跳到主要內容

臺灣博碩士論文加值系統

(44.200.171.156) 您好!臺灣時間:2023/03/27 10:02
字體大小: 字級放大   字級縮小   預設字形  
回查詢結果 :::

詳目顯示

: 
twitterline
研究生:郭安澤
研究生(外文):KUO, ANDREW ED
論文名稱:社交網路服務導入社區型社會企業創業聚會服務藍圖之研究 - 以竹山光點小聚為例
論文名稱(外文):A Study of Service Blueprint on Social Network Service for Community-Based Social Enterprise Meetup
指導教授:張文山張文山引用關係
指導教授(外文):CHANG,WEN-SHAN
口試委員:張文山盧麗淑吳佩芬
口試委員(外文):CHANG,WEN-SHANWU,PEI-FENLU,LI-SHU
口試日期:2019-03-20
學位類別:碩士
校院名稱:國立雲林科技大學
系所名稱:數位媒體設計系
學門:設計學門
學類:綜合設計學類
論文種類:學術論文
論文出版年:2019
畢業學年度:107
語文別:中文
論文頁數:125
中文關鍵詞:創業聚會社區型社會企業社會資本社交網路服務服務設計
外文關鍵詞:Startup MeetupCommunity-Based Social EnterpriseSocial CapitalSocial Network ServiceService Design
Facebook:https://www.facebook.com/kuoguy
相關次數:
  • 被引用被引用:4
  • 點閱點閱:462
  • 評分評分:
  • 下載下載:157
  • 收藏至我的研究室書目清單書目收藏:0
近年來,因全球經濟的變遷,使得城鄉差距的發展懸殊,偏鄉的社區因而衍生了許多在地問題,如人口高齡化、隔代教養等等。所幸,近年來因社會企業意識抬頭,以及創業風氣的興起,使越來越多人紛紛返鄉創立解決地方問題之「社區型社會企業」。然而社區型社會企業的創立及發展與地方社會資本有著緊密的關係,而本研究認為創業聚會活動有助於地方社會資本及社會企業的發展,在科技普遍的現今,亦能透過科技如社交網路服務來提升聚會服務效益,促進在地發展。

本研究透過服務設計之4D雙鑽石方法論,進行鄉鎮創業聚會探討與研究。本研究選用台灣現有的鄉鎮社區創業聚會之實務例子「竹山「光點小聚」」,做為場域研究對象,並依照服務設計之方法與工具如「人物誌」與「顧客旅程地圖」,釐清利害關係人在小聚服務中的需求及服務缺口、發想科技導入方案,並將社交網路服務等科技導入於服務缺口,透過「服務藍圖」的形式展現新型態的鄉鎮創業聚會所應用的科技及功能。期望透過本研究,能推演出科技導入創業聚會促進地方發展的重要性,提供後續相關研究參考。

本研究的結果指出,「光點小聚」已經是一個成熟的創業聚會典範,有明確的服務流程及目標。而該個案的創業聚會對於地方青創家的發展以及地方社會資本是相當有幫助的,在地也因為「光點小聚」凝聚了青創家社群,透過與利害關係人進行「深度訪談法」與「參與式設計」,本研究歸納整理了「光點小聚」服務中之兩項關鍵服務缺口及相關次要服務缺口,並提出導入「活動交流平台」、「即時簽到系統」、「線上直播/聊天室」、「活動知識庫」等四項社交網路服務功能於新型「光點小聚」服務之中。期許透過服務藍圖的繪製,未來相關服務提供者能參考並改善創業聚會的活動品質,促進活動對於地社區型社會企業的發展,提升地方社會資本,形成在地友善的根經濟循環。

In recent years, due to the shift in global economic. The gap between Urban and rural has been widen more than ever before. Many problems such as population aging, as well as Intergenerational education has becoming common in many rural areas. Luckily due to the rising trend of social entrepreneurship, more and more people were willing to head back to its hometown to start community-based social enterprise to address some of the social issues. However the development of such community enterprise is heavily linked to local social capital. Therefore this research purpose that by studying startup meetup in rural communities, one could understand how meetup impact the development of the enterprise, as well as utilizing service design to understand how service could be improve via utilizing the technologies of common social network service.

