臺灣博碩士論文加值系統

Beach litter is a serious world problem. It not only seriously impacts marine life but also affects human populations. Obviously, human behaviors are the main driver of beach litter. Previous studies have mentioned that demographics of beach users, such as age, gender, class, race, and education, influence their choice of a beach destination and whether or not they behave in an environmentally responsible way while visiting said destination. Knowing the relation and influence of demographics are important to making changes that can improve beach conditions. So, the aim of this research-study is to examine the relationship between tourists’ demographic factors and their perceptions of beach litter and littering behavior in Kuta Beach and to develop an effective solution for decreasing the litter in Kuta beach. Kuta Beach is a famous tourist destination in Bali Island, but every year the litter problem at Kuta Beach continues. A survey was carried out at Kuta Beach in July and August 2018. This study used questionnaires to collect data, after which an ANOVA and linier regression were employed to analyze the data. The results show that out of five demographic factors (age, income, education, gender, and nationality), three are more strongly related to perceptions of litter on the beach, littering behavior, and tourist perceptions: age, education, and income. The most effective solution for reducing litter on Kuta Beach is to increase investment in environmental education and awareness, because the development around Kuta beach has not been accompanied by an increase in environmental education and awareness.

ABSTRACT I
ACKNOWLEDGEMENT III
TABLE OF CONTENTS V
LIST OF TABLES VIII
LIST OF FIGURES XI
CHAPTER ONE INTRODUCTION 1
1.1 Research Background 1
1.2 Research Question 6
1.3 Research Objectives 6
CHAPTER TWO LITERATURE REVIEW 7
2.1 Marine Litter 7
2.1.1 Sources of Marine Litter 7
2.1.2 Types of Marine Litter 8
2.1.3 Impacts of Marine Litter 9
2.1.4 Trash Season 10
2.2 Perception 12
2.3 Tourist Behavior 13
2.4 Sustainable Tourism 14
CHAPTER THREE RESEARCH DESIGN AND METHODOLOGY 17
3.1 General Approach 17
3.2 Study Area 18
3.2.1 Kuta Beach in Bali 19
3.2.2 Foreign Exchange 21
3.2.3 Tourism Data 22
3.3 Sample Size 24
3.4 The Questionnaire Design 25
3.4.1. Section 1A Tourist Experience 25
3.4.2. Section 1B Tourist Experience 26
3.4.3. Section 2: Tourist Littering Behavior 26
3.4.4. Section 3: The Perception of Litter on the Beach 27
3.4.5. Section 4: Solution for Better Tourism 28
3.4.6. Section 5: Demographics 28
3.5 Survey Questionnaire 29
3.6 Data Analysis Procedure 30
CHAPTER FOUR RESEARCH RESULTS 32
4.1 Results of Pretest 32
4.2 Results Main Study 33
4.2.1 Sample Profile 33
4.3 Results of Demographic Factors which Influence Perceptions of Litter on the Beach 38
4.4 Result of Demographic Factors Influence to Littering Behavior 43
4.5 Result of Demographic Factors Influence on Tourist Experience 48
4.6 Correlation of The Perception of Litter on The Beach and Littering Behavior 54
4.7 Correlation of the Perception of Litter on the Beach and Tourist Experience 55
CHAPTER FIVE RESEARCH DISCUSSION 56
5.1 Discussion of Demographic Factors’ Influence on the Perception of Litter on the Beach 56
5.2 Discussion of Demographic Factors’ Influence on Littering Behavior 58
5.3 Discussion of Demographic Factors Influence on Tourist Experience 60
5.4 Discussion Correlation of the Perception of Litter on the Beach and Littering Behavior 62
5.5 Discussion Correlation of Litter Perception and Tourist Experience 63
CHAPTER SIX CONCLUSION 64
6.1 Recommendations for an Effective Solution for Reducing Litter on Kuta Beach 64
6.1.1 Management Implication 67
6.2 Conclusion 70
6.3 Limitation and Future Research 72
REFERENCES 73
APPENDICES 79
Appendix 1: Questionnaire English Version 79
Appendix 2: Questionnaire Indonesian Version 83
Appendix 3: Picture of respondents 87

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