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研究生:吳書儀
研究生(外文):Wu, Shu-I
論文名稱:以Q方法探討獨居長者對於樂智課程之看法--以6C行銷架構為例
論文名稱(外文):Using Q Method to Explore the Opinions of Elderly\'s person living along on Learners\' Programs about prevention of dementia - 6C Marketing Architecture as an Example.
指導教授:郭鐘隆郭鐘隆引用關係
指導教授(外文):Guo, Jong-Long
學位類別:碩士
校院名稱:國立臺灣師範大學
系所名稱:健康促進與衛生教育學系
學門:教育學門
學類:專業科目教育學類
論文種類:學術論文
論文出版年:2019
畢業學年度:107
語文別:中文
論文頁數:87
中文關鍵詞:失智症獨居長者樂智課程Q方法
外文關鍵詞:DementiaElderly's person living alongLearners' Programs about prevention of dementiaQ Method
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現今醫療技術與公共衛生發展進步,人類的平均壽命延長,失智症盛行率也日益升高。因此預防罹患及延緩失智症也就相對重要。本研究運用Q方法,以探討獨居長者對於可以預防失智症的樂智課程之看法並比較其類型。
引用以6C行銷架構發展出長者對於樂智課程看法之Q陳述句,研究對象為社區獨居長者,30位長者完成32句Q陳述句進行Q排列。應用PQ Method 2.35統計軟體,經因素分析得出四種類型;共24人可被歸類,解釋變異量54.7%。此四種類型命名及分析分別為:
一、「健康需求型」長者,屬重視6C行銷架構中Consumer(消費者需要)。
二、「成本考量型」長者,屬重視6C行銷架構中Cost(成本)。
三、「考量家人型」長者,屬重視6C行銷架構中Community(社群影響)及Concerned(擔憂影響)。
四、「重視醫療型」長者,屬重視6C行銷架構中Cost(成本)及Communication (雙向溝通)。
相信本研究有助於規劃並推廣獨居長者願意參與預防失智症的「樂智課程」。
Due to the development of medical technology and public health, the average life expectancy of human beings is prolonged and the prevalence of dementia is increasing. Therefore, it is relatively important to prevent the initiation and delay of dementia. Q methodology was used to explore and compare different types of older people living alone on their perspectives of learner’s programs about prevention of dementia.
The Q statements on perspectives of learner’s programs were developed based on the framework of 6C marketing. A total of 30 older people living alone in the community completed the arrangement of 32 Q statements. Using PQ Method 2.35 statistical software, four types were defined from a factor analysis. A total of 24 people were be classified, explaining the variation of 54.7%. The four types were named and interpreted below:
1.Type of "health demand". The older people with this perspective value consumer needs in the 6C marketing framework.
2. Type of "cost-based". The older people with this perspective value cost in the 6C marketing framework.
3.Type of " considering the family" The older people with this perspective value community impact and concerned impact in the 6C marketing framework.
4.Type of "medical-oriented". The older people with this perspective value cost and communication in the 6C marketing framework.
The findings in the study are useful to to develop learner’s programs about prevention of dementia for older people living alone and promote them being willing to participate.
第一章 緒論.....1
第一節 研究動機.....1
第二節 研究目的.....4
第三節 研究問題.....4
第四節 名詞解釋.....5

第二章 文獻探討.....6
第一節 失智症現況.....6
第二節 失智症的影響.....8
第三節 失智症之預防.....10
第四節 樂智課程.....13
第五節 6C行銷應用之探討.....16
第六節 Q方法.....18

第三章 研究方法.....20
第一節 研究設計.....20
第二節 研究對象.....20
第三節 收案地點.....21
第四節 研究流程.....22
第五節 資料收集與分析.....28
第六節 研究倫理.....29

第四章 研究結果.....30
第一節 獨居長者之基本資料.....31
第二節 研究分析過程.....32
第三節 因素類型分析與詮釋.....36
第四節 四種類型的比較與分析.....49

第五章 討論與建議.....60
第一節 四種類型社會人口學背景比較討論.....60
第二節 四種類型對於樂智課程的看法討論.....63
第三節 研究建議.....68

第六章 結論與限制.....74
第一節 研究結論.....74
第二節 研究限制.....76

參考文獻.....77
附錄 同意書.....87
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三、 日文文獻
福間 美紀,塩飽 邦憲,&馬庭 留美.(2014)高齢者の複合型認知症予防プログラムによる認知機能改善の効果.日本農村医学会雑誌Vol.63 No.4p.606-617.
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