(3.237.97.64) 您好!臺灣時間:2021/03/05 03:16
字體大小: 字級放大   字級縮小   預設字形  
回查詢結果

詳目顯示:::

我願授權國圖
: 
twitterline
研究生:辜可安
研究生(外文):PIMSARUNYA KOSOOMKACHONKIAT
論文名稱:Influences of Food Ordering and Delivery Service Mobile Applications on Restaurant Management - Examples of Small and Medium-Sized Restaurants in Bangkok
論文名稱(外文):Influences of Food Ordering and Delivery Service Mobile Applications on Restaurant Management - Examples of Small and Medium-Sized Restaurants in Bangkok
指導教授:黃乾怡黃乾怡引用關係
指導教授(外文):HUANG, CHIEN-YI
口試委員:楊昌哲應國卿吳斯偉
口試委員(外文):YANG, CHANG-JHEYING, KUO-CHINGWU, SHIH-WEI
口試日期:2020-06-22
學位類別:碩士
校院名稱:國立臺北科技大學
系所名稱:管理學院國際金融科技專班(IMFI)
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2020
畢業學年度:107
語文別:英文
論文頁數:88
外文關鍵詞:Food Delivery ApplicationsRestaurant-partnersTRIZRoot Conflict Analysis
相關次數:
  • 被引用被引用:0
  • 點閱點閱:44
  • 評分評分:系統版面圖檔系統版面圖檔系統版面圖檔系統版面圖檔系統版面圖檔
  • 下載下載:2
  • 收藏至我的研究室書目清單書目收藏:0
Restaurants are apparently being forced to transform their traditional management in a new era of Food Ordering and Delivery Service Mobile Applications. The research has shown the relatively significant numbers of all new registers and business termination contradiction in Thai’s restaurant industry, and one of that representations of survival rates are influenced by these latest on-demand Applications. This study aims to identify the challenges that play an important role in applying these applications in the restaurant management, along with suggest solutions to improve their management strategy.

Based on a review of the literature, in-depth interviews and MaxQDA Program were conducted to select their most relevant issues problems. The results were narrow down to their root causes and implemented their contradictions following the modified TRIZ theory on Business and Management. The analysis of the responses demonstrated that restaurant-partners are concerning on 5 mutual partnering difficulties: low productivity, limited budget, extra work requirement, loss of customer data and uncertainty risks. The possible solutions and strategies on each challenge were indicated in accordance with the lists of relevant modified TRIZ inventive principles. It is recommended that restaurant-partners use this theory as a guide to continuously improve their management. Application service providers can enlarge and conduct further research on these feedback from customers as another tool to advance their products and services.

