臺灣博碩士論文加值系統

回顧台灣流行音樂的發展，最早發跡於1930年代，隨著時代不斷地演進，華語流行音樂也受到各種曲風元素影響，在不同時期呈現其主流的面貌。從1980年代開始，台灣流行音樂正開始起步發展，至1990年代受國際化交流影響激發許多新元素，而到了2000年代流行音樂呈現成熟且多元的階段，這三個年代孕育了華語流行音樂興盛的基底，因此本研究選定這三個時期探討流行音樂產業多元發展過程，以及流行音樂圈的人脈合作網絡關係。
過去亦有學者運用網絡及社會資本的概念，分析音樂產業，例如有學者運用網絡概念，探討音樂產業中的創意如何衍伸出階段性的典範轉移；也有以音樂劇場的資料，分析藝術表演者之間的「小世界」網絡關係。而社會資本存在於關係之間的某些事物、資源，基於共同的信任產生互惠行為，促成發展上的進步，有學者探討團隊中的合作及約束效力，與績效的關聯性；音樂家本身擁有的社會資本與經濟成就的關係。本研究自台灣流行音樂資料庫中蒐集1980年至2009年，三十年的國語歌曲資料進行分析研究，運用社會網絡分析方法，建構台灣流行音樂圈人脈連結的網絡，探討不同年代網絡結構的轉變，再運用線性迴歸分析方法，找出影響演唱者音樂表現之因素，了解演唱者擁有的社會資本對於自身成就的影響力。
研究結果分為兩個部分，在網絡分析的結果顯示這三十年隨著時間推移，演唱者轉換唱片公司的次數也逐漸增加，在90年代達到最盛，同時小型唱片公司與單一歌手合作的形式也愈來愈多。在產出歌曲的部分，集中在多產作曲者 (產出曲數排名前十) 的現象有逐漸下降的趨勢，但作詞方面仍集中在多產的作詞者身上，以90年代最為集中。在演唱者與詞曲創作者合作連結的部分，隨著年代往後，合作的情形皆逐漸鬆散，代表演唱者逐漸開始嘗試與不同的詞曲創作者合作。
從線性迴歸分析的結果發現，演唱者在與作詞者合作時，若在網絡中擁有較多元的管道，易使自己在音樂上的創新演繹上獲得成就，但會不利於流行性的表現。而演唱者若與入圍過、或獲得過金曲獎之詞曲創作者合作，多少對演唱者創新演繹與流行表現有正向影響，但若與多產的作曲者合作則成為不利因素。在演唱者自創方面，若自己填詞有不利影響，但若自行譜曲，則有利於入圍金曲獎及登上排行榜。
關於流行音樂的研究在台灣為數不多，而本研究從人的角度去探究台灣國語流行音樂圈，運用特別的研究方式，建構音樂人的合作關係網絡，分析不同年代的音樂合作變化，以及了解影響演唱者獲得成就之因素，從而發展出特別的應用架構。

Looking back the development of pop music in Taiwan, it was developed 1930s. As the times continue to evolve, Chinese pop music is also influenced by various elements, presenting its mainstream in different periods. Since the 1980s, Mandopop was beginning to develop. In the 1990s, the internationalization of Taiwan music industry produced a lot of new elements. By the 2000s, pop music became mature and diverse. So based on the historical background of Mandopop, these three periods were selected. During the periods, we explored the diversified development process of the popular music industry, and the network of singers and pop music creators.
In the past, some scholars used the concept of social network and social capital to make research and analysis related to the music industry. For example, some scholars used the concept of social network to explain the different stages of creativity in the music industry, and also analyzed the data of music theater, to show the small world network relationship between art performers. In addition, social capital exists in the relationship of resources, and leads to the development of progress, so some scholars exploring the correlation between team cooperation and performance, or the relationship between the social capital owned by musicians and his economic achievements. Therefore, this study collected the data of Mandopop songs from 1980 to 2009, using social network analysis methods to construct the network of Mandopop, and to explore the changes in the network structure across time. And then use the linear regression analysis method to find out the factors affecting the singers’ musical performance, that represents the influence of the social capital owned by the singers on their achievement.
The results are divided into two parts. The network analysis show that in this 30 years, the situation that the singers cooperated with different record companies have gradually increased, reaching the peak in the 1990s, and the form of cooperation between small record companies and single singers has increased. In the part of output songs, the proportion of top ten composers has a gradual decline, but the lyrics are still concentrated on the top ten lyricists, the most concentrated in the 1990s. In the part of the network between the singers and the creators, as the time goes by, the cooperation situation is gradually loose, and the singers are gradually trying to cooperate with different composers and lyricists.
In the part of linear regression analysis, it is found that if the singers have diverse channels in the Singer-Lyricist network, it is easy to make achievements in the innovative performance, but it is not conducive to the popularity. If the singer cooperates with the creators who have been selected or won the Golden Melody Awards, it will have a positive impact on the singers’ innovative and popular performance, but it will be a disadvantage if cooperating with the composers who are top ten of output songs. In the singers’ creating part, if singers lyricize themselves, it has a negative impact, but if composing music themselves, it can become a key factor in the innovation and popular interpretation.
There are not many researches on popular music in Taiwan, and this study explores Mandopop from people perspective, and uses special research methods, constructs a network of musicians' cooperative relationships, analyzes music cooperation changes in different periods, and understands A factor that influences the singer's achievement and develops a special application architecture.

壹、緒論 1
1.1 研究背景與動機 1
1.2 研究問題 2
1.3 論文架構 3
貳、文獻回顧 5
2.1 流行音樂的定義 5
2.2 台灣流行音樂發展 8
2.3 社會網絡理論與人脈分析之應用 12
2.4 社會資本理論與人脈合作之研究 17
參、研究方法 21
3.1 社會網絡研究方法 21
3.2 線性迴歸分析方法 28
肆、社會網絡分析 31
4.1 描述性統計 31
4.2 音樂人脈合作網絡分析 38
4.3 三十年重要紀事與網絡探討 58
伍、線性迴歸分析 60
5.1 變數設定 60
5.2 模型假設 65
5.3 演唱者成就線性迴歸分析 66
陸、結論與建議 76
6.1 三十年流行音樂人脈網絡發展 76
6.2 歌手之成就表現探討 77
6.3 研究限制與建議 79
參考文獻 81

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