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研究生:陳怡君
研究生(外文):Chen, I-Chun
論文名稱:The Relationship between Corporate Social Responsibility and Employer Branding: The Case of Tourism Employees in Taiwan
論文名稱(外文):The Relationship between Corporate Social Responsibility and Employer Branding: The Case of Tourism Employees in Taiwan
指導教授:盧承杰
指導教授(外文):Lu, Cheng-Chieh
學位類別:碩士
校院名稱:國立臺灣師範大學
系所名稱:國際人力資源發展研究所
學門:商業及管理學門
學類:其他商業及管理學類
論文種類:學術論文
論文出版年:2019
畢業學年度:107
語文別:英文
論文頁數:82
中文關鍵詞:corporate social responsibilityemployer brandingenvironmental belieftourism employee
外文關鍵詞:corporate social responsibilityemployer brandingenvironmental belieftourism employee
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Previous research indicates that employer brand is exclusively designed for current and potential talented staff and it is beneficial to strategic human resource sustainability. In addition, increasing environmental awareness is a trend during these years because of global climate and environmental irregularity. Therefore, the purpose of this research is to figure out the influence of tourism industry’s corporate social responsibility on employees’ perceptions of employers’ brand and to explore whether environmental belief has a significant moderating effect for the relationship between corporate social responsibility and employer branding. The target population of this research is tourism employees who have already worked in the tourism industry with legal professional licenses, including tour guides and tour managers in Taiwan. This study adopts quantitative research design and paper-based questionnaires to test the research hypotheses. The researcher use SPSS 22.0 to analyze the data. The finding is that tourism businesses’ corporate social responsibility (a) to society (b) to employee has a significantly positive effect on employees’ perception of employers’ branding on (a) diversity value (b) social value (c) reputation value. Another result is that environmental belief serves as a moderator between corporate social responsibility to employee and tourism employee’s employer branding on the value of reputation.
ABSTRACT I
TABLE OF CONTENTS II
LIST OF TABLES IV
LIST OF FIGURES V

CHAPTER I INTRODUCTION 1
Background of the Research 1
Statement of Problem 3
Purposes of the Research 5
Questions of the Research 5
Significance of the Research 6
Definition of Terms 7
Delimitation of the Study 8

CHAPTER II LITERATURE REVIEW 11
Corporate Social Responsibility 11
Employer Branding 15
Corporate Social Responsibility and Employer Branding 20
Environmental Belief 22
The Moderating Role of Environmental Belief 25

CHAPTER III RESEARCH METHODOLOGY 29
Research Method 29
Research Hypotheses and Framework 29
Research Procedure 31
Sample and Data Collection 32
Questionnaire Design and Measurements 33
Pilot Study 35
Data Analysis 38

CHAPTER IV FINDINGS AND DISCUSSION 41
Descriptive Analysis 41
Pearson Correlation Analysis 45
Hierarchical Regression Analysis 50

CHAPTER V CONCLUSIONS AND RECOMMENDATIONS 59
Conclusions 59
Implications 60
Limitations 63
REFERENCES 67

Appendix A: Questionnaire English Version 76
Appendix B: Questionnaire Chinese Version 79
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