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研究生:梁喬崴
研究生(外文):Chiao-Wei Liang
論文名稱:大學標誌誘發之大學聲譽與大學社會責任之關係:探討知識管理之中介
論文名稱(外文):Logo Induced University Reputation and University Social Responsibility: Exploring the Influence of Knowledge Management
指導教授:杜秉叡杜秉叡引用關係
指導教授(外文):Ben-Roy Du
學位類別:碩士
校院名稱:國立中央大學
系所名稱:企業管理學系
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2019
畢業學年度:107
語文別:中文
論文頁數:69
中文關鍵詞:大學標誌大學聲譽大學社會責任知識管理
外文關鍵詞:university logouniversity reputationuniversity social responsibilityknowledge management
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本研究旨在研究因大學標誌所誘發之大學聲譽(university reputation)與大學社會責任(university social responsibility)之間的關係,是否會受知識管理(knowledge management)之中介影響。透過廣發問卷給大眾為研究對象,共蒐集306份問卷,以278份有效樣本進行統計分析。研究結果顯示,大學聲譽確實與大學社會責任有正向相關,僅「大學聲譽的校園環境構面」與「大學聲譽的研發能力構面」不顯著之外,其餘皆為顯著,並受知識管理之中介效果。最後針對本次研究結果,提出一些實務上的管理建議,並討論相關研究限制與未來研究方向。
The purpose of this study is to understand the relationship among university reputation and university social responsibility induced by the university logo, with knowledge management as a mediator. A total of 306 participants were recruited by the Internet, with 278 valid samples used for data analysis. The results showed a positive relationship between university reputation and university social responsibility, with knowledge management as a mediator. However, with regards to the mediation of knowledge management, only the environment and R&D sub-dimension weren’t supported. Managerial implications and suggestions for future research were discussed.
目錄
摘要 v
Abstract vi
誌謝 vii
目錄 viii
圖目錄 xi
表目錄 xii
第一章 緒論 1
1-1 研究背景與動機 1
1-2 研究目的 3
1-3 研究流程 4
第二章 文獻探討 6
2-1 大學標誌 6
2-2 大學社會責任 8
2-2-1 大學社會責任的定義 8
2-2-2 大學社會責任的相關研究 9
2-3 大學聲譽 10
2-3-1 大學聲譽的定義 10
2-3-2 大學聲譽的相關研究 11
2-3-3 社會貢獻 12
2-3-4 校園環境 13
2-3-5 領導能力 14
2-3-6 募資能力 15
2-3-7 研發能力 16
2-3-8 學生指導 17
2-3-9 大學聲譽與大學社會責任之關係 18
2-4 知識管理 19
2-4-1 知識管理的定義 19
2-4-2 知識管理的相關研究 20
2-4-4 大學聲譽與知識管理的關係 22
2-4-4 知識管理與大學社會責任的關係 23
第三章 研究方法 24
3-1 研究架構 24
3-2 研究樣本 24
3-3 研究工具 25
3-4 研究步驟 27
第四章 研究結果 29
4-1 樣本描述性統計 29
4-2 變項間之相關 33
4-3 信度分析 33
4-4 階層迴歸分析 35
第五章 討論與建議 37
5-1 研究討論 37
5-1-1 大學標誌之的影響 37
5-1-2 大學聲譽對大學社會責任之影響 37
5-1-3 知識管理的中介效果 38
5-2 管理意涵 38
5-3 研究限制與未來建議 40
5-4 研究結論 40
參考文獻 42
附錄:研究問卷 53
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