臺灣博碩士論文加值系統

The main content of this business plan demonstrates the opportunity and strategy for starting a platform business with the concept of sharing economy to provide temporary storage service in Taiwan. Thanks to the prosperity of tourism industry in Taiwan, the number of annual inbound tourists has reached 10,000,000 times in recent year and up to 70% of international tourists are self or semi travelers. Besides of international tourists, domestic tourism and big event are others drivers to the need. All of these shows grand market of temporary storage service. So, it is a high potential business opportunity to starting the platform business to match travelers with storage need and stores with additional space.
The structure of this business plan starts with industry and existing player analysis to demonstrate the business opportunity of the market. Following by market research to capture clear understanding of the market and customer need, and business model to illustrate the business design. To further analyze the business opportunity and strategy, it uses five forces model breakdown and SWOT analysis. In the operation plan, it illustrates the business market entry strategy, organization structure and minimum viable product. Lastly, the five-year forecast financial statement estimates the feasibility and profitability of the business. It takes 4.39 years to pay back the investment, and the IRR is 25% for five-years finance forecast. A plan for scale expansion is also introduced in the final section of this business plan.

List of Figure vi
List of Table viii
Chapter 1 Executive Summary 1
Chapter 2 Business Introduction and Background 2
2.1 Company Brief Introduction 2
2.2 The Interest of the Business 3
2.2.1 High Potential Market Size 3
2.2.2 Customer Pain 3
2.2.3 The Success of Sharing Economy 4
2.3 Industry Structure 6
2.3.1 Industry Market Size and Value 6
2.3.2 Visitors Background 7
2.3.3 Traveling Type 8
2.3.4 Popular Tourist spots 9
2.3.5 Conference, Concert and Expo Spots 11
2.4 Customer Analysis 11
2.4.1 Storage Service Users- Travelers 11
2.4.2 Storage Service Provider- Partner Stores 12
Chapter 3 Existing Players Analysis 14
3.1 Lockers settled at MRT station 14
3.2 Lalalocker 20
3.3 Ecbo Cloak 21
3.4 Summary 22
Chapter 4 Business Design 23
4.1 Market research 23
4.1.1 Interviewees and interview questions 23
4.1.2The result of market research 25
4.2 Company Overview 33
4.2.1 Business Name 33
4.2.2 Logo 33
4.2.3 Mission and Vision 33
4.2.4 Goal 34
4.3 Business Model design 35
4.4 Value Proposition Design 38
Chapter 5 Competitive Analysis 39
5.1 External Environment Analysis 39
5.1.1 Competitive Rivalry: Low 39
5.1.2 The Threat of New Entrants: High 39
5.1.3 The Threat of Substitutes: Low 40
5.1.4 The Bargaining Power of Customers and Supplier: High 40
5.1.5 Summary 40
5.2 SWOT Analysis 41
5.2.1 Strength 41
5.2.2 Weakness 42
5.2.3 Opportunity 42
5.2.4 Threat 44
5.2.5 Summary 44
Chapter 6 Operation Plan 46
6.1 Service and Price Plan 46
6.2 Market Entrance Strategy 47
6.2.1 Advertising 48
6.2.2 Sales Promotion 51
6.2.3 Public Relations 53
6.3 Partner Stores Recruitment 54
6.3.1 Channel 54
6.3.2 Location 54
6.3.3 Advertisement Price Plan for Partner Store 57
6.3.4 Overstay Warehouse Service 58
6.3.5 Luggage Insurance Service 59
6.3.6 Terms of Service 59
6.4 App Demonstration and Service Process for Traveler Users 67
6.5 App Demonstration for Partner Store Users 79
Chapter 7 Organization Plan 88
7.1 Organization Structure 88
7.2 Position and Responsibility 88
7.3 Compensation and Benefit 91
7.4 Recruiting 91
Chapter 8 Finance Plan 92
8.1 Assumption 92
8.1.1 Capital investment 92
8.1.2 Revenue 93
8.1.3 Cost of Service (COS) 98
8.1.4 Operating Expenses 100
8.2 Financial Decision 104
8.2.1 Income Statement 104
8.2.2 Project Valuation 104
8.3 Scenario Analysis 105
8.3.1 Best Case 106
8.3.2 Worst Case 106
Chapter 9 Future Expansion Plan 108
9.1 Partner Stores Expansion 108
9.2 Increase Different Income Channel 108
9.3 Expand to Target Market 108
Reference 110
Appendix 1......................................................................................................................112
Appendix 2......................................................................................................................117
Appendix 3......................................................................................................................117

Frenken, K. , Meelen, T. , Arets, M. and Glind, P.V.(2015), “Smarter regulation for the sharing economy”.
Retrieved from https:www.theguardian.com/science/political-science/2015/may/20/smarter-regulation-for-the-sharing-economy .

Turner, M. (2013), “Global head of civic partnerships at Airbnb”, A. Boswijk Interviewer, 21 March.

Jeroen Oskam, Albert Boswijk, (2016) “Airbnb: the future of networked hospitality businesses”, Journal of Tourism Futures, Vol. 2 Issue: 1, p.22-42.
Retrieved from https://doi.org/10.1108/JTF-11-2015-0048

Botsman, R. and Rogers, R. (2010), “Beyond zipcar: collaborative consumption”, Harvard Business Review, Vol. 88 No. 10, p. 30

Gansky, L. (2010), “Why the Future is Sharing”, Penguin Group, New York, NY.

Institute for Economic and Peace, “Global Peace Index 2018 ” p.8 .
Retrieved from http://visionofhumanity.org/app/uploads/2018/06/Global-Peace-Index-2018-2.pdf

Taiwan Tourism Bureau Statistics Database, “Number of Visitors Arrivals 1956-2018”. Retrieved from https://admin.taiwan.net.tw/FileUploadCategoryListC003330.aspx?CategoryID=3a98448d-7538-4c05-994a-170f1be6860c&appname=FileUploadCategoryListC003330

Taiwan Tourism Bureau Statistics Database, “Revenue Analysis of Tourism Industry 2015-2017”.
Retrieved from https://admin.taiwan.net.tw/FileDownLoad/FileUpload/2018112114483418181.pdf

Taiwan Tourism Bureau Statistics Database, “Residence background Analysis of Visitors Arrivals 2017-2018”.
Retrieved from https://admin.taiwan.net.tw/FileUploadCategoryListC003330.aspx?CategoryID=97dbfd3b-e636-4983-a306-639772660433&appname=FileUploadCategoryListC003330

Taiwan Tourism Bureau, “Survey of Inbound Visitors consumption and trends in Taiwan,2017”.p.6
Retrieved from https://admin.taiwan.net.tw/FileDownLoad/FileUpload/2018080710135046231.pdf

Taiwan Tourism Bureau, “Survey of Inbound Visitors consumption and trends in Taiwan,2017”p.7-9
Retrieved from
https://admin.taiwan.net.tw/FileDownLoad/FileUpload/2018080710135046231.pdf

董德輝(2016)“馬拉松動不僅是運動賽事，更是觀光產業”,臺北市立大學.
Retrieved from http://www1.tourguide.org.tw/UserFiles/2018122810812488.pdf

Official Website of Lalalocker.
Retrieved from https://www.lalalocker.com/zh-TW

Official Website of Ecbo Cloak.
Retrieved from https://cloak.ecbo.io/zh-TW