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The main sales channel of a bank is a bank branch office. Faced with the competition from the private business, financial market evolution, and changes of consumer behaviors, the most direct and effective ways to improve the values and profitability of a bank branch office is to increase the branch office’s productivity.
This study uses the productivity from the Case Bank’s North Region 1 and 2 as the main subject. The study uses the internal business operations and development strategies to analyze and evaluate the performance of the Case Bank’s North Region 1 and 2. It helps the bank branch managers understand their individual branch performance and bottleneck, and provides as a reference to the Case Bank on its resource allocations and improvements.
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