臺灣博碩士論文加值系統

快時尚快循環經濟的世代，產業脈動的加快效應，產品端的生命週期短，客戶朝少量多樣化的需求發展，製造產業面對大陸紅色供應鏈的競爭與挑戰，企業的轉型演變從有形產品生產的取向轉為以結合工程技術服務的製造服務化的商業模式發展。
研究個案的商業模式是以製造業服務化之產品加服務組合搭售方式，由產出「實體的產品」到「無形的服務」產生了差異化交易，創造了價值。藉此情境下，運用服務主導邏輯觀點檢視社會與經濟的交換狀況，行動者間的互動行為，加以分析探究，過往文獻鮮少採用此觀點之製造業服務化研究，本研究僅以此填補學術研究缺口。
研究之個案與顧客製造業服務化的歷程，就服務主導邏輯的觀點探究傳統製造業如何經由所提出服務化的價值主張-客製化產品之差異化服務行為，行動者與行動者間，進行交流與互動，以及資源交換，還有專業化的知識和技能分享，達到提高客戶的效率及增進效益的價值創造。
此研究運用質性研究方法的個案研究方法，來探究為何與如何，蒐集與佐證資料是以初級資料之半結構式訪談法與次級資料收集、整理和分析。
本研究歸納發現個案驗證服務主導邏輯觀點論述中所有行為都是行動者間的關係，是服務換取服務的行為，並非創造或是遞送價值。對企業與顧客的商品交易言，應以顧客的需求為要，把關注焦點轉移到和顧客創造共同利益上，其中的「服務」，最重視的是利益，營運更高效率，進而產生高效益，達到創造價值。
謹此研究之發現與建議，提供台灣塑膠射出產業於未來發展時之實務商業模式參考，期能提升企業競爭力。

The research case has created a differentiated transaction and created value by servitization of manufacturing -oriented product plus service tying business model. In this way, we use the Service- Dominant Logic view to examine the exchange of society and the economy, and the exchanges between actors, and analyze and explore. The past research literature rarely has this view. This study only fills the gap in academic research.
Study case and customer's servitization of manufacturing process, explore the traditional manufacturing industry's value proposition through the Service- Dominant Logic behavior, the interaction between actors and actors. Interaction and resource exchange to achieve value creation that increases efficiency and enhances efficiency.
This study uses a case study method of qualitative research methods to explore why and how to use semi-structured interviews with primary data and secondary data collection, collation, corroboration and analysis.
This study concludes that all the behaviors in the case-by-case verification Service- Dominant Logic view are that the relationship between actors is the service-for-service behavior, not the creation or delivery value. The trade of goods between enterprises and customers is based on the needs of customers. The focus is on creating common interests, and the service is most valued. The higher efficiency of operation produces high efficiency and creates value. I would like to find out the findings and recommendations of this study and provide a practical business model for the industry in the future.

目錄
摘要 Ⅰ
Abstract Ⅱ
誌謝 Ⅴ
目錄 Ⅵ
表目錄 Ⅶ
圖目錄 Ⅷ
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的與問題 2
第三節 研究流程 3
第二章 文獻探討 4
第一節 製造業服務化 4
第二節 服務主導邏輯 9
第三節 小節 20
第三章 研究方法 22
第一節 質性研究方法 22
第二節 個案研究 24
第三節 資料來源 38
第四節 資料分析 41
第四章 個案發現 42
第一節 個案X公司與顧客Y公司交流介紹 42
第二節 個案X公司與顧客Y公司之服務化互動模式 46
第三節 個案X公司與顧客Y公司之價值創造 48
第四節 綜合分析 50
第五章 結論與建議 51
第一節 研究結論 51
第二節 研究貢獻 53
第三節 研究限制 54
第四節 未來研究方向 55
參考文獻 56

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