一、中文部分
王玉佩（2007）。大高雄地區大學生之生活型態與對韓國偶像劇消費行爲之研究，正修學報，20，131-153。
王思芸（2010）。價值觀、我族中心主義與來源國效果對品牌態度與品牌強度之影響：以品牌生命週期與文化差異為調節，銘傳大學國際企業學系碩士班碩士論文。王淑美、陳惠閔（2015）。微電影對旅遊意願之影響途徑:以微電影[再一次心跳]為例，傳播與發展學報，32，81-99。
吳師豪、王亭尹（2017）。韓劇喜愛程度對韓國產品願付溢價和旅遊意圖之關係，多國籍企業管理評論，11（1），59-84。
李怡瑩（2014）。喜歡韓綜，討厭韓國？台灣的韓國綜藝節目閱聽人矛盾情結研究，中正大學傳播學系電訊傳播研究所學位論文。
李青松、陳聖林、車成緯（2010）。青年旅遊之媒體行銷對旅遊意象、活動吸引力與旅遊意願的影響-以馬祖地區為例，休閒事業研究，8（3），25-43。
岩淵功一（1998）。日本文化在台灣:全球本土化與現代性的芳香，當代，125，14-39。
林秉硯、陳堯鈴、陳沛悌（2016）。影視旅遊者對韓國目的地意象與旅遊動機之研究，休閒事業研究，14（4），18-37。
金寶玲（2013）。暈輪效果模式暨彙總建構模式與消費者購買意願關係之研究—兼論母國導向主義與憎惡情感之調節效果，臺北大學企業管理學系學位論文。
周儀平（2016）。大學生對韓劇的戲劇元素之觀感，南臺科技大學應用英語系碩士論文。洪盈蘭（2010）。消費者我族主義、消費者參與與購買意願關係之研究－以國際航空客運業為例，大葉大學管理學院碩士在職專班碩士論文。洪峻豪（2011）。來源國形象、消費者我族主義與仇視對產品評價與購買意願影響之研究:以兩岸大學生比較分析。國立嘉義大學行銷與運籌研究所碩士論文。約翰.菲斯克（John Fiske）（2005）。電視文化。商務印書館。
張淑青（2009）。目的地意象、滿意度與行為意圖的關係:目的地意象的區隔效果。
張琳禎、謝目堂（2015）。文化全球化下韓流的未來發展之研究， 韓國學研究論文集，4，191-208。
張雅惠（2017）。女性自助旅行者旅遊動機與重遊意願之研究－以韓國旅遊為例。
陳沛悌、林秉硯、陳甫鼎（2018）。赴韓旅客對韓國熟悉度、目的地意象與影視旅游動機之研究，營銷評論，15（4）。
陳依秀（2004）。打造電視觀眾：台灣韓劇市場興起之歷程分析，淡江大學大眾傳播碩士論文。陳怡如、莊鎧溫 （2015）。大學生對旅遊目的地意象、旅遊意願之影響以香港迪士尼旅遊微電影[幸福的原點]為例，休閒運動健康評論，6（1），68-84。
游惠雯（2012）。韓劇收視行為與購買韓國商品意願關係之研究—以我族主義為干擾變項，大葉大學管理學院碩士在職專班碩士論文。楊淑閔（2013）。運動國族主義中的性別再現─以楊淑君事件及曾敬翔事件中的反韓情緒為例，國立政治大學廣播電視學研究所碩士論文。葉泉宏（2010）。韓國入境觀光發展的回顧與展望，韓國學報，21，345-355。
劉宗諭（2009）。偶像劇收視價值:階層模式與類型，朝陽科技大學企業管理系學位論文。
黎鳴（2015）。娛樂與煽情:韓劇戲劇理論技巧解析。北京:中國傳媒大學出版社。
謝宜珊（2014）。探討消費者我族主義對台灣消費者的態度與購買意願之影響-以日韓產品為例，國立政治大學商管專業學院碩士學位學程碩士論文。羅欣婷（2007）。觀光地點置入韓劇的行銷效果研究，成功大學企業管理學系學位論文。
林鴻欣（2016）。來源國形象與部落格信任對國外旅遊意願之影響－旅遊方式之調節效果，亞洲大學經營管理學系碩士論文。王雅慧（2014）。韓國發展文化產業軟實力之研究－以韓流現象為例，南華大學國際暨大陸事務學系亞太研究碩士班碩士論文。李家齊（2017）。由韓劇看韓國國家形象建立—以台灣韓劇迷為例，南華大學國際事務與企業學系公共政策研究碩士班碩士論文。魏玓（2016）。[請回答 2016][臺灣韓迷]最新問卷調查。共誌， 12，8-12。
二、英文部分
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Bilkey, W. J., & Nes, E.（1982）. Country-of-origin effects on product evaluations. Journal of international business studies, 13（1）, 89-100.
Boulding, K. E.（1956）The image: Knowledge in life and society , AnnArbor, MI: University of Michigan Press, 47,3-18.
Busby, G., & Klug, J.（2001）. Movie-induced tourism: The challenge of measurement and other issues. Journal of vacation marketing, 7（4）, 316-332.
Chao, P.（1993）Partitioning country of origin effects: consumer evaluations of a hybrid product. Journal of international business studies, 24（2）, 291-306.
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Cordell, V. V.（1992）. Effects of consumer preferences for foreign sourced products. Journal of international business studies, 23（2）, 251-269.
Chin, W. L., & Liu, Y.（2018）. The Film-Induced Tourism Development in Brunei: Perspectives and Potentiality. Borneo Research Journal, 12, 36-56.
Curtin, R., Presser, S., & Singer, E.（2000）. The effects of response rate changes on the index of consumer sentiment. Public opinion quarterly, 64（4）, 413-428.
Dadgostar, B., & Isotalo, R. M.（1992）. Factors affecting time spent by near-home tourists in city destinations. Journal of travel research, 31（2）, 34-39.
Dator, J. & Seo, Y.（2004）. Korea as the Wave of a Future: The Emerging Dream Society of Icons and Aesthetic Experience. Journal of Futures Studies, 9（1）,31-44.
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Kim, S. S., Agrusa, J., Lee, H., & Chon, K.（2007）. Effects of Korean television dramas on the flow of Japanese tourists. Tourism Management, 28（5）, 1340-1353.
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Kim, S., & Wang, H.（2012）. From television to the film set: Korean drama Daejanggeum drives Chinese, Taiwanese, Japanese and Thai audiences to screen-tourism. International Communication Gazette, 74（5）, 423-442.
Kim, SS, Robinson, M. and Long, P.（2006）. Understanding the production of mass media and potential visitor spending: the methodology agenda.
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三、網路部分
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TCS台灣傳播調查資料庫85期http://crctaiwan.nctu.edu.tw/epaper/%E7%AC%AC85%E6%9C%9F20190517.htm
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https://zh.wikipedia.org/wiki/%E9%9F%93%E6%B5%81
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