臺灣博碩士論文加值系統

本研究欲了解國小高年級學生對於手機的使用意圖與黏著度之間的關係，修正整合性科技接受模型(UTAUT)，將知覺樂趣、家庭管教的變項加入模型中。
透過問卷調查法蒐集資料，回收321份有效問卷，經SPSS 22.0進行處理分析後，研究發現知覺樂趣可做為績效期望與付出期望的前置變項，而行為意圖會正向影響黏著度，但家庭管教並無干擾行為意圖和黏著度的關係。主要研究結果如下：
1. 知覺樂趣會正向影響績效期望。
2. 知覺樂趣會正向影響付出期望。
3. 績效期望會正向影響行為意圖。
4. 付出期望會正向影響行為意圖。
5. 社會影響會正向影響行為意圖。
6. 行為意圖會正向影響黏著度。
7. 促進條件會正向影響黏著度。
8. 家庭管教無干擾行為意圖和黏著度的關係。
最後，根據研究結果，提供實務上的建議，供未來相關研究參考。

關鍵字：知覺樂趣、修正的整合性科技接受模型、家庭管教、黏著度

The purpose of this study is to explore the association among behavioral intention and stickiness. In addition, the survey objects of this study were senior graders from the elementary school. This study was carried out on the base of the Modified UTAUT model, with the inclusion of two variables : Perceived enjoyment and Parenting.
A questionnaire descriptive survey design was adopted to collect the data. Through the analysis of 321 samples by the use of statistical software SPSS22.0, the research results reveals that perceived enjoyment can be used as the antecedence variable of performance expectancy and effort expectancy, and behavioral intention was discovered to be positively associated with stickiness; however, the hypothesis of the moderator is not fully supported, concluding findings as follows:
1. Perceived enjoyment has a positive effect on performance expectancy.
2. Perceived enjoyment has a positive effect on effort expectancy.
3. Performance expectancy has a positive effect on behavioral intention.
4. Effort expectancy has a positive effect on behavioral intention.
5. Social influence has a positive effect on behavioral intention.
6. Behavioral intention has a positive effect on stickiness.
7. Facilitating conditions has a positive effect on stickiness.
8. Parenting will not moderate the effect of behavioral intention on stickiness.
Based on the results of valid samples, summarize the conclusions and provide practical suggestions for future relevant research.

Keywords : Perceived enjoyment, Modified UTAUT model, Parenting, Stickiness

封面內頁
簽名頁
中文摘要 iii
英文摘要 iv
誌謝 vi
目錄 vii
圖目錄 ix
表目錄 x
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 3
第三節 研究流程 4
第二章 文獻探討 5
第一節 知覺樂趣 5
第二節 整合性科技接受模型的相關理論 6
第三節 黏著度 8
第四節 家庭管教 10
第三章 研究方法 13
第一節 研究架構 13
第二節 研究假設 14
第三節 操作性定義與測量 16
第四節 研究設計與施測對象 20
第五節 資料分析方法與工具 21
第四章 資料分析與研究結果 24
第一節 預試問卷分析 24
第二節 正式問卷分析 35
第三節 假設結果檢定彙整 41
第五章 討論與建議 42
第一節 結論 42
第二節 管理意涵和實務建議 43
參考文獻 45
附錄研究問卷 56

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