臺灣博碩士論文加值系統

近年來資訊科技蓬勃發展，人們在生活周邊講求便利性，從原本現金交易到現今的行動支付交易方式。政府與業者也不時啟動推廣活動，但終究成效不彰。因此，找出影響消費者採用行動支付系統之意圖，是重要的議題。本研究納入創新抗拒理論、期望確認理論，進行探討使用者期望使用行動支付以及使用行動支付之意願。
本研究對象為有使用過行動支付之使用者，透過網際網路進行問卷發放，共回收586份有效問卷，以統計軟體進行分析，其結果顯示，期望使用行動支付、行動支付易用性與有用性會正向影響行動支付滿意度，行動支付滿意度會負向影響創新抗拒阻礙，行動支付滿意度會正向影響行動支付之使用意願以及創新抗拒阻礙會負向影響行動支付之使用意願。

In recent years, information technology has flourished, and people have sought convenience in their lives, from the original cash transaction to the current mobile payment transaction method. Governments and operators have started promotion activities from time to time, but in the end they have not achieved much.
This study is for users who have used mobile payment, and distributed questionnaires through the Internet. A total of 586 valid questionnaires were collected and analyzed by statistical software. The results showed that it is expected to use action payment, action payment ease of use and useful. Sexuality will positively affect the satisfaction of action payment, and the satisfaction of action payment will negatively affect the resistance of innovation. The satisfaction of action payment will positively affect the willingness to use the action payment and the willingness of the innovation to resist the willingness to negatively affect the action payment.

目次
論文摘要 I
目次 III
圖次 V
表次 VI
第一章 緒論1
第一節 研究背景與動機1
第二節 研究目的 2
第三節 研究對象與範圍2
第四節 研究流程 2
第二章 文獻探討 4
第一節 行動支付 4
第二節 科技接受模型20
第三節 IS持續使用模式25
第四節 創新抗拒理論27
第三章 研究方法 31
第一節 研究架構 31
第二節 研究假說 32
第三節 衡量問項與操作型定義34
第四節 問卷設計與問卷對象41
第五節 資料分析與方法41
第四章 分析資料與結果44
第一節 描述樣本敘述性統計44
第二節 信度與效度分析50
第三節 區別效度 53
第四節 結構方程模型分析與假說驗證55
第五章 結論與建議57
第一節 結論57
第二節 研究建議 59
第三節 研究限制 59
參考文獻 60

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