臺灣博碩士論文加值系統

利用智慧家庭的概念升級家電產品，促進能源利用效率和生活品質的提升，是近年來的新興產業，台灣在硬體工業方面擁有深厚的技術基礎，如果能結合物聯網，人工智慧，和大數據等軟體運算能力，方能在智慧家庭產業佔有一席之地。
然而目前智慧家電的滲透率低，消費者即使對智慧家電有興趣，真正購買和採用的比率仍然偏低，這中間的落差顯示智慧產品提供的功能和方式，消費者沒有辦法有效率的接觸並且真正解決消費者的需要。本論文致力於建立創新的商業模式來彌補這個落差，目的是藉由提供個人化的服務，使消費者有效率的選擇智慧家電，並且提供租賃的服務方式，以降低智慧家電進入家庭的門檻。
智慧家庭的可應用範圍非常廣泛，本研究的主要目標是建立創新的商業模式，利用智慧家庭來改善消費者睡眠品質不足的問題。睡眠品質不良是現在文明社會的常態，在台灣每4人會有1人會有睡眠問題，利用智慧電器去偵測和紀錄睡眠狀態，進而找到睡眠問題源頭，或是利用智慧裝置降低環境干擾源，進而改善不利於睡眠的環境，亦或是利用智慧裝置來輔助睡眠品質,達到良好的睡眠狀態,都是智慧家庭非常有潛力的發展方向。
本研究首先透過文獻回顧，歸納出潛在的目標客群，然後採用Alex Osterwalder價值主張模式及商業模式的概念，通過質性訪談研究來找出目標客群的需求，本研究總共訪談了6個潛在消費者，並且另外訪談了2個專業醫生，並以此建立符合潛在消費者的價值。

Smart home is the emerging and innovative industry. Smart Home is the term commonly used to define a residence that integrates technology and service through home networking to enhance power efficiency and improve the quality of living. Taiwan could be one of main players if we could integrate hardware and software capabilities like “Internet of Things,” (IoT), Artificial Intelligence (AI), and big data technologies.
There are diverse of products associated with smart home developed in the market. However, consumers are willing to adopt smart home technology, but consumers might not be willing to pay for it. This gap shows the opportunity of the new business model. This thesis focuses on establishing an innovative business model associated with personalized and rental service to facilitate efficiency and reduce cost for consumers.
The research objective is establishing an innovative business model to assist people improving sleep quality with smart home technology. Insomnia is a significant public health problem with substantial medical, psychiatric, and financial ramifications. Approximately 25％ of the general adult population experience insomnia symptoms in Taiwan. The smart home technologies could generate enormous demand and profits for sleep monitoring, reducing environmental disturbance, and improving sleep quality.
The research clarified target customer segments through literature review and clarified customer needs through the qualitative method with value proposition model and business model canvas from Alex Osterwalder. We totally interviewed 6 potential customers and 2 professional doctors from Chang Gung Memorial Hospital.

Acknowledgement ii
中文摘要 iii
Abstract iv
Table of Contents v
List of Figures vii
List of Tables viii
1. Introduction 1
1.1 Research Background 1
1.2 Research Motivation 2
1.3 Research Objective 3
2. Literature Review 5
2.1 IoT-enabled Smart Home 5
2.2 Consumer Behaviour in the Smart Home Market 8
2.3 Smart Home Market in Taiwan 13
2.4 Insomnia Studies in Taiwan 15
2.5 Value Proposition Model 17
2.6 Business Model Canvas 18
2.7 Evolution of Smart Home Products/Services 20
2.8 Distribution of Smart Home Products/Services 22
2.9 Smart Home Business Players and Models 24
3. Research Methodology 27
3.1 Research Process 27
3.2 Customer Interview Method 28
3.2.1 Design of Customer Interview 28
3.2.2 Object of Customer Interview 29
3.2.3 Question Generation for Customer Interview 31
3.2.4 Customer Interview Data Collection 34
4. Business Model Prototype 35
4.1 Business Model Introduction 35
4.2 Strategy 36
5. Results and Analysis 38
5.1 Interview Summary for Customer Jobs 38
5.2 Interview Summary for Customer Pains 40
5.3 Interview Summary for Customer Gains 41
5.4 Interview Summary for Doctors 43
5.5 Customer Profile after Interviews 44
5.6 Value Proposition 44
5.6.1 Target Audience 44
5.6.2 Service Design 45
6. Discussions 47
6.1 Personalized Sleep Monitoring Service 47
6.2 Personalized Device Rental Service 48
6.3 Potential Vendors 50
6.4 Business Model Canvas 53
6.5 Porter’s Five Forces Analysis 59
6.6 Value Chain Analysis 62
7. Conclusions 63
Reference 66
Appendix 75

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