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In order to implement the principles of Living justice、 sound housing developmentand reasonable taxation to be in line with international standards, the government officially implemented the house-to-land taxation system on January 1, 2016, which changed the past construction company profit model. The biggest reform point is to change the system witch holding for more than two years without paying luxury tax, and whether it is for the company or the landlord, there is income to pay taxes. For small and medium-sized construction company, changing the managerial decisions. In order to obtain the best investment profit in response to changes in the tax system has become a major issue for construction company. The results of the research demonstrated the heavier the tax, the higher the cost, the longer the sales period of the construction items, the lower the return on investment, the higher the operational risk, the lower the willingness to invest, the more difficult the tax is to be passed on to consumers, etc., will affect the construction company. The key factors are the main purpose of this study, in order to make this major tax reform more in line with the needs of the people.
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