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Tourism industry has become the top third export industry in the world. Every country from developed countries, developing countries or undeveloped countries devote their best to promote their own tour specialties and spots to the world. Tourism is just like Chimney free Industrial Revolution. Why is the cruise train Seven Stars in Kyushu so fascinating to make magnate make beeline for? In what way could the declining Train transportation industry create blue ocean market in the tourism industry? This study sheds light on the charm and value Taiwan has to create for tourists from all over the world in their tour to Taiwan. The result of this study could act as useful reference for our government departments to formulate policies. Therefore, a good corporation of the Tourism industry in Taiwan will establish a blue ocean market with high quality tour, but not a red ocean market with competitive sale price.
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