This Study utilize service design’s double diamond method as research methodology. By studying Zhu-Shan Spotlight Meetup, researcher could observe from actual community meetup, and understood how the meetup service impact local social capital as well as benefit the development of community enterprise. Meanwhile, by taking service design approach, researcher could gather first hand data from service provider as well as participating entrepreneurs. To understood the need and want from the users, as well as addressing service pain points in meetup. Finally, the researcher incorporate several social network service technologies to form an innovative service blueprint for future service provider to refer on.

The research result is shown as followed. Zhu-Shan Spotlight Meetup is a stable service that has stand operation procedure. Researcher conclude that Zhu-shan Spotlight Meetup is indeed an impactful service towards community enterprise and the gathering of local social capital. By actually conducted in-depth interview as well as hosted co-design workshop with stakeholders and experts, researcher was able to discover the critical pain points and major service gaps in such meetup process. By conduct literature review as well as consulting experts, researcher was able to come up with 4 social network service solutions able to integrate into the meetup process to improve the service. The final result is shown in modified service blueprint with different social network service function integrated and labeled in different service process. By conducting this research, researcher hope to raise awareness of community startup meetup as well as serve as a future sample for related research.

摘要 i
ABSTRACT ii
誌謝 iv
目錄 vi
表目錄 ix
圖目錄 x
一、 緒論 1
1.1 研究背景 1
1.2 研究動機與目的 4
1.3 研究架構 6
1.4 研究範圍 7
1.5 名詞解釋 8
二、 文獻探討 9
2.1 社區發展與社區型社會企業 9
2.1.1 社區發展 9
2.1.2 社會企業 12
2.1.3 社區型社會企業 14
2.2 社會資本 18
2.2.1 社會資本的定義 18
2.2.2 社會資本要素 20
2.2.3 社會資本與社區型社會企業的關係 23
2.3 聚會與創業聚會 25
2.3.1 聚會內涵與效益 25
2.3.2 創業聚會 26
2.4 社交網路服務 28
2.4.1 社交網路服務現況 28
2.4.2 社交網路於社區之應用 29
2.4.3 社交網路於台灣鄉鎮發展 31
2.5 服務設計 32
2.5.1 服務設計方法論 32
2.5.2 服務藍圖 34
2.5.3 社區服務設計 35
2.6 文獻小節 36
三、 研究設計 39
3.1 研究流程與方法 39
3.1.1 探索階段Discover 42
3.1.2 定義階段Define 46
3.1.3 發展階段Develop 47
3.1.4 服務推出階段Deliver 50
3.2 研究場域介紹 51
四、 研究發現 53
4.1 探究階段發現 53
4.1.1 服務流程分析 53
4.1.2 社會資本與服務效益分析 54
4.1.3 小節 57
4.2 定義階段研究發現 58
4.2.1 人物誌製作 58
4.2.2 顧客旅程地圖繪製 62
4.3 服務發展階段 64
4.3.1 關鍵服務缺口類別訂定 64
4.3.2 關鍵服務缺口訂定 68
4.3.3 小節 72
4.4 服務推出階段 73
4.4.1 現有服務藍圖建置 73
4.4.2 社交網路服務設計方針 83
4.4.3 新型小聚服務藍圖建置 87
4.4.4 小節 94
五、 研究結論與建議 95
5.1 研究結論 95
5.2 研究建議 97
5.2.1 設計應用建議 97
5.2.2 後續研究建議 98
5.3 研究貢獻 99
參考文獻 101
中文文獻 101
外文文獻 104
附錄 109
附錄一 竹山社區型企業青創家訪綱 109
附錄二 「光點小聚」籌辦人訪綱 111

