本研究旨在探討影響員工創意績效之因素。具體而言，透過實驗研究員工個人因素之創意自我效能、企業管理控制因素之明確目標與目標困難程度，以及其與創意自我效能之交互作用。本研究招募124位大學及碩士班學生為參與者，其為校園中一棟建築設計內部用途。參與者被隨機指派至三種目標之一（困難、簡單與沒有創意目標），創意自我效能使用量表衡量。應變數為參與者設計用途之創意，以兩位未參與實驗之碩士班學生平均創意評分衡量之。層次迴歸分析（hierarchical regression）的結果顯示，明確創意目標對創意績效有正向影響；創意目標困難程度對創意績效不具顯著影響；創意自我效能與創意績效正相關。此外，創意自我效能與明確創意目標或創意目標困難程度皆無交互作用。

This study examines the main effects of goal difficulty, and creativity self-efficacy as well as their interaction on creativity performance. This study recruits 124 students as the participants in an experiment that manipulates goal difficulty at three levels (no, simple, or difficult goal), and measures creativity self-efficacy of the participants who are randomly assigned to one of the three conditions of goal difficulty. The task in the experiment involves designing the use of a long time unused building on the campus. Their design is then rated by independent raters who are not aware of the objectives of the study, with the creativity rating serving as the dependent measure. The results show that setting a goal (i.e., simple goal and difficulty goal) as opposed to no goal improves creativity performance. But goal difficulty does not have a significant effect on creativity performance. Creativity self-efficacy is positivity associated with creativity performance. But the interaction between goal difficulty and creativity self-efficacy does not have a significant effect on creativity performance.

誌謝 I
摘要 II
Abstract III
目錄 IV
表目錄 VI
第一章 緒論 1
第一節 研究動機與問題 1
第二節 本文結構 3
第二章 文獻回顧與研究假說 4
第一節 目標設定 4
第二節 自我效能 11
第三節 目標設定與自我效能 15
第三章 研究方法 23
第一節 參與者 23
第二節 實驗設計、工作與程序 23
一、實驗設計 23
二、實驗工作 23
三、實驗程序 24
第三節 變數之操作定義 25
一、自變數：目標困難程度 25
二、自變數：創意自我效能 26
三、應變數：創意績效 27
四、控制變數 28
第四章 研究結果 31
第一節 操弄檢測 31
第二節 假說檢定 31
一、H1檢定結果 34
二、H2檢定結果 41
三、H3檢定結果 49
四、H4檢定結果 50
五、H5檢定結果 51
第五章 研究結論、限制與建議 53
第一節 研究結論 53
第二節 研究限制與未來建議 54
一、研究限制 54
二、未來研究建議 55
參考文獻 56
附錄一、控制組–實驗基本規則及流程說明 63
附錄二、困難組–實驗基本規則及流程說明 67
附錄三、簡單組–實驗基本規則及流程說明 72

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