臺灣博碩士論文加值系統

　　近年來，全球生態環境遭到嚴重的破壞，企業對永續發展的理念也愈來愈重視。而企業社會責任(CSR)已經成為企業永續經營不得不面對的趨勢，在傳統供應鏈的產銷活動中，供應鏈的每個成員都是以各自的產品需求以及對自身利潤最大化，且成本最小化來制定通路策略。本研究將環境設定為單一製造商以及單一零售商所組成之供應鏈結構，以整體供應鏈系統利潤最大化為目標投入企業社會責任以及加入直接通路，尋找最佳訂價策略以及能協調供應鏈所有成員的合作機制。透過參數變動敏感度分析結果中顯示出零售市場規模明顯的影響整體供應鏈系統之利潤，當零售市場規模增加時，消費者對產品的需求會越高，因此整體供應鏈系統之利潤會大幅提升。而於決策變數敏感度分析之結果中顯示出企業社會責任的投入影響整體供應鏈系統之利潤最為明顯，當企業社會責任的投入程度增加時，基本市場規模也會大幅擴大，因此市場需求量也將增加，進而讓整體通路系統之利潤大幅提升。但整體通路系統之利潤並非會隨著企業社會責任投入程度遞增而增加，當企業社會責任的投入程度大於到一定程度時，整體通路系統之利潤也將受到投入成本增加而損害。

　　In recent years, the global ecological environment has been severely damaged, and enterprises have paid more and more attention to the concept of sustainable development. And corporate social responsibility (CSR) has become a trend that enterprises have to face in the sustainable operation. In the traditional supply chain sales activities, each member of the supply chain maximizes their own product demand and their own profits. Minimize costs to develop a pathway strategy. This study sets the environment as a supply chain structure consisting of a single manufacturer and a single retailer. It invests in corporate social responsibility and joins direct access to maximize the profit of the overall supply chain system, find the best pricing strategy and coordinate the supply chain. Cooperation mechanism for all members. Through the parameter change sensitivity analysis results, the retail market size obviously affects the profit of the overall supply chain system. When the retail market scale increases, the demand for products will be higher, so the profit of the overall supply chain system will be greatly improved. In the results of the sensitivity analysis of decision variables, it shows that the investment of corporate social responsibility affects the profit of the overall supply chain system. When the input of corporate social responsibility increases, the basic market size will also expand significantly, so the market demand is also It will increase, which will greatly increase the profit of the overall access system. However, the profit of the overall access system will not increase with the increasing degree of corporate social responsibility investment. When the input level of corporate social responsibility is greater than a certain level, the profit of the overall access system will also be damaged by the increase of input costs.

中文摘要　I
Abstract　II
目錄　III
表目錄　IV
圖目錄　V

第一章　緒論　1
　1.1 研究背景　1
　1.2 研究目的　2
　1.3 研究流程　4
第二章　文獻探討　5
　2.1 企業社會責任　5
　2.2 訂價策略　6
　2.3 通路協調　9
第三章　模型建立　11
　3.1 環境設定　11
　3.2 模型符號定義　13
　3.3 模型描述　14
　　3.3.1 製造商無考慮企業社會責任且無加入雙重通路　14
　　3.3.2 製造商考慮企業社會責任且無加入雙重通路　16
　　3.3.3 製造商無考慮企業社會責任且加入雙重通路　20
　　3.3.4 製造商考慮企業社會責任且加入雙重通路　22
第四章　數值分析　26
　4.1 基本實驗範例　26
　4.2 參數變動對通路系統利潤之影響　28
　4.3 決策變數對通路系統利潤之影響　32
第五章　結論與未來研究建議　35
參考文獻　37

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