ABSTRACT………………...………………………………………………………………….i
Acknowledgements...………………………………………………………………………….ii
Table of Contents…....………………………………………………………………………...iii
List of Tables…………………………………………………………………………………..v
List of Figures…………………………………………………………………………….…...vi
Chapter 1 Introduction………………………………………..…………………….………….1
1.1 Research Background (1-1)………...…………………………………………...…1
1.2 Research Statement (1-2)……………………………………………………..……3
1.3 Research Objectives (1-3)...………………………………………………..………4
1.4 Definition of Small and Medium-Sized Restaurants (1-4)…….………………...…5
1.5 Limitations of the Study (1-5)..…………………………………….....…………... 5
Chapter 2 Literature Review…………………………………………………………..……….7
2.1 Overview of Thailand’s Restaurant Industry (2-1)………………………...……….7
2.2 Traditional and On-Demand Food Ordering and Delivery Industry (2-2)…….…...8
2.2.1 Order-focused food delivery services (2-2-1)……………….……..…….9
2.2.2 Logistics-focused food delivery services (2-2-2)…………...……………9
2.2.3 Full-stack food delivery service (2-2-3)…………………......……….....10
2.3 Food Ordering and Delivery Mobile Apps’ Business Model (2-3)…………......…10
2.4 Relationship Among Three Players on the Platform (2-4)..……….................……12
2.5 Factors Affecting Restaurant Management (2-5)…………............................……14
2.6 TRIZ Methodology on Business and Management (2-6)….............................…..16
Chapter 3 Methodology…………………………………………………………..…………..19
3.1 Introduction (3-1)…...……………………………………………………...……..19
3.2 Research Design (3-2)...………………………………………………………......19
3.3 Research Flow (3-3)…...……………………………………………………….....20
3.4 Data collection (3-4)...…………………………………………………………....23
3.5 Identification of Key Research Variables (3-5)…..……………………………....24
3.6 Interview Guidelines (3-6)……………………………….………………..……...25
3.7 TRIZ Theory (3-7)………………………………………...…………….………..27
3.8 Root Conflict Analysis (3-8)…………………………………………………..….29
Chapter 4 Research Analysis…………………………………………………..……………..31
4.1 Introduction (4-1)…...…………………………………….……………………....31
4.2 Interview Results (4-2)…...……………………….……………...…………….....31
4.3 MaxQDA Analysis (4-3)..……………...………….……………...………………40
4.3.1 Findings (4-3-1)...………………………………………..……….……..41
4.4 TRIZ Analysis Results (4-4)……………………………………….…………..…52
4.5 TRIZ Inventive Principles Application (4-5)…………………………….……….65
4.6 Solution Strategies Generation (4-6)…………………………………….……...66
Chapter 5 Conclusions, Contributions and Suggestions……….……………...………………72
5.1 Introduction (5-1)…...………………………………...……………………….….72
5.2 An Overview of the Research Study (5-2)………...…………………………....…72
5.3 Highlighted Suggestions/ Recommendations (5-3)...…...………………...………73
5.3.1 Improve Working Systems/ Order Taking Processes (5-3-1)…...…....…73
5.3.2 Analyze Food Ordering and Delivery App Partners Monthly or
Quarterly (5-3-2)………………………...……………………………...74
5.3.3 Impress Customers with Food Packaging/ Decorations and
Photos (5-3-3)…………………………………………………………..75
5.4 Conclusion and Future Work (5-4)..………...………………………...………..…76
References.…...……………………..…………………………………………….………..….78
Appendix 1 Interview’s Introduction……………………………………………….……….86
Appendix 2 Interview Guideline Questions…………….……………………..………………87

