臺灣博碩士論文加值系統

The fear of missing out, FOMO, is a pervasive phenomenon born out of a feeling that the decisions an individual has made are insufficient and fears missing out on life’s opportunities. This leads individuals to act on their negative affect by engaging in impulsive purchases. FOMO and its counterpart envy are both felt through making social comparisons, and are done in excess through attention to social media sites. Results of the study reveals FOMO, envy, and the interaction of FOMO and envy have direct, positive relationships to e-impulse buying. Further theoretical and managerial implications are discussed as well as suggested directions for future research.

ABSTRACT I
ACKNOWLEDGEMENTS II
TABLE OF CONTENTS III
LIST OF TABLES V
LIST OF FIGURES VI
CHAPTER ONE INTRODUCTION 1
1.1 Research Background. 1
1.2 Research Direction. 2
CHAPTER TWO LITERATURE REVIEW 4
2.1 FOMO – The Fear of Missing Out. 4
2.1.1 The FOMO Cycle. 5
2.1.2 Antecedents and Consequences of FOMO in Research. 7
2.2 Social Comparison. 9
2.3 Impulsive Buying. 11
2.4 Hypothesis Development. 15
CHAPTER THREE RESEARCH DESIGN AND METHODOLOGY 19
3.1 Summary of Hypothesis. 19
3.2 Research Design. 20
CHAPTER FOUR RESEARCH RESULTS 25
4.1 Data Collection. 25
4.2 Characteristics of Respondents. 25
4.3 Descriptive Statistic Analysis. 29
4.4 Factor Analysis and Reliability Test. 31
4.5 Results of the Linear Regression. 35
4.6 Summary of Hypothesis Testing. 36
4.7 Regression of FOMO, Envy and Self-Construal. 37
CHAPTER FIVE CONCLUSION AND SUGGESTIONS 41
5.1 Research Discussion and Conclusion. 41
5.2 Theoretical and Managerial implications. 43
5.2.1 Theoretical Implications. 43
5.2.2 Managerial Implications. 44
5.3 Limitations and Future Research. 45
REFERENCES 48
APPENDICES 58

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