臺灣博碩士論文加值系統

這是一個區域型的研究。近幾年，深度旅遊與短時間的遊程受到越來越多人的喜愛，台南的古蹟密度很高，透過徒步的方式能仔細的觀賞到古蹟隱藏在巷弄中，也能慢慢地品嘗在地的人文風情，台南不僅是官方有規劃固定的散步導覽路線，民間的企業也有在經營相關的活動，現在連大學也有推出徒步導覽的課程，為大學新生提供了解在地最佳的途徑。因此，本論文希望透過了解不同組織的觀點，在官方、民間、與學術為利基點規劃路徑時，考量到哪些因素與權益關係人的問題，路徑如何從無到有的過程，是本研究想要進一部探討的議題。為了深度了解每位規劃者的觀點與考量，本研究透過深入訪談的方式，與訪談者一對一訪談深入了解特定路線的規劃，同時也會作為參與者參加各路線，體驗徒步導覽的同時也觀察導覽員與參與者之間的互動，還有與在地商家的互動。希望透過訪談與參與式觀察的第一手資料，以紮根理論的方式進行內容的分析，並且試著在各訪談中找出規劃路線時的潛在要素，以及路線在各組織中扮演的角色及衍伸的相關議題。

This is a regional research, which aims to figure out the process behind planning trails in Tainan City. Recently, the tourism trend focuses more on the in-depth and half-day travelling. Speaking of in-depth travelling, which is the best way to experience the beauty of Tainan, many people like to walk through alleys to find out historical sites and some unique stores.
Tainan City Government has provided some free walking tour guiding for tourists to join. The name of the service is called “Tainan Michelin Three-star Touring”. Actually, there are another private organizations providing walking trails, which is different from the government service. In addition, National Cheng Kung University sets up a course called “Exploring Tainan”, which provides a medium for students to realize the culture of place. Based on preceding organizations’ trails, the author wants to conduct some in-depth interviews to find out potential factors in terms of planners’ point of view, which would be divided into three directions, including the authority, the private organization and the academia.
After analyzing the data, it comes out that the role of the heritage walking trail is so different in varied fields. Heritage walking trail can be a medium to facilitating universities, be a medium to pass down history and memory of ancestors, be a nutrient to operate a company, etc. In conclusion, the walking trail can be a bridge in different situations to help connect varied things and there are also other extended issue which can be deeply explored in the future.

Chapter 1 Introduction 1
1.1 Research Background 1
1.2 Research Motivation and Objectives 3
1.3 Research Questions 5
Chapter 2 Literature Review 6
2.1 Definition, Experience and Tourism Trend of Cultural Heritage Walking Trail 6
2.1.1 Cultural Heritage Walking Trail in the World 6
2.1.2 Cultural Heritage Walking Trails Experience in Tainan 7
2.1.3 Tourism Trend of Taiwan 7
2.1.4 Tourism Strategy of Tainan 9
2.2 The Development and Management of Cultural Heritage Trail in Tainan 10
2.2.1 Development of Trails in Tainan 10
2.2.2 Management Level 11
2.3 Briefly Categorize Trails in Tainan 15
2.4 Cultural Heritage Trails in Tainan 24
2.4.1 Trails Designed by the Authority 24
2.4.2 Trails Designed by Small and Medium Enterprise Administration, Ministry of Economic Affairs 25
2.4.3 Trails Designed by Private Organizations 27
2.4.4 Trails Designed by the Academia 28
2.4.5 Comparison of Trails Planning under Different Organizations 29
2.5 Walking Trails in Taipei 33
Chapter 3 Research Design and Methods 37
3.1 Research Process 37
3.2 Collective Case Study 38
3.2.1 Pilot Interview with Planner from the Authority 39
3.2.2 Pilot Interview with Planner from the Private Organization 45
3.3 iTour Tainan 54
3.4 Summary 54
Chapter 4 Data Analysis 56
4.1 Data Collection 56
4.2 Participant Observation of Walking Trails Held by Different Organizations 59
4.2.1 Experiences of Tainan Michelin Three-star Touring (the Authority) 59
4.2.2 Experiences of Exploring Tainan at NCKU (the Academia) 62
4.2.3 Simple Classification of City Walking Tour Guides in Tainan 63
4.3 In-depth Interviews with Planners from Different Organizations 64
