臺灣博碩士論文加值系統

Social media is a very important for business marketing in the modern times. Buyers have convenience to access the Internet rather than before and Internet is become most powerful marketing tool to get the mass market. In a couple year social media becoming very important marketing tool and it has influenced the way everyone connected with each other. Through year social media completely has transformed the way of communication and interaction between people. This thesis is analyzing the development and impact of social media in business field and how companies are taking advantage of social media to improve themselves. I also imply the hypothesis of growing social media capability and prospective for marketing. My whole research is entirely built on secondary data as well as quantitative and qualitative analysis. The purpose is to find main components that will strongly prove the theory of relentless need for social media in business marketing. In the first part of the thesis I focus on social media growth. After that I move to the aspect of social media potential as a marketing tool. Last but not least, I explain matter of social media usage by businesses as a significant and effective marketing medium. These mentioned above elements will be supported by this theory. The main purpose of my thesis is investigating the various influences of social media, its impact on business and all the activities connected with it. The thesis also proves that social media can be used as a marketing tool and how efficient marketing can be done using it.

Abstract i
Acknowledgement ii
Table of Content iii
List of Figures v
List of Tables vi
Chapter 1 Introduction 1
1.1 Research Background 1
1.2 Problem Identification 2
1.3 Research Purpose 2
1.4 Research Structure 3
Chapter 2 Literature Review 4
2.1 Definition of Social Media 4
2.1.1 History of Social Media 4
2.2 The Growth of Social Media 7
2.2.1 Advantages of Social Media 10
2.2.2 Disadvantages of Social media 11
2.3 Social Media equal to Marketing Tool 13
2.3.1 Traditional Marketing and Social Media Marketing 13
2.3.2 How Business Determine the Potential of Social Media 15
2.3.3 Social Media as a Key for Business and Entrepreneurs 17
2.4 Customer Relationship Management with Social Media 18
Chapter 3 Research Methodology 20
3.1 Research Setting 20
3.2 Sampling Technique 21
3.4 Question Design 21
Chapter 4 Result 24
4.1 Survey Response 24
4.2 Open Question 31
4.3 Regression 32
Chapter 5 Conclusion 36
5.1 Conclusion 36
5.2 Suggestion 37
5.3 Research Limitation 37
Reference 39
Appendixes 43

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