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研究生:于瀅杰
研究生(外文):Ying-Chieh Yu
論文名稱:結合搜索引擎最佳化與網頁超連結技術之應用研究
論文名稱(外文):The Study and Application of Combining Search Engine Optimization and Webpage Hyperlink Technology
指導教授:許佳興許佳興引用關係
指導教授(外文):Jia-Shing Sheu
口試委員:李俊賢壽鶴年
口試日期:2019-07-03
學位類別:碩士
校院名稱:國立臺北教育大學
系所名稱:資訊科學系碩士班
學門:工程學門
學類:電資工程學類
論文種類:學術論文
論文出版年:2019
畢業學年度:107
語文別:中文
論文頁數:64
中文關鍵詞:搜索引擎最佳化超連結網頁排名
外文關鍵詞:Search Engine OptimizationHyperlinksPageRank
DOI:doi:10.6344/THE.NTUE.CS.007.2019.B02
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搜索引擎是已是人類在生活中不可缺少的一個環節,無論是整理過、未整理、權威性、非權威性的資訊內容都可以經由搜索後在搜尋結果頁當中呈現給使用者,然而,對於一般使用者或是公司企業來說,如果相關的網頁也想要呈現給使用者瞭解,可以藉由在搜索引擎當中佔有率最高的Google所推出的「搜尋引擎最佳化(SEO)」技術來達成目的。

本研究將採用Google搜尋引擎最佳化(SEO)當中的幾項方法,歸納並整理出來Google搜索引擎在呈現搜尋結果頁的關鍵影響因素。首先是根據Google搜索引擎的爬蟲特性,建立起兩個包含超連結類型網頁、多圖片類型網頁內容的測試網頁來進行實驗,藉此實驗找出網頁設計中對於Google搜尋結果頁最為關鍵的項目為何。過程中透過建立、設計與實測,進行不同的最佳化測試,提出並歸納出搜索引擎最佳化方向的設計方法給需要的使用者參考。

Search engine is already indispensable in our life. Whether it is organized, unorganized, authoritative, non-authoritative information, it all can be presented to users in search results pages. However, for general users or for a company, if webpages need to be presented to users. They can use the “Search Engine Optimization (SEO)” technology launched by Google, which has the highest share among search engines. This research uses the methods in the Search Engine Optimization (SEO) Starter Guide to summarize and sort out the key factors of the search results page by Google search engine. Establish two test webpages containing hyperlinked webpage and multi-image type webpage based on the crawling characteristics of Google search engine to conduct experiments and find out the most critical factor in web design for Google search results pages. By building, design and conducting different optimization tests. It can summarize and offer a suitable design reference of search engine optimization for users.
摘要..................................................................i
Abstract.............................................................ii
目錄................................................................iii
表目錄................................................................v
圖目錄...............................................................vi
第一章 緒論..........................................................1
1.1 前言..........................................................1
1.2 動機與目的....................................................1
1.3 問題陳述......................................................3
1.4 方法與貢獻....................................................3
1.5 論文架構......................................................4
第二章 文獻回顧與相關技術.............................................6
2.1 搜索引擎爬取資料的方式.........................................6
2.2 搜索引擎運作的方式.............................................7
2.3 搜尋結果頁排名運作方式.........................................12
第三章 研究設計與方法................................................15
3.1 研究流程與步驟................................................15
3.2 選擇目標網頁與研究時長.........................................16
3.3 建立目標網頁..................................................21
3.4 選擇目標網頁放置位置..........................................23
3.5 虛擬主機與網域設定............................................25
3.6 Sitemap建立與提交............................................25
3.7 增加與刪除網頁Title內容.......................................31
3.8 Google搜索引擎的自動尋檢程式..................................33
第四章 實驗設計及結果................................................35
4.1 Google搜索引擎最佳化指南說明..................................35
4.2 實驗限制與挑選實驗說明........................................41
4.3 實驗情境.....................................................42
第五章 結論與未來展望...............................................56
5.1 結論........................................................56
5.2 未來展望.....................................................58
參考文獻.............................................................60

表3-1虛擬主機與網域設定差異表..........................................25
表4-1搜尋引擎最佳化入門指南簡述說明列表.................................39
表4-2搜尋引擎最佳化入門指南列入實驗項目表...............................41

圖1-1關鍵字廣告與自然排序涵蓋資訊圖[11]..................................3
圖2-1爬蟲透過超連結機制往外延伸之架構圖..................................7
圖2-2搜索引擎基本運作流程圖.............................................9
圖2-3 GOOGLE搜索引擎細部運作流程示意圖..................................12
圖2-4 PAGERANK演算法計算節點權威度示意圖................................13
圖3-1研究流程架構圖....................................................15
圖3-2超連結類型網頁....................................................17
圖3-3多圖片類型網頁(上半部份).........................................18
圖3-4多圖片類型網頁(中央部份).........................................19
圖3-5多圖片類型網頁(下半部份).........................................20
圖3-6網頁開發工具PINGENDO..............................................22
圖3-7智邦虛擬主機代管服務[29]...........................................24
圖3-8 XML語言建立SITEMAP檔案示意圖......................................26
圖3-9 XML線上工具建立SITEMAP檔案[30]....................................27
圖3-10具備SEARCH CONSOLE使用之帳號[31]..................................28
圖3-11建立資源類型......................................................29
圖3-12具使用FTP工具上傳SITEMAP檔案至根目錄...............................30
圖3-13待SITEMAP提交完成待搜索引擎爬取網頁................................31
圖3-14填寫超連結類型網頁的TITLE內容......................................32
圖3-15至GOOGLE搜尋引擎搜索時所輸入的關鍵詞................................32
圖3-16觀察GOOGLEBOT爬取網頁情況畫面截圖..................................34
圖4-1觀察2016年10月1日至2018年10月1日的記錄截圖(以月為單位)...............44
圖4-2觀察2018年10月17日至2019年5月4日的記錄截圖(以月為單位)...............45
圖4-3觀察2018年10月3日至2018年10月15日的記錄截圖(以日為單位)..............47
圖4-4觀察2018年10月16日至2018年11月1日的記錄截圖(以日為單位)..............49
圖4-5觀察2018年11月1日至2018年11月26日的記錄截圖(以日為單位)..............51
圖4-6觀察2018年11月25日至2018年12月18日的記錄截圖(以日為單位).............53
圖4-7觀察2019年5月4日至2019年5月28日的記錄截圖(以日為單位)................55


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