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研究生:郭俊逸
研究生(外文):CHUN-YI KUO
論文名稱:出口的決定因素-以台灣食品業為例
指導教授:楊志海楊志海引用關係鄒孟文鄒孟文引用關係
學位類別:碩士
校院名稱:國立中央大學
系所名稱:產業經濟研究所在職專班
學門:社會及行為科學學門
學類:經濟學類
論文種類:學術論文
論文出版年:2019
畢業學年度:107
語文別:中文
論文頁數:47
中文關鍵詞:出口
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台灣在國內市場規模有限的條件下,依賴國際貿易的程度相當高。近期在美國貿易政策轉變下,國際貿易產生新的變數,且近年來海外輸入食品在台屢屢造成搶購熱潮。故有必要針對台灣食品廠商出口的決定因素再進行研究,並檢視廠商結合新興電子商務後,可否對廠商出口競爭力帶來新的影響。本研究利用2006年及2011年主計處工商抽查調查資料食品相關產業共3686家廠商資料,以Probit model探討廠商的出口傾向並採用Tobit model來估計廠商出口金額的影響。本研究使用的變數包括廠商規模、資本密集度、廠齡、研發支出、廣告支出、廠商生產力、自有品牌、自有網站、網路採購及電子商務銷售。
實證結果顯示,廠商規模、研發支出、廣告支出、廠商生產力及自有品牌皆對出口傾向及出口金額存在顯著正向關係,而資本密集度及廠齡則與出口傾向及金額存在顯著負向關係。在新興電子商務相關變數部分,廠商擁有自有網站其出口機率及金額皆明顯較高,網路採購對廠商出口機率及金額的影響較不明顯,而廠商使用電子商務銷售對出口機率及金額呈現顯著負相關。
Taiwan is a country that relies on international trade. Recently, international trade has produced new variables by US trade policy changing. Therefore, it is necessary to conduct further research on the determinants of Taiwanese manufacturers' exports and examine the impact of vendors combined with E-commerce. This study used the firm-level data of food manufacturing industry 2006 and 2011which explore the vendor's export propensity with the Probit-model and estimate the impact of the manufacturer's export value by the Tobit-model.
The empirical results show that the vendor's size, R&D expenditure, advertising expenditure, productivity, and branding have a significant positive correlation with export propensity and export value. While capital intensity and vendor’s age have a significant negative correlation with export propensity and amount. In the E-commerce variable part, it has a significant positive correlation with export propensity and export value by vendors owning their websites. The impact of E-commerce purchase is nonsignificant on vendors' export probability and amount. However, E-commerce sales have a significant negative correlation with export propensity and amount.
目錄
中文摘要 i
Abstract ii
目錄 iii
圖目錄 iv

第一章 緒論 1
1.1 研究背景 1
1.2 研究動機及目的 3
1.3 研究架構 5
第二章 台灣食品業的發展 6
2.1 食品業之定義 6
2.2 台灣食品業發展沿革 7
2.3 台灣食品業產銷概況 8
第三章 文獻回顧 12
3.1 國外相關文獻 12
3.2 國內相關文獻 17
第四章 資料來源與實證模型 19
4.1 模型設定 19
4.2 資料來源說明與敘述統計 22
第五章 實證結果 25
5.1 相關性分析 25
5.2 出口傾向的Model估計結果 26
5.3 出口金額的Model估計結果 28
第六章 結論與建議 31
中文部分
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2.行政院主計總處統計年鑑
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5.吳明勳(2014),廠商異質性與國際市場參與決策之研究-以台灣上市製造業廠商為例,真理大學企業管理學系碩士班碩士論文。
6.杜佩縈(2008),台灣製造業廠商出口行為之探討,淡江大學產業經濟學系碩士班碩士論文。
7.汪玫芳(2013),電子採購導入成功關鍵因素研究,國立臺北大學企業管理學系碩士在職專班碩士論文
8.林予青(2010),台灣製造業廠商進出口行為與生產力之分析,銘傳大學經濟學系碩士班碩士論文。
9.施舜耘(2001),台灣地區製造業廠商出口與研發關係的探討,國立中央大學產業經濟研究所碩士論文‧
10.張靜貞、許文富(2004),台灣農產品的出口行銷—兼論政府的角色,農委會中部辦公室,台大農業經濟學系出版。
11.鄔嫣珊、陳麗婷(2018),2017年第四季我國食品產業回顧與展望,經濟部技術處科專計畫,財團法人食品工業發展研究所。
12.鄔嫣珊、賴孟利等(2018),2018年食品產業年鑑,經濟部技術處委託計畫,財團法人食品工業發展研究所。 17-34頁
13.劉志政(2002),出口與生產力的關聯─台灣電子業廠商之實證研究,國立中央大學產業經濟研究所碩士論文‧
14.劉佩怡(2018),電子商務與外銷表現-台灣電腦業的實證,國立中央大學產業經濟研究所碩士論文‧
15.黎榮章(2004),2004年網路行銷發展觀察第152期,108-110頁
16.簡英正(2004),以麥可波特之鑽石體系探討台灣食品產業之競爭力及價值鏈模式探討食品企業之競爭力,東海大學管理碩士學程在職進修專班碩士論文。

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