1.C. Chou. ‘Lazy Economy’ takes off on Taobao. 18 January 2019. [Online] Available from: https://www.alizila.com/lazy-economy-takes-off-on-taobao/ [Accessed 25 November 2019].
2.N. Resnick. The On-Demand Economy: What It Is and How It's Changing. 14 April 2017. [Online] Available from: https://www.business.com/articles/adapting-to-on-demand-economy/ [Accessed 25 November 2019].
3.Euromonitor International. 100% Home Delivery/Takeaway in Thailand. 2018. [Online] Available from: https://www.euromonitor.com/100-home-delivery-takeaway-in-thailand/report [Accessed 25 November 2019].
4.Kasikorn Research Center. Food Delivery Application ดันธุรกิจ Food Delivery โตต่อเนื่อง. 7 June 2019. [Online] Available from: https://kasikornresearch.com/th/analysis/k-social-media/Pages/20190607_00.aspx [Accessed 25 November 2019].
5.S. Zhang, K. Pauwels & C. Peng. The Impact of Adding Online-to-Offline Service Platform Channels on Firms' Offline and Total Sales and Profits. Interactive Marketing, 2019, 47, p. 115-128. [Online] Available from: https://www.sciencedirect.com/science/article/pii/S1094996819300532 [Accessed 25 November 2019].
6.T. Kelsey. Pronto Marketing. 10 Tips to make your company’s reputation even more positive. 2 August 2019. [Online] Available from: https://www.prontomarketing.com/blog/10-tips-to-make-your-companys-reputation-even-more-positive/ [Accessed 25 November 2019].
7.Department of Business Development. Registered Company Information in Thailand. 24 January 2019. [Online] Available from: https://www.dbd.go.th/news_view.php?nid=469413854 [Accessed 25 November 2019].
8.S. T. Yu. Key Determinants for Thai SME’s Success: A Study of Thai Food Enterprises in Bangkok Metropolitan District, Master’s Thesis, The Graduate of School of Bangkok University, Bangkok, 2016, p. 14. [Online] Available from: http://dspace.bu.ac.th/bitstream/123456789/2374/1/shengtao.yu.pdf [Accessed 25 November 2019].
9.Bank of Thailand. Thai SMEs. online illustrator, 1800 x 2204 px. 2019. [Online] Available from: https://www.bot.or.th/Thai/ConsumerInfo/List_InfoImage/SMEs.jpg [Accessed 25 November 2019].
10.S. Bridge & K. O’Neill. Understanding Enterprise: Entrepreneurship and Small Business, 4th ed. China: Palgrave Macmillan, 2012, p.177. [Online] Available from Google ebook: https://books.google.com.tw/books?id=4B4dBQAAQBAJ&pg=PA177&lpg=PA177&dq=Simon+Bridge+sme+only+serve+local+customer&source=bl&ots=lvp7xtJ8oS&sig=ACfU3U1thRPoe8d7xLnKi0eygJgClnZqQ&hl=en&sa=X&ved=2ahUKEwj76Y60w4TmAhWRyYsBHQ9zBNoQ6AEwDXoECAgQAQ#v=onepage&q=Simon%20Bridge%20sme%20only%20serve%20local%20customer&f=false [Accessed 25 November 2019].
11.K. Iverson. The Best Apps for Food Lovers in Thailand. 19 July 2017. [Online] Available from: https://theculturetrip.com/asia/thailand/articles/the-best-apps-for-food-lovers-in-thailand/ [Accessed 25 November 2019].
12.Marketing Oops. คนไทย Enjoy Eating 7 มื้อต่อวัน! “ค่าอาหาร” ค่าใช้จ่ายอันดับ 1 ของคนไทยทะลุ 1.8 ล้านล้านบาท. 19 August 2018. [Online] Available from: https://today.line.me/th/pc/article/คนไทย+Enjoy+Eating+7+มื้อต่อวัน+“ค่าอาหาร”+ค่าใช้จ่ายอันดับ+1+ของคนไทย+ทะลุ+1+8+ล้านล้านบาท-e277Zg [Accessed 25 November 2019].
13.P. Sayamanont. ส่องเทรนด์ธุรกิจร้านอาหาร...ยังน่าลงทุนอยู่หรือไม่?. 25 July 2019. [Online] Available from: https://www.scbeic.com/th/detail/product/6167 [Accessed 25 November 2019].SCB Economic Intelligence Center. Thai Food Business Trends. February 2016. [Online] Available from: https://www.scbeic.com/th/detail/file/product/5347/ecge8kyeqx/Industry%20landscape%20food%20services%20in%20Thailand.pdf [Accessed 25 November 2019].
14.L. Bandoim. How Ghost Restaurants Are Changing the Restaurant Business Model. 28 January 2019. [Online] Available from: https://www.forbes.com/sites/lanabandoim/2019/01/28/how-ghost-restaurants-are-changing-the-restaurant-business-model/#5bf18a5c41d7 [Accessed 25 November 2019].
