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研究生:胡景淳
研究生(外文):Ching-Chun Hu.
論文名稱:當地居民知覺利益、成本與地方認同之研究--以2018台中花博為例
論文名稱(外文):Perceived benefits, perceived costs, and place identity of local residents: The case of 2018 Taichung World Flora Exposition
指導教授:鄭瑞昌鄭瑞昌引用關係顏昌華顏昌華引用關係
指導教授(外文):Jui-Chang ChengChang-Hua Yen
學位類別:碩士
校院名稱:國立臺中科技大學
系所名稱:財務金融研究所碩士班
學門:商業及管理學門
學類:財務金融學類
論文種類:學術論文
論文出版年:2019
畢業學年度:107
語文別:中文
論文頁數:55
中文關鍵詞:大型國際活動知覺利益知覺成本地方認同
外文關鍵詞:mega-eventperceived benefitsperceived costsplace identity
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2018年臺中世界花卉博覽會是近期臺灣最大的國際觀光盛事,過去幾十年來,許多國家或城市發現大型國際活動對於城市永續發展的影響,因此相繼爭取主辦權。主要是為了短期或長期提高一個城市或目的地之知名度、吸引力和經濟影響。2018年臺中世界花卉博覽會是臺中市配合城市觀光發展籌備許久的大型國際活動,政府積極籌備該活動,作為城市與地方的再造策略,並興建諸多基礎建設,期許藉由該活動讓大臺中市民感受到地方的認同感。故此,本研究運用社會交換及利害關係人理論,採用兩階段調查法追蹤居民在活動舉辦後與活動舉辦前之認知與態度變化,探討居民對於2018年臺中世界花卉博覽會知覺利益與知覺成本,以及對於地方認同感之影響。本研究活動前回收432份有效問卷,活動後回收285份問卷,在扣除後測無效問卷與配對失敗之問卷後,最後共有239份問卷為配對成功之問卷。研究結果發現台中市居民知覺政治利益對於地方認同具有正向影響,知覺環境成本與社會成本對於地方認同感具有負向影響。此外,發現活動舉辦後居民知覺政治利益的影響性降低,而知覺環境成本與社會成本的影響性提高。本研究結果有助於政府機構瞭解大型國際活動舉辦地之居民感受,也可以提供政府有關單位未來舉辦大型國際活動及學者未來研究方向之參考。
The 2018 Taichung World Flora Expo is one of the largest international sightseeing events in Taiwan recently. Over the past few decades, many countries or cities have found the impact of large-scale international activities on its sustainable development. Thus, the authorities would make every effort to obtain the right to host the global events- mainly to increase the visibility, attractiveness and economic influence of a city or destination in the short or long term. The 2018 World Flora Expo is a large international event organized by Taichung City– to regard as an urban and local reengineering strategy, the Government is working closely with the local tourism industry Also, they build a number of infrastructures to make the event more completely. By holding this event, the authority expects the resident of Taichung to develop their sense of local identity of this city.

In this study, the theory of social exchange and the theory of interested parties is used through,the two-stage investigation method- to track the changes of residents '' cognition and attitude before and after the event, and to explore the influence of residents on the perceived benefit and perceived cost of the 2018 Taichung World Flora Expo, as well as the in impact on the sense of local identity. In this study, 239 valid questionnaires were recovered, the results showed that the perceived political benefit of Taichung residents had a positive effect on local identity, and the perceived environmental cost and social cost had a negative impact on local identity. In addition, it was found that the influence of residents '' perceived political benefit decreased after the event was held, while the influence of perceived environmental cost and social cost increased. The results of this study are helpful for local government to understand the residents '' feelings of their living places where large-scale international events are held, as well as to provide references to academic researchers and relevant authorities for holding future large-scale international events.
中文摘要 i
ABSTRACT ii
誌謝辭 iv
目 次 v
表目次 vii
圖目次 viii
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究問題與目的 3
第三節 研究重要性 5
第二章 文獻回顧 6
第一節 2018台中世界花卉博覽會 6
第二節 知覺利益 11
第三節 知覺成本 12
第四節 地方認同 14
第三章 研究方法 15
第一節 研究架構 15
第二節 研究假設 16
第三節 樣本與資料收集 17
第四節 操作性定義與衡量 18
第五節 資料分析方法 22
第四章 實證研究結果與分析 23
第一節 樣本結構分析 23
第二節 信度與效度分析 26
第三節 相關分析 32
第四節 知覺利益、知覺價值對於地方認同之影響 34
第五節 假設檢定結果 42
第五章 研究建議與結論 43
第一節 結論 43
第二節 建議 43
第三節 研究限制與未來研究建議 44
參考文獻 45
附錄一:活動前問卷 50
附錄二:活動後問卷 53
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