The Kababaye-an sa Opon Nagkahiusa Alang sa Kalamboan (Women of Opon United for Development of the City acronym KONKA) is an Opon based women empowerment cooperative which sells, among other products, powder detergent. Under the existing marketing design for this product, the powder is simply wrapped in thin clear plastic and seal using a candle. An important part of the Marketing is packaging: naming the product, designing a logo, and deciding on which type of packaging would be used. Bear in mind that the product was intended to be as cheap an option as possible. Marketing is now a trend that can break or make a product. It does not start with selling nor does it end with the distribution. The most basic part of marketing is packaging the product. Existing detergents were criticized using cross-design analysis and S.W.O.T analysis

The Kababaye-an sa Opon Nagkahiusa Alang sa Kalamboan (Women of Opon United for Development of the City acronym KONKA) is an Opon based women empowerment cooperative which sells, among other products, powder detergent. Under the existing marketing design for this product, the powder is simply wrapped in thin clear plastic and seal using a candle. An important part of the Marketing is packaging: naming the product, designing a logo, and deciding on which type of packaging would be used. Bear in mind that the product was intended to be as cheap an option as possible. Marketing is now a trend that can break or make a product. It does not start with selling nor does it end with the distribution. The most basic part of marketing is packaging the product. Existing detergents were criticized using cross-design analysis and S.W.O.T analysis
This study uses a qualitative action research design, non-probability purposive sampling technique to interview the officials of the cooperative in the hope of the improving existing packaging of the detergent powder being sold. The cooperative operates in Lapu-Lapu City, Cebu province, The Philippines. Another brief from the co-op was that the packaging should be as green as possible. Recycled cardboard was accepted as the material for the packaging. The findings of this study were used to create suggested packaging styles. The researcher tasked himself to apply cross-comparative design analysis to assist and uplift the cooperative by raising the standards of packaging to make it more acceptable to a local market.
The recommended designs were paper bag type, box type, sachet style, cardboard type, triangular and cylindrical type. These packaging styles were sent to the cooperative as the recommended packaging style. KONKA received these designs, but they need approval from all of their members.

ABSTRACT i
Acknowledgments iii
Table of Contents iv
List of Tables vii
List of Figures viii
Chapter 1 Introduction 1
1.1 Background 1
1.2 Statement of the problem 2
1.3 Research Question 3
1.4 History of the Local Cooperative 3
1.5 The Existing Practice of Marketing by the Cooperative 5
1.6 The Simple Process of Detergent Making 7
1.7 Understanding Small Medium Enterprises 9
Chapter 2 Literature Review 10
2.1 Small Medium Enterprise Defined 11
2.2 Role of the Government in Financing 11
2.3 Review on Related Literature: SME Economy 12
2.4 Review on Related literature: Detergent and the Environment 15
2.5 Review on Related Literature: Green Packaging 18
2.6 Summary of the Related Literature 19
Chapter 3 Methodology 20
3.1 Theoretical Framework 20
3.2 Research Methodology 21
3.3 Sampling Procedure 22
3.4 Research Instrument 24
3.5 Ethical Considerations and Protection of Participants 26
3.6 Research Bias 27
3.7 Fair Use Act in Research Ethics 27
Chapter 4 Results 28
4.1 Answering the Research Questions 28
4.2 Market Review of Existing Detergent Powder Packaging 28
4.3 Market Cross-Design Analysis Procedure 29
4.3.1 Pride Powder detergent 30
4.3.2 Champion Infinity detergent 30
4.3.3 Bonux 3-in-1 detergent powder 31
4.3.4 Ariel 31
4.3.5 Tide 31
4.3.6 Cycles detergent 32
4.4 S.W.O.T. analysis overview. 33
4.4.1 S.W.O.T. Analysis Explanation. 34
4.5 The packing presented to the cooperative. 37
4.6 Thematic presentation of the result of the interview 43
4.7 Packaging selection process. 47
4.8 Researcher Made Logo for the detergent. 48
4.9 Unexpected Turn of Events regarding Brand Name – KAYE 49
4.9.1 How is the new finding important and meaningful to the cooperative? 51
4.10 Conclusion 52
Chapter 5 Conclusions 53
5.1 Overall Study 53
5.2 Summary 55
5.2.1 Summary of Research purpose, question and hypothesis 55
5.2.2 Summary of Methodology to show the way to collect data 57
5.2.3 Summary of Result to answer the question 59
How does the cooperative market and package their detergent powder? 59
5.3 Interpretation 63
5.3.1 The result of the cross-design analysis 63
5.3.2 The importance of having a brand name 63
5.4 Explanation 64
5.4.1 Why is the new finding important and meaningful in reality? 64
5.5 Main Conclusion 67
5.6 Recommendations 68
References 71
Appendix A – Research Instrument Interview Guide Instructions for the Researcher 75
Appendix B – Transcript of Interviews done in Cebuano Language 76

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