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研究生:鍾美玲
研究生(外文):CHUNG,MEI-LING
論文名稱:EMBA學生參加戈壁挑戰賽影響因素之研究
論文名稱(外文):Factors affecting EMBA students' participation in the Gobi Challenge
指導教授:吳金山吳金山引用關係鄭菲菲鄭菲菲引用關係
指導教授(外文):WU,CHIN-SHANCHENG,FEI-FEI
口試委員:謝焸君吳金山鄭菲菲
口試委員(外文):HSIEH,YING-JIUNWU,CHIN-SHANCHENG,FEI-FEI
口試日期:2019-07-18
學位類別:碩士
校院名稱:東海大學
系所名稱:高階經營管理碩士在職專班
學門:商業及管理學門
學類:其他商業及管理學類
論文種類:學術論文
論文出版年:2019
畢業學年度:107
語文別:中文
論文頁數:43
中文關鍵詞:心流程度社會支持涉入程度成就動機親和動機
外文關鍵詞:level of heart flowsocial supportinvolvementachievement motivationaffinity motivation
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本研究是以華人商學院EMBA學生參加戈壁挑戰賽後,探討EMBA學生參加戈壁挑戰賽影響因素之研究,在參與練習及比賽中,這些學生是性別、職業、年齡、運動次數、年收入、甚麼樣的及、佔居多,而這些學生會在出現在戈壁挑戰賽共同聚集在一起。
本研究以問卷調查方式進行,共回收有效問卷271份,研究結果為參加戈壁挑戰賽的學生其心流程度的強度愈強,其在戈壁挑戰賽的態度愈正面,則參加戈壁挑戰賽的意圖愈高;參加挑戰賽的學生其所涉入程度愈高,其在戈壁挑戰賽的態度表現上愈正面,則參加戈壁挑戰賽的意圖愈高;參加挑戰賽的學生其所親和動機愈高,其在戈壁挑戰賽的態度表現上愈正面,則參加戈壁挑戰賽的意圖愈高;而這些的EMBA學生參加戈壁挑戰賽影響因素愈強所表現出來的態度愈正面的關係,這些選手隊參加戈壁挑戰賽的意圖是愈強烈的關係。

關鍵字:心流程度、社會支持、涉入程度、成就動機、親和動機、態度、意圖

This study is based on the study of the influencing factors of EMBA students participating in the Gobi Challenge after the Chinese Business School EMBA students participated in the Gobi Challenge. In the exercises and competitions, these students are gender, occupation, age, number of sports, annual income, and what The blood type and constellation, the majority, and these students will gather together in the Gobi Challenge.
The study was conducted by questionnaire survey, and a total of 271 valid questionnaires were collected. The results of the study showed that the students who participated in the Gobi Challenge had a stronger heart rate, and the more positive their attitude in the Gobi Challenge, the intention to participate in the Gobi Challenge. The higher the degree of involvement of the students participating in the challenge, the more positive their attitude in the Gobi Challenge, the higher the intention to participate in the Gobi Challenge; the higher the affinity of the students participating in the Challenge, The more positive the attitude of the Gobi Challenge is, the higher the intention to participate in the Gobi Challenge; the more positive the attitude of these EMBA students in the Gobi Challenge, the more positive the attitude of these players participate in the Gobi The intent of the challenge is the stronger relationship.

Keywords: level of heart flow, social support, involvement, achievement motivation, affinity motivation, attitude, intention
謝誌 I
中文摘要 II
Abstract III
目次 IV
圖次 VI
表次 VII
第一章 緒論 1
第一節 研究背景 1
第二節 研究動機與目的 4
第三節 研究對象 5
第四節 研究流程 5
第二章 文獻探討 6
第一節 心流因素 7
第二節 社會支持 9
第三節 涉入程度 11
第四節 成就動機 13
第五節 親和動機 14
第六節 態度 15
第七節 意圖 17
第三章 研究架構與方法 18
第一節 研究架構 18
第二節 研究假說 20
第三節 研究問卷設計 23
第四節 問卷發放與回收 26
第四章 資料分析與結果 27
第一節 敘述性統計 27
第二節 因素分析 30
第三節 區別效度 33
第四節 結構方程模型分析與假說驗證 34
第五章 研究結論與討論 36
第一節 研究結果 36
第二節 學術研究之貢獻 39
參考文獻 40
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