王中天(2003)。社會資本(Social Capital)概念、源起、及近況。問題與研究,42(5),139-163。
王仕圖(2007)。社區型非營利組織資源動員與整合:以社區發展協會為例。台灣社會福利學刊,5(2),103-137。
丘昌泰、周錦宏(2007)。臺灣客家非營利組織的產業化與地方社會經濟的發展:以苗栗縣兩個社區組織為例。臺北市:智勝。
江大樹(2004)。公法學政治理論─吳庚大法官榮退論文集。臺北市:元造。
行政院(2002)。挑戰 2008:國家發展重點計畫。2019年3月10日,取自:http://web.nchu.edu.tw/pweb/users/wtsay/lesson/11680.pdf
行政院(2005),臺灣健康社區六星計畫推動方案,2019年3月10日,取自:https://www.sfaa.gov.tw/SFAA/Pages/ashx/File.ashx?FilePath=~/File/Attach/1406/File_1886.pdf
行政院文化建設委員會(1994)。社區總體營造。2019年3月10日,取自:http://nrch.culture.tw/twpedia.aspx?id=3972
何舒軒、宋同正(2014)。綜論服務設計學術研究發展,設計學報,19(2),45-65。
李永展(2012)。永續國土、區域治理、社區營造:理論與實踐。臺北市:詹式書局。
李郁怡(2013)。台灣社會企業三大趨勢,哈佛商業評論全球繁體中文版,2019年3月10日,取自:https://www.seinsights.asia/story/257/794/1350
官有垣(2007)。社會企業組織在台灣地區的發展,中國非營利評論,1,146-181。
官有垣、王仕圖(2013)。台灣的社會企業:特質、發展趨勢與效應,人文社會科學研究,7(1),102-126。
官有垣、杜承嶸(2008)。台灣南部民間社會組織的自主、創導、與對社會的影響:社團法人與財團法人之比較,社區發展,122,6-28。
官有垣、杜承嶸(2011)。台灣非營利部門自1950年代迄今的發展特質、轉型與挑戰,社區發展,133,65-80。
官有垣、邱連枝(2005 年5 月)。兩個客家非營利組織社區文化產業的現況與影響之探討-以苗栗縣南庄鄉愛鄉協進會及公館黃金小鎮協進會為案例,2005 年全國客家學術研討會,桃園。
林吉郎(2008)。公益創投與社會企業:價值創造途徑的分析,多元開發就業方案-民間團體發展成為社會企業論述精選集,93-119。
林怡君(2008)。社會企業在台灣的發展與限制-以多元就業開發方案經濟型計畫為例,就業安全半年刊,7,63-67。
林家緯(2011)。台灣社區型社會企業的緣起與發展:兼論社會資本對社區型社會企業的影響。國立中正大學,嘉義市。
林俊宏(2006)。以顧客價值層級模式為基礎建構顧客價值管理架構-以國道客運業為例。國立交通大學,新竹市。
教育部(2015),104年偏鄉數位關懷推動計畫,2019年3月10日,取自:https://itaiwan.moe.gov.tw/plan_info.php?id=17
曾旭正(2007)。臺灣的社區營造,臺北縣:遠足文化。
黃世輝(1996)。從地方文化的再生看台灣社區總體營造的發展與課題,留日學人學術論文專輯,(8),103-114。
黃永光(2006)。社會資本在社區產業的意義─以松鶴社區推動九二一地震災後重建為例。逢甲大學,臺中市。
黃源協、莊俐昕、劉素珍(2011)。社區社會資本的促成、阻礙因素及其發展策略:社區領導者觀點之分析。行政暨政策學報,52,87-130。
黃源協、劉素珍(2009)。社會資本對台灣社區發展之政策意涵。行政暨政策學報,48,155-192。
黃源協、劉素珍、莊俐昕、林信廷(2010)。社區社會資本與社區發展關聯性之研究,公共行政學報,34,29-75。
蔡宏進(1994),台灣實施鄉村社區更新的社會經濟情勢基礎研究,台灣土地金融季刊,31(4),17-57。
諸葛正(2011)。鹿港傳統工藝產業的過去,現在與未來。藝術與文化論衡,2,17-28。
鄭和(2008)。鄉村型社區營造之網絡治理策略—南投縣國姓鄉梅林社區個案研究。暨南大學,南投縣。
謝家種(2004)。都市型態里鄰社區化之研究: 以高雄市清豐(里)社區為例。中山大學,高雄縣。
謝祿宜(2004)。社會產業與社區發展─布農基金會的個案分析。台灣福利學會年會,台中,台灣。

