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研究生:張雅筑
研究生(外文):CHANG,YA-CHU
論文名稱:公司支持顧客參與創新對感知價值的影響:顧客共創意圖的作用
論文名稱(外文):The effects of company support for customer involvement in innovation on perceived value: The role of customer co-creation intention
指導教授:吳毓麒吳毓麒引用關係
指導教授(外文):WU,YU-CHI
口試委員:蔡進士李敬文吳毓麒
口試委員(外文):TSAI,CHIN-SHIHLI, JING-WENWU,YU-CHI
口試日期:2019-06-21
學位類別:碩士
校院名稱:國立高雄大學
系所名稱:經營管理研究所
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2019
畢業學年度:107
語文別:中文
論文頁數:37
中文關鍵詞:公司支持顧客參與創新顧客共創意圖感知價值
外文關鍵詞:company support for customer involvement in innovationcustomer co-creation intentionperceived value
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  • 被引用被引用:0
  • 點閱點閱:86
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目錄
摘要 I
Abstract II
目錄 III
表目錄 IV
圖目錄 IV
第壹章 介紹 1
第一節 研究背景與動機 1
第二節 理論基礎 3
第三節 研究目的 3
第四節 研究貢獻 4
第貳章 文獻回顧 5
第一節 公司支持顧客參與創新 5
第二節 顧客共創意圖 6
第三節 公司支持顧客參與創新與顧客共創意圖的關係 7
第四節 感知價值 8
第五節 顧客共創意圖與感知價值的關係 9
第六節 公司支持顧客參與創新與感知價值的關係 10
第七節 中介效果 10
第參章 研究方法 11
第一節 研究架構與假說 11
第二節 數據蒐集與資料分析 12
第三節 測量方法 12
(一) 問卷設計 12
(二) 問卷測量 13
第肆章 研究結果 14
第一節 基本資料概述 14
第二節 測量模型檢驗 15
第三節 結構模型檢驗 17
第伍章 結論 19
第一節 結論 19
第二節 管理意涵 21
(一) 理論意涵 21
(二) 實務意涵 22
第三節 研究限制 23
參考文獻 24
附錄 30

表目錄
表3-1 研究假說 11
表4-1 有效問卷基本資料統計 14
表4-2 本研究測量模型的配適度指標 15
表4-3 信度、平均變異萃取量和組合信度 16
表4-4 本研究結構模型的配適度指標 17
表4-5 假說檢驗結果分析 18

圖目錄
圖3-1 研究架構圖 11
圖4-1 結構模型路徑分析圖 17



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