4.3.1 Interview with Planner from the Authority 64
4.3.2 Interview with Planner from the Academia 71
4.3.3 Integrated Analysis of Interview Transcripts 75
4.4 Observation of winter workshop of Exploring Tainan 89
4.5 Comparison Contents of Leaflets and Brochures 91
4.5.1 Brochures from the authority—Tainan Michelin Three-star Touring 91
4.5.2 Leaflets from the private company—Chivalry Cultural and Creative Industry ＆ Consultant Company Limited 95
4.5.3 Brochures from the University—National Cheng Kung University Exploring Tainan Course 96
4.5.4 Brochures in Different Organizations 97
4.6 City Walking Tour as a Means of Marketing—Different Roles of City Walking Trail in Tainan 98
4.6.1 Sightseeing Strategy 98
4.6.2 Nutrient to Operate the Company 98
4.6.3 Scholarly Exchange for Universities 99
4.6.4 Way of Inheritance 99
4.7 Potential Factors in Tainan City Walking Trails 100
4.8 Extended Issue from City Walking Tour 100
4.8.1 Exploring Taiwan through Foreigners’ Viewpoints 100
4.8.2 Sustainable Operation Issue 102
Chapter 5 Conclusion 103
5.1 Different Operational Style of Walking Trails in Tainan 103
5.1.1 The Authority’s Viewpoint 103
5.1.2 The Private Organization’s Viewpoint 103
5.1.3 The Academia’s Viewpoint 104
5.2 Partnership of Organizations 104
5.2.1 Suggestions for Different Walking Tour Organizations’ Cooperation 105
5.2.2 Suggestions for the authority 105
5.3 Relationships between Walking Trail and Tainan City 105
5.3.1 Relationship between Walking Trails and the Authority 106
5.3.2 Relationship between Walking Trails and the Private Organization 107
5.3.3 Relationship between Walking Trails and the Academia 108
5.3.4 Different Relationships between Walking Trail and Tainan City 109
5.4 Research Limitation and Suggestions for Future Research 110
References 111
Appendix (In-depth interview transcripts) 114

Anja, S. (2013). Literary Trails, Urban Space and the Actualization of Heritage. Almatourism, Vol 4, Iss 8, Pp 61-77 (2013)(8), 61. doi:10.6092/issn.2036-5195/4061
Boyd, S. W. (2017). Editorial: heritage trails and tourism. Journal of Heritage Tourism, 12(5), 417-422. doi:10.1080/1743873X.2016.1265972
Boyd, S. W., ＆ Timothy, D. J. (2001). Developing Partnerships: Tools for Interpretation and Management of World Heritage Sites. Tourism Recreation Research, 26(1), 47-53. doi:10.1080/02508281.2001.11081176
Chou, Y.-H., Ou-Yang, H.-Y., ＆ Chen, K.-C. (2018). Taiwan Tourism 2020: A Sustainable Tourism Development Strategy. [Taiwan Tourism 2020: A Sustainable Tourism Development Strategy]. 台灣當代觀光, 1(1), 1-20. doi:10.6348/tmt.201809_1(1).0001
CommonWealthMagazine. (2019). 愛台灣的外國人. Retrieved from https://csr.cw.com.tw/channel/25
FU, S.-R. (2017). 市場觀察／Tourism 2020 台灣觀光新願景　體驗結合生態觀光的永續價值. XinMedia. Retrieved from https://solomo.xinmedia.com/globaltourismvision/141691
HUNG, J.-C. (2014). i憩頭APP 深度遊台南. chinatimes.com. Retrieved from https://www.chinatimes.com/newspapers/20141203000496-260107?chdtv
MacLeod, N. (2017). The role of trails in the creation of tourist space. Journal of Heritage Tourism, 12(5), 423-430. doi:10.1080/1743873X.2016.1242590
MacLeod, N., ＆ Hayes, D. (2013). Understanding self-guided trails: two explorative typologies. Managing Leisure, 18(4), 257-272. doi:10.1080/13606719.2013.809182
NanNan Cultural Tour Marketing CO., L. (2015). iTour Tainan （i憩頭台南）. Retrieved from https://tainan.itour.org.tw/
NCKU, C. o. L. A. (2017). Exploring Tainan at National Cheng Kung University. Retrieved from http://exptainan.liberal.ncku.edu.tw/index.php?lang=cht＆task=home
Shih, P.-T. (2016). A Study of Planning Slow Travel in Tainan. (碩士). 康寧大學, 台南市. Retrieved from https://hdl.handle.net/11296/v2ets7