Alter, K. (2007). Social enterprise typology. Virtue Ventures LLC, 12, 1-124.
Amin, A., & Cohendet, P. (2004). Regions in the knowledge based economy. Industry and Innovation.
Bitner, M. J., Ostrom, A. L., & Morgan, F. N. (2008). Service blueprinting: a practical technique for service innovation. California management review, 50(3), 66-94.
Boschee, J. (2001). Eight basic principles for nonprofit entrepreneurs. Nonprofit World, 19(4), 15-18.
Boschee, J., & McClurg, J. (2003). Toward a better understanding of social entrepreneurship: Some important distinctions.
Bosma, N., Schutjens, V., & Volker, B. (2016). Local social entrepreneurship and social capital. Handbook on Social Capital and Regional Development: Concepts, Methods, and Impacts, Edward Elgar Publishing, Cheltenham, 55-81.
Bourdieu, P. (1986). The forms of capital. Cultural theory: An anthology, 1, 81-93.
Bowen, G. L., Martin, J. A., Mancini, J. A., & Nelson, J. P. (2000). Community capacity: Antecedents and consequences. Journal of Community Practice, 8(2), 1-21.
Casson, M., & Giusta, M. D. (2007). Entrepreneurship and social capital: Analysing the impact of social networks on entrepreneurial activity from a rational action perspective. International small business journal, 25(3), 220-244.
Castells, M. (2000). Toward a sociology of the network society. Contemporary sociology, 29(5), 693-698.
Clark, D., Southern, R., & Beer, J. (2007). Rural governance, community empowerment and the new institutionalism: A case study of the Isle of Wight. Journal of Rural Studies, 23(2), 254-266.
Coleman, J. S. (1988). Social Capital in the Creation of Human Capital. The American Journal of Sociology, 94, 95-120.
Davis, S., & Ebbe, K. (1993, September). Traditional knowledge and sustainable development. Symposium conducted at Environmentally Sustainable Development Proceedings, Washington, U.S.
Dees, J. G., & Elias, J. (1998). The Challenges of Combining Social and Commercial Enterprise. Business ethics quarterly, 8(01), 165-178.
Edgett, S. (1994). The traits of successful new service development. Journal of Services Marketing, 8(3), 40-49.
Estrin, S., Mickiewicz, T., & Stephan, U. (2013). Entrepreneurship, social capital, and institutions: Social and commercial entrepreneurship across nations. Entrepreneurship theory and practice, 37(3), 479-504.
Eversole, R., Barraket, J., & Luke, B. (2013). Social enterprises in rural community development. Community Development Journal, 49(2), 245-261.
Farmer, J., & Nimegeer, A. (2014). Community participation to design rural primary healthcare services. BMC health services research, 14(1), 130.
Farmer, J., Steinerowski, A., & Jack, S. (2008). Starting social enterprises in remote and rural Scotland: best or worst of circumstances? International Journal of Entrepreneurship and Small Business, 6(3), 450-464.
Gasparre, A., & Bernardoni, A. (2015). Social sharing: a new paradigm for social enterprise?
Halabi, A., Courant, M., & Zimmermann, B. (2013). Designing Social Media using Social Media: Lessons from a Syrian Community. In CHI 2013 workshop on Designing Social Media for Change.
Halpern, D. (2005). Social Capital. Oxford, U.K.: Polity Press.
Hanifan, L. J. (1916). Annals of the American Academy of Political and Social Science. Annals of the American Academy of Political and Social Science, 67, 130-138.
Harvey, T. R., Bearley, W., & Corkrum, S. M. (1997). The practical decision maker: A handbook for decision making and problem solving in organizations. Technomic.
Haug, C. (2013). Organizing Spaces: Meeting Arenas as a Social Movement Infrastructure between Organization, Network, and Institution. Organization Studies, 34(5-6), 705–732.
Haugh, H. (2007). Community–Led Social Venture Creation. Entrepreneurship theory and practice, 31(2), 161-182.