15.L. Hasnan. Food delivery services in Southeast Asia. 10 June 2019. [Online] Available from: https://theaseanpost.com/article/food-delivery-services-southeast-asia [Accessed 25 November 2019].
16.J. Nagumo. Business Trends. 'Ghost restaurants' ride Asia's food delivery boom. 3 May 2019. [Online] Available from: https://asia.nikkei.com/Business/Business-trends/Ghost-restaurants-ride-Asia-s-food-delivery-boom [Accessed 25 November 2019].
17.L. W. Hong. Food Ordering System Using Mobile Phone, Bachelor’s report, Universiti Tunku Abdul Rahman, Negeri Perak, January 2016, p. 12-13. [Online] Available from: http://eprints.utar.edu.my/1943/1/IA-2016-1203135-1.pdf [Accessed 25 November 2019].
18.ConnectionCafe. Types of Food Delivery Industry Apps. 13 September 2018. [Online] Available from: https://www.connectioncafe.com/types-of-food-delivery-industry-apps/ [Accessed 25 November 2019].
19.A. Goyal. New & Insights. Three Types of On-Demand Delivery Platforms for Better Business Opportunities. 8 August 2019. [Online] Available from: https://www.octalsoftware.com/blog/3-food-delivery-business-opportunities-platforms [Accessed 25 November 2019].
20.C. Hirschberg, A. Rajko, T. Schumacher & M. Wrulich. The changing market for food delivery. November 2016. [Online] Available from: https://www.mckinsey.com/industries/technology-media-and-telecommunications/our-insights/the-changing-market-for-food-delivery [Accessed 25 November 2019].
21.D. Mattia. Hacks, Hints & Hotdogs: What You Need to Know About The Most Popular Food Delivery Apps. 23 March 2018. [Online] Available from: https://www.thezebra.com/insurance-news/5623/on-demand-food-delivery-services/ [Accessed 25 November 2019].
22.Y. Poluliakh. Three Types of On-Demand Food Delivery Platforms - Pros and Cons. 2019. [Online] Available from: https://yalantis.com/blog/three-types-of-on-demand-delivery-platforms-pros-and-cons/ [Accessed 25 November 2019].
23.UNL Solutions. On-demand Food Delivery Platforms, Types and Features. 2019. [Online] Available from: https://unl.solutions/blog/demand-food-delivery-platforms-types-and-features [Accessed 25 November 2019].
24.N. Lahoti. Hyperlocal On-demand Delivery Model Decoded: Its Disruptive Effects and Benefits. 25 October 2018. [Online] Available from: https://mobisoftinfotech.com/resources/blog/hyperlocal-on-demand-delivery-model-effects-and-benefits/ [Accessed 25 November 2019].
25.F. Alvi. Uber Eats Clone | Food at First Sight. 16 July 2019. [Online] Available from: https://blog.appscrip.com/uber-eats-clone-food-at-first-sight/ [Accessed 25 November 2019].
26.M. Patel. Online Food Order System for Restaurants, Master’s Thesis, Grand Valley State University, Michigan, December 2015, p.4. [Online] Available from: https://scholarworks.gvsu.edu/cgi/viewcontent.cgi?article=1222&context=cistechlib [Accessed 25 November 2019].
27.T. Mokgethi. Online Mobile Application for Food Ordering and Delivery. 2019, p.2. [Online] Available from: https://independent.academia.edu/TebbietMokgethi [Accessed 25 November 2019].
28.White Label Fox. Step by Step Workflow of Food Delivery App. 2019. [Online] Available from: https://whitelabelfox.com/online-food-ordering-app/ [Accessed 25 November 2019].
29.TrioAngle Technologies. How Zomato Clone Script Works?. 2019. [Online] Available from: https://www.trioangle.com/zomato-clone/ [Accessed 25 November 2019].
30.Japan External Trade Organization (JETRO). Operations Standards Manual (Restaurant Case), Los Angeles, p. 4-49, March 2015. [Online] Available from: https://www.jetro.go.jp/ext_images/en/reports/survey/pdf/2015_03_biz4.pdf [Accessed 25 November 2019].
31.eDynamicLearning. Restaurant Management. 2019. [Online] Available from: https://edynamiclearning.com/course/introduction-to-restaurant-management/ [Accessed 25 November 2019].
32.The BC Cook Articulation Committee. Working in the Food Service Industry. Employee’s Role. 2019. [Online] Available from: https://opentextbc.ca/workinginfoodserviceindustry/chapter/employees-role/ [Accessed 25 November 2019].
