臺灣博碩士論文加值系統

隨著社交網絡的普及，電子連署近年來成為人們的便捷工具。通過電子連署，個人可以與社會聯繫，以有效促進社會和政治變革。線上連署活動的成功取決於請願書的論述品質和來源可信度。此外，活動的成功取決於信息中的說服性信息和社會連結。社會連結包括影響個人行為意圖的因素，以決定他人是否願意接受來自社交媒體的說服力的信息並參與特定的電子連署活動。研究結果顯示， 推敲可能性模型（構成論述品質和來源可信度）和說服性信息影響參與電子連署的行為意圖。此外，研究人員發現說服性信息與依附之間存在密切聯繫。除了承諾之外，構成親環境行為的依附，參與和信仰的社會連結元素對參與電子連署的行為意願產生正面影響。本文將詳細討論該研究的意義。

With the popularity of social networks, e-petitions have recently become a convenient means for people. Through e-petitions, individuals can connect with public entities to efficiently foster social and political change. The success of an online petition campaign depends on the argument quality and source credibility of the petition. Moreover, success of the campaign depends on the persuasive message and the social bond embedded in the message. Social bonds comprise the factors impacting an individual’s behavioral intention to decide if he or she is willing to accept the persuasive message from social media and participate in a particular e-petition. The study results reveal that the elaboration likelihood model (constituting argument quality and source credibility) and persuasive message influence behavioral intention to participate in e-petitions. Furthermore, researchers have found a strong association between persuasive messages and attachment. The elements of social bond constituting attachment, involvement, and beliefs of pro-environmental behavior positively impact behavioral intention to participate in e-petitions, except for commitment. The implications of the study will be discussed in detail in this paper.

摘要 I
ABSTRACT II
ACKNOWLEDGMENTS III
TABLE OF CONTENT IV
LIST OF TABLES VIII
LIST OF FIGURES IX
CHAPTER ONE INTRODUCTION 1
1.1 Research Background. 1
1.2 Research Target and Scope. 4
Table 1-1 Scope of This Study 4
1.3 Research Procedure. 5
Figure 1-1. Research procedure 5
CHAPTER TWO LITERATURE REVIEW 6
2.1 E-Petitions and Environmental Problem. 6
2.1.1 E-Petition. 6
2.1.2 E-Petitions for Environment. 8
2.2. Elaboration Likelihood Model. 10
2.2.1 Argument Quality. 11
2.2.2 Source Credibility. 12
2.3 Social Bond Theory. 14
2.3.1 Attachment. 15
2.3.2 Involvement. 17
2.3.3 Commitment. 19
2.3.4 Beliefs of Pro-Environmental Behavior. 20
2.4 Hypotheses Development. 22
2.4.1 Influence of Elaboration Likelihood Model on Persuasive Message. 22
2.4.2 Influence of Persuasive Message on Behavioral Intention to Participate in E-Petition. 23
2.4.3 Influence of Persuasive Message on Attachment. 23
2.4.4 Influence of Social Bond on Behavioral Intention to Participate in E-Petition. 24
CHAPTER THREE RESEARCH DESIGN AND METHODOLOGY 28
3.1 Conceptual Framework. 28
Figure 3-1. Conceptual framework and hypothesis 28
3.2 Hypotheses to Be Tested. 29
Table 3-1 Summary of Hypotheses to Be Tested 29
3.3 Experiment Design and Data Collection. 29
Table 3-2 Summary of Stimulation 30
3.4 Measurement Development for Constructs. 30
Table 3-3 Variable Definitions 31
3.5 Data Analysis. 33
3.5.1 Analysis of Descriptive Statistics. 33
3.5.2 Reliability Test and Factor Analysis. 33
3.5.3 Partial Least Squares Structural Equation Modeling. 34
CHAPTER FOUR RESEARCH RESULT 35
4.1 Characteristics of Respondents. 36
Table 4-1 Characteristics of Respondents 36
4.2 Reliability and Validation Test. 37
Table 4-2 Results of Reliability Tests 37
Table 4-3 Discriminant Validity and Correlation Matrix 39
4.3 Manipulation Check. 40
4.4 Hypotheses Testing. 40
Table 4-4 Results of PLS Data Analysis and Hypotheses 40
Figure 4-1. PLS results 41
4.5 Summary of Testing Results. 41
Table 4-5 Summary of Hypotheses Testing Results 41
4.5.1 Influence of Elaboration Likelihood Model on Persuasive Message. 42
4.5.2 Influence of Persuasive Message on Behavioral Intention to Participate in E-Petitions. 43
4.5.3 Influence of Persuasive Message on Attachment. 43
4.5.4 Influence of Social Bond on Behavioral Intention to Participate in E-Petitions. 43
CHAPTER FIVE CONCLUSION AND SUGGESTIONS 46
5.1 Discussions and Conclusion. 46
5.2 Implications. 48
5.2.1 Theoretical Implications. 48
5.2.2 Managerial Implications. 49
5.3 Limitation and Future Researches. 50
5.3.1 Limitations of the Research. 50
5.3.2 Suggestions for Future Research. 50
REFERENCE 52
APPENDICES 60

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