Hsiao, S. L., & Yang, H. L. (2010). A service experience engineering (SEE) method for developing new services. International Journal of Management, 27(3), 437.
Jarzabkowski, P., & Seidl, D. (2008). The role of meetings in the social practice of strategy. Organization Studies, 29(11), 1391–1426.
Kay, A., J. Pearce & M. Evans (2004). The Contribution of Social Capital in the Social Economy to Local Economic Development in Western Europe. Middlesex: Institute of Social Science Research, School of Social Science. Middlesex University.
Kerlin, J. A. (2006). Social enterprise in the United States and Europe: Understanding and learning from the differences. Voluntas: International Journal of Voluntary and Nonprofit Organizations, 17(3), 246.
King, O., & Mager, B. (2009). Methods and processes of service design. Touchpoint, The Journal of Service Design, 1(1), 20-29.
Kuo, A., Chang, W.-S., & Chen, Y.-T. (2016, February). A Study of Introducing Service Blue Print into Designing Smart Signs for Ecotourism Experience – A Case Study of Fairy Pitta Tourist Experience in Huben Area. International Symposium on Social Sciences and Management (ISSSM 2016), Fukuoka, Japan.
Kurki, M. (2017). Social movement meetings as organized collective spaces: a hybrid of network, institution and partial organization – case Ethereum Helsinki Meetup.
Lang, C., Ferguson, M., & Harrison, B. (2016). Rural Social Enterprise and Community Ecosystem Development: Policy Leverage Points.
Livework (2012). SERVICE DESIGN Engage customers and connect the organisation, Retrieved November 6, 2015 from http://liveworkstudio.com/themes/service-design/
Lynn Shostack, G. (1982). How to design a service. European Journal of Marketing, 16(1), 49-63.
Mager, B. (2009). Service design as an emerging field. Designing services with innovative methods, 1, 27-43.
Matthews, P. (2016). Social media, community development and social capital. Community Development Journal, 51(3), 419-435.
McCarthy, J. D., & Wolfson, M. (1996). Resource mobilization by local social movement organizations: Agency, strategy, and organization in the movement against drinking and driving. American Sociological Review, 1070-1088.
Miller, P., & Bound, K. (2011). The startup factories. Retrieved from https://www.bioin.or.kr/InnoDS/data/upload/policy/1310018323687.PDF.
Mishler, E. G. (1986). The analysis of interview-narratives. New York, NY: Praeger.
Nissan, E., Castaño, M. S., & Carrasco, I. (2012). Drivers of non-profit activity: a cross-country analysis. Small Business Economics, 38(3), 303-320.
OECD (1998). Social enterprises. Paris, France: OECD.
OECD (2003). The non-profit sector in a changing economy. Paris, France: OECD.
Onyx, J., & Bullen, P. (2000). Measuring social capital in five communities. The journal of applied behavioral science, 36(1), 23-42.
Open signal. (2016). 3G and 4G LTE Cell Coverage Map. Retrieved April 27, 2017, from https://opensignal.com/
O'reilly, T. (2007). What is Web 2.0: Design patterns and business models for the next generation of software. Communications & strategies, 1, 17.
Pasek, J., More, E., & Romer, D. (2009). Realizing the social Internet? Online social networking meets offline civic engagement. Journal of Information Technology & Politics, 6(3-4), 197-215.
Pelchat, M. C. (2005, November). Social entrepreneurship in Taiwan: Possibilities and challenges for empowerment. In 4th ISTR Asia and Pacific Conference, Bangalore, India.Peredo & Chrisman (2006).
Peredo, A. M., & Chrisman, J. J. (2006). Toward a theory of community-based enterprise. Academy of management Review, 31(2), 309-328.
Putnam, R, D. (1995). Tuning In, Tuning Out: The Strange Disappearance of Social Capital in America. Political Science and Politics, 28(4), 664-683.