33.D. Eagle. Hospitality Innovation. 7 steps to great restaurant inventory management and tracking. 2019. [Online] Available from: https://www.kounta.com/blog/restaurant-inventory-management-tracking/ [Accessed 25 November 2019].
34.A. Szala. How to Calculate the Business Metrics that Matter for Your Restaurant. 26 July 2018. [Online] Available from: https://upserve.com/restaurant-insider/restaurant-finance-management-101-calculations-need-master/ [Accessed 25 November 2019].
35.D. Chadwick. 5 Tips for Handling Restaurant Data. October 2017. [Online] Available from: https://www.fsrmagazine.com/expert-takes/5-tips-handling-restaurant-data [Accessed 25 November 2019].
36.The BC Cook Articulation Committee. Basic Kitchen and Food Service Management. Standard Purchase Specifications. 2019. [Online] Available from: https://opentextbc.ca/basickitchenandfoodservicemanagement/chapter/standard-purchase-specifications/ [Accessed 25 November 2019].
37.The BC Cook Articulation Committee. Food Safety, Sanitation, and Personal Hygiene. Workplace Sanitation. 2019. [Online] Available from: https://opentextbc.ca/foodsafety/chapter/workplace-sanitation/ [Accessed 25 November 2019].
38.B. Rucker & P. Coronel. 12 dos and don’ts when scaling up food production. 2019. [Online] Available from: https://www.crbusa.com/insights/12-dos-and-donts-when-scaling-up-food-production/ [Accessed 25 November 2019].
39.R. Gilmore. Simple guidance for you on how to manage restaurant staff. 25 July 2018. [Online] Available from: https://www.shopkeep.com/blog/how-to-manage-restaurant-staff#step-1 [Accessed 25 November 2019].
40.D. Blake. Top staff management tips for restaurants. 2019. [Online] Available from: https://hubworks.com/blog/top-staff-management-tips-for-restaurants.html [Accessed 25 November 2019].
41.Gustazos. 8 Restaurant Digital Marketing Strategies That Reach Customers and Drive Sales. 14 December 2018. [Online] Available from: https://gustazoshq.com/en/8-restaurant-digital-marketing-strategies-that-reach-customers-and-drive-sales/ [Accessed 25 November 2019].
42.SmartBridge. Restaurant Marketing: The Customer is Always Mobile. 2019. [Online] Available from: https://smartbridge.com/restaurant-operations-the-customer/ [Accessed 25 November 2019].
43.Paperap. Environmental Analysis of New Restaurant Paper. Restaurant Industry Analysis. 2019. [Online] Available from: https://paperap.com/paper-on-environmental-analysis-of-new-restaurant/ [Accessed 25 November 2019].
44.H. V. G. Navas, A. M.B.R. Tenera, V. A. Cruz Machado. Integrating TRIZ in Project Management Processes: An ARIZ Contribution. Procedia Engineering, 2015, 131, p. 224-231. [Online] Available from: https://www.sciencedirect.com/science/article/pii/S1877705815042654#! [Accessed 25 November 2019].
45.V. Souchkov. Breakthrough Thinking with TRIZ for Business and Management: An Overview. 1 April 2007. [Online] Available from: https://www.researchgate.net/publication/228377110_Breakthrough_Thinking_with_TRIZ_for_Business_and_Management_An_Overview [Accessed 25 November 2019].
46.T. Jeeradist, N. Thawesaengskulthai & T. Sangsuwan. Using TRIZ to enhance passengers' perceptions of an airline's image through service quality and safety. Air Transport Management, 2016, 53, p. 131- 139. [Online] Available from: https://www.sciencedirect.com/science/article/abs/pii/S0969699716000223 [Accessed 25 November 2019].
47.Y. H. Wang, C. H. Lee & A. J. C. Trappey. Service design blueprint approach incorporating TRIZ and service QFD for a meal ordering system: A case study. Computers & Industrial Engineering, 2017, 107, p. 388-400. [Online] Available from: https://www.sciencedirect.com/science/article/abs/pii/S0360835217300323#! [Accessed 25 November 2019].
48.Kinetik solutions. TRIZ Cards for Service Innovation. 2019. [Online] Available from: https://www.kinetik.uk.com/products/triz-innovation-game/ [Accessed 25 November 2019].
49.D. L. Mann. Conflict Elimination Reference Section. Hands-On Systematic Innovation for Business & Management. 2nd ed. UK: Lazarus Press, 2007, p. 207-289.
