臺灣博碩士論文加值系統

近年來，馬拉松賽事風潮盛行，雖然參賽的跑者越來越多，而馬拉松的特性就是不分性別、種族、年齡等等限制，是個人人都能參與的一種運動項目，但由於參賽時間長，因此跑者需要付出很多心力才能完賽。然而，馬拉松倘若沒有妥善的規劃及安排，將導致參賽者怨聲載道，促使報名人數降低，緊接著讓許多馬拉松賽事也由於人數的不足而無法如期舉辦。因此，有越來越多的馬拉松主辦單位會設法擴展規模，增加跑者參與人數。
本研究透過文獻探討及專家訪談，將馬拉松跑者意願評估分成四個構面及十四項準則。運用專家問卷的方式，透過訪談統整意見，再透過決策實驗室分析法找出關鍵因素，餅建立評估模型以提升馬拉松跑者參與意願的優先順序，研究結果發現四個構面中，構面的主要影響源是組織，在四個構面中，分別為服務、風景、訓練及度假為主要影響源的準則，因此研究結果對於提升馬拉松跑者參與意願都具有理論和實務上的意義。

In recent years, marathon events have become popular. Despite an increasing number of runner participants and that marathon is a sporting event for all to participate, not limited to gender, race, and age, due to the lengthy competition time, it takes a great deal of effort for runners to complete it. Without proper marathon planning and arrangements, there will be cries of discontent from runners, resulting in a decrease in the number of people signing up for an event and many marathon events will fail to be held as scheduled due to an insufficient number of participants. Therefore, more and more marathon organizers try to expand the scale to increase the number of participating runners.
Through literature review and expert interviews, the marathon runner participation intent assessment was divided into four dimensions and 14 criteria in this study. Through an expert interview questionnaire and the compilation of opinions from the interviews, and the Decision Making Trial and Evaluation Laboratory, DEMATEL, the key factors were found. An assessment model was established to enhance the priority order of marathon runner participation intents. The research results show that among the four dimensions, the main impact source was organization; among the criteria in the four dimensions, service, scenery, training and vacation were the criteria of the main impact source. The research results possess theoretical and practical significance as far as the enhancement of marathon runner participation intention is concerned.

目 錄
摘 要 i
ABSTRACT ii
誌 謝 iii
目 錄 iv
圖 目 錄 vi
表 目 錄 vii
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 4
第三節 研究流程 4
第二章 文獻探討 5
第一節 馬拉松跑者參與意願相關文獻 5
第二節 馬拉松跑者參與意願理論架構 6
第三節 指標評估架構彙整 19
第三章 研究方法 20
第一節 DEMATEL的簡介 20
第二節 DEMATEL分析步驟 22
第三節 研究對象 24
第四節 研究工具 24
第五節 研究步驟 24
第四章 實證分析 26
第一節 前測問卷與正式指標架構之建立 26
第二節 正式問卷訪談 28
第三節 資料蒐集 29
第四節 研究結果 31
第五節 討論 37
第五章 結論與建議 40
第一節 結論 40
第二節 建議 41
參考文獻 43
一、英文部分 43
二、中文部分 49
三、網站部分 49
附錄 56
附錄一、前測研究問卷 56
附錄二、問卷填寫說明及正式問卷 58

 
圖 目 錄
圖1-3-1 研究流程 4
圖4-4-1 四大構面因果圖 32
圖4-4-2 組織（D1）準則因果圖 33
圖4-4-3 環境（D2）準則因果圖 34
圖4-4-4 身心狀態（D3）準則因果圖 36
圖4-4-5 社交（D4）準則因果圖 37

 
表 目 錄
表2-3-1 馬拉松跑者參與意願評估準則之內容 19
表4-1-1 馬拉松跑者參賽意義指標重要度之檢核表 27
表4-1-2 前測專家名單 28
表4-2-1 構面及準則定義說明 29
表4-3-1 正式施測專家名單 30
表4-4-1 構面的平均直接關係矩陣A與正規化影響關係矩陣X 31
表4-4-2 構面的總影響關係矩陣T與影響程度 31
表4-4-3 準則的平均直接關係矩陣A與正規化影響關係矩陣X 32
表4-4-4 準則的總影響關係矩陣T與影響程度 32
表4-4-5 準則的平均直接關係矩陣A與正規化影響關係矩陣X 33
表4-4-6 準則的總影響關係矩陣T與影響程度 34
表4-4-7 準則的平均直接關係矩陣A與正規化影響關係矩陣X 35
表4-4-8 準則的總影響關係矩陣T與影響程度 35
表4-4-9 準則的平均直接關係矩陣A與正規化影響關係矩陣X 36
表4-4-10準則的總影響關係矩陣T與影響程度 36

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