Putnam, R, D. (2000). Bowling alone: The Collapse and Revival of American Community. New York, U.S.: Simon and Schuster.
Ricken, S., Barkhuus, L., & Jones, Q. (2017, June). Going online to meet offline: Organizational practices of social activities through meetup. In Proceedings of the 8th International Conference on Communities and Technologies. ACM.
Rogelberg, S. G., Scott, C., & Kello, J. (2007). The science and fiction of meetings. MIT Sloan management review, 48(2), 18-21.
Scott, C. W., Shanock, L. R., & Rogelberg, S. G. (2012). Meetings at work: Advancing the theory and practice of meetings. Small Group Research, 43(2), 127-129.
Shostack, G. L. (1987). Service positioning through structural change. Journal of marketing, 51(1), 34-43.
Sonnentag, S. (2001). Work, recovery activities, and individual well-being: A diary study. Journal of occupational health psychology, 6(3), 196.
Steen, M., Manschot, M., & De Koning, N. (2011). Benefits of co-design in service design projects. International Journal of Design, 5(2).
Steinerowski, A. A., & Steinerowska-Streb, I. (2012). Can social enterprise contribute to creating sustainable rural communities? Using the lens of structuration theory to analyse the emergence of rural social enterprise. Local Economy, 27(2), 167-182.
Stickdorn, M., Schneider, J., Andrews, K., & Lawrence, A. (2011). This is service design thinking: Basics, tools, cases (Vol. 1). Hoboken, NJ: Wiley.
Turban, E., King, D., Lee, J. K., Liang, T. P., & Turban, D. C. (2015). Electronic commerce: A managerial and social networks perspective. New York, U.S.: Springer.
van Stam, G. (2013). Information and Knowledge Transfer in the rural community of Macha, Zambia. The Journal of Community Informatics, 9(1).
Vaughn, D. (2015). MeetUp and Social Capital: Building Community in the Digital Age. Retrieved March 10, 2019, from: https://digitalcommons.du.edu/etd/672/
Wang, S. T., Kuan, Y. Y., & Chan, K. T. (2014). The resource mobilization of community-based social enterprises in Taiwan. The Hong Kong Journal of Social Work, 48(01n02), 3-27.
Webopedia(2017) Social Networking Site, Retrieved March 10, 2019, from https://www.webopedia.com/TERM/S/social_networking_site.html
Williams, A., Barnett, S., Harte, D., & Townend, J. (2014). The state of hyperlocal community news in the UK: Findings from a survey of practitioners. UK Hyperlocal Community News.
Woolcock, M. (1998). Social capital and economic development: Toward a theoretical synthesis and policy framework. Theory and Society, 27,151-208.
Yang, Y. F., Ho, S. S., & Sung, T. J. (2016, May). Co-Creating Value: Customer Engagement Through Virtual and Physical Channels. In Service Design Geographies. Proceedings of the ServDes. 2016 Conference. Linköping University Electronic Press.
Young, D. R. (2001). Organizational identity in nonprofit organizations: Strategic and structural implications. Nonprofit management and leadership, 12(2), 139-157.
Yu, E., & Sangiorgi, D. (2014). Service design as an approach to new service development: reflections and futures studies. Paper presented at the ServDes. 2014. Fourth Service Design and Innovation Conference" Service Futures".
Zeithaml, V. A., Bitner, M. J., & Dremler, D. (1996). Services Marketing, international edition. New York, NY and London: McGraw Hill.


QRCODE
 
 
 
 
 
                                                                                                                                                                                                                                                                                                                                                                                                               
第一頁 上一頁 下一頁 最後一頁 top
無相關期刊