Sicad, E. (2019). 台南走走Tainan by foot. Retrieved from https://w3fs.tainan.gov.tw/001/Upload/135/ebook/ebook_314728/index.html
https://www.tainan.gov.tw/en/News_eBook.aspx?n=16912＆sms=17703
Small and Medium Enterprise Administration, M. o. E. A. (2013). 推動南部休憩服務產業發展 首站去臺南i憩頭. Retrieved from https://www.moeasmea.gov.tw/ct.asp?xItem=11489＆ctNode=724＆mp=1
Stein, E. (2018). The last film poster painter of Taiwan. BBC travel. Retrieved from http://www.bbc.com/travel/gallery/20181107-the-last-film-poster-painter-of-taiwan
TainanTalk. (2018). 成大踏溯台南移地到金門 30日啟程. 府城人語新聞網. Retrieved from https://tainantalk.com/181130-13/
TainanTourismBureau (Cartographer). (2011). 台南米其林三星之旅-歷史散步線. Retrieved from https://www.twtainan.net/zh-tw/statics/michelin-3-stars-travel
TainanTourismBureau (Cartographer). (2014). 台南米其林三星之旅-關子嶺溫泉鄉散步. Retrieved from https://www.twtainan.net/zh-tw/statics/michelin-3-stars-travel
TainanTourismBureau (Cartographer). (2017). 台南米其林三星之旅-老屋，老店，老生活！. Retrieved from https://www.twtainan.net/zh-tw/statics/michelin-3-stars-travel
TainanTourismBureau. (2018). 臺南市政府觀光旅遊局中程施政計畫(108-111). Retrieved from https://admin.twtainan.net/zh-tw/opengov/newsdetail/565
TainanTourismBureau (Cartographer). (2019). 台南米其林三星之旅-府城藝文踅街趣. Retrieved from https://www.twtainan.net/zh-tw/statics/michelin-3-stars-travel
TaiwanTourismBureau. (2017). Sustainable tourism development strategy of Taiwan. Retrieved from https://admin.taiwan.net.tw/FileDownLoad/FileUpload/303b7396-4267-4562-a2f0-52dbabfb4f24.pdf
Timothy, D. J., ＆ Boyd, S. W. (2006). Heritage tourism in the 21st century: Valued traditions and new perspectives. Journal of Heritage Tourism, 1(1), 1-16. doi:10.1080/17438730608668462
W.Boyd, D. J. T. a. S. (2015). Tourism and trails: Cultural, Ecological and Management Issues: CHANNEL VIEW PUBLICATIONS.
Wagner, L., ＆ Minca, C. (2015). Topographies of the Kasbah Route: Hardening of a heritage trail. Tourist Studies, 1-27. Retrieved from https://www.academia.edu/13167989/Topographies_of_the_Kasbah_Route_Hardening_of_a_heritage_trail
Wang, S.-Y., Windsor, C., ＆ Yates, P. (2012). 簡介紮根理論研究法. [Introduction to Grounded Theory]. 護理雜誌, 59(1), 91-95. doi:10.6224/jn.59.1.90
YAN, H.-Z. (2109, 2019/02/22/). 在台30年美國導遊揭秘台灣最吸引老外遊客的不是美食｜天下雜誌部落格｜網摘精選｜2019-02-22｜CSR@天下｜天下雜誌. 天下雜誌部落格. Retrieved from https://www.cw.com.tw/article/article.action?id=5094052
-------------------------------------------------------------------------------------------------------------
Website Resource:
JANE AUSTEN TOUR
https://www.tours-international.com/group-travel/literary/jane-austen (Access Date: 2018/12/07)
媽祖文化節
http://tour-culture.tainan.gov.tw/festival/index-1.php?m=99＆m1=10＆m2=33＆id=13 (Access Date: 2018/12/08)
臺南米其林三星之旅解說導覽起跑
https://www.tainan.gov.tw/tainan/dep_news.asp?id=%7B4C2F74AA-5C03-415C-B832-0BB92C2B0D4A%7D (Access Date: 2018/12/09)
成功大學「踏溯金門GO」微學分 金門移地交流課程登場
http://m.ltn.com.tw/news/life/breakingnews/2628788?fbclid=IwAR2J7Un0XFL9sbPFvLGn8yApcc5QAm6EucwIIP0MacPJh6sBoB7oht3fJyU (Access Date: 2018/12/10)
臺南市文化資產管理處
http://tmach-culture.tainan.gov.tw/asset2.asp?status=^＆assettypeid={8481D5D9-0CAF-470D-BC5B-35D74BC19749}＆nsub=A60000 (Access Date: 2018/12/11)
台南憑什麼吸引日本人？
https://opinion.cw.com.tw/blog/profile/437/article/6706 (Access Date: 2018/12/12)
【台南旅遊】老屋老店老生活！全新導覽散步路線｜台南8條免費導覽路線｜農曆春節假期再加碼~台南免費散步路線導覽服務
http://lifeintainan.com/traveltainan20180123/ (Access Date: 2018/12/12)
新生力量喚醒老臺南人心底的城市榮耀
http://www.oneday.com.tw/%E6%96%B0%E7%94%9F%E5%8A%9B%E9%87%8F%E5%96%9A%E9%86%92%E8%80%81%E8%87%BA%E5%8D%97%E4%BA%BA%E5%BF%83%E5%BA%95%E7%9A%84%E5%9F%8E%E5%B8%82%E6%A6%AE%E8%80%80/ (Access Date: 2018/12/12)