50.O. Farias. The logistic innovation on approach and the theory of problem solving. The TRIZ Journal. 13 January 2006. [Online] Available from: https://triz-journal.com/logistic-innovation-approach-theory-inventive-problem-solving/ [Accessed 25 November 2019].
51.M. Wang, D. Zhang & L. Zhang. Introduction of TRIZ Theory for the Conflict-solving in the Building Energy and Environment Management System Innovation. Procedia Engineering, 2015, 121, p. 2232-2239. [Online] Available from: https://www.sciencedirect.com/science/article/pii/S1877705815030295#! [Accessed 25 November 2019].
52.N. Vlassis. Effects of new logistics services on restaurants’ business model and strategy, Master’s thesis, University of Jyväskylä School of Business and Economics, Jyväskylä, Finland, 2006, p.7-9. [Online] Available from: https://pdfs.semanticscholar.org/087c/f570290574851b1e8729f19f85a79bf5b67b.pdf?_ga=2.213133271.214332812.1574666537-433691133.1569128981 [Accessed 25 November 2019].
53.A. M. Huberman et al. Qualitative Data Analysis: A Methods Sourcebook, Arizona State University, 3rd ed. London, UK: SAGE, 2004, p. 89-93.
54.J. Creswell. Qualitative inquiry and research design: Choosing among five approaches, Los Angeles, CA: SAGE, 2013.
55.G. Altshuller. The innovation algorithm: TRIZ, systematic innovation, and technical creativity, Technical Innovation Centre, Worcester, Massachusetts, 2000.
56.J. Hipple. What is TRIZ and How can it be used in Problem Solving or Brainstorming?. 20 October 2013. [Online] Available from: https://innovationmanagement.se/imtool-articles/what-is-triz-and-how-can-it-be-used-in-problem-solving-or-brainstorming/ [Accessed 25 November 2019].
57.Mind Tools. TRIZ: A Powerful Methodology for Creative Problem Solving. 2019. [Online] Available from: https://www.mindtools.com/pages/article/newCT_92.htm [Accessed 25 November 2019].
58.D. Probert, I. M. Ilevbare & R. Phaal. A review of TRIZ, and its benefits and challenges in practice. Elsevier Technovation., 2013, 33(2-3), pp. 30-37. [Online] Available from: https://product.design.umn.edu/courses/pdes2701/documents/5701papers/06refinement/ilevbare13.pdf [Accessed 25 November 2019].
59.Y. T. Park & J. Y. Kim. Systematic Clustering of Business Problems. 2011. [Online] Available from: http://www.metodolog.ru/triz-journal/archives/2008/12/03/ [Accessed 25 November 2019].
60.V. Souchkov. Defining Contradictions in TRIZ: Introductory Tutorial. ICG. 2009. [Online] Available from: http://www.xtriz.com/Training/TRIZ_DefineContradiction_Tutorial.pdf [Accessed 25 November 2019].
61.V. Souchkov. RCA+ to Solve Business Problems. 5 February 2007. [Online] Available from: https://triz-journal.com/application-of-rca-to-solve-business-problems/ [Accessed 14 December 2019].
62.Mind Tools. Root Cause Analysis: Tracing a Problem to Its Origins. 2019. [Online] Available from: https://www.mindtools.com/pages/article/newTMC_80.htm [Accessed 24 June 2020].
63.MAXQDA. All-in-one Qualitative & Mixed Methods Data Analysis Tool. VERBI Software, GmbH, Berlin, Germany, 2017. [Online] Available from: https://www.maxqda.com/ [Accessed 9 April 2020].
64.MAXQDA. MAXDictio Reference Manaual: Word Frequency Analysis, Visual Text Exploration and Dictionary Based Content Analysis with MAXQDA. VERBI Software, GmbH, Berlin, Germany, 2017. [Online] Available from: https://www.maxqda.com/download/manuals/MAX12_MAXDictio_en.pdf [Accessed 9 April 2020].

QRCODE
 
 
 
 
 
                                                                                                                                                                                                                                                                                                                                                                                                               
第一頁 上一頁 下一頁 最後一頁 top
無相關論文
 
無相關期刊
 
無相關點閱論文
 
系統版面圖檔 系統版面圖檔