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研究生:劉承安
研究生(外文):LIU, CHENG-AN
論文名稱:一帶一路政策下品牌價值與公司治理對經營績效之影響
論文名稱(外文):The Impact of Brand Value and Corporate Governance on Firm Performance under the One Belt One Road Initiative
指導教授:王漢民王漢民引用關係
指導教授(外文):WANG,HAN-MIN
口試委員:施念恕高惠松
口試委員(外文):SHIH,NIEN-SUKAO,HUI-SUNG
口試日期:2020-06-04
學位類別:碩士
校院名稱:逢甲大學
系所名稱:會計學系
學門:商業及管理學門
學類:會計學類
論文種類:學術論文
論文出版年:2020
畢業學年度:108
語文別:中文
論文頁數:46
中文關鍵詞:一帶一路政策品牌價值公司治理
外文關鍵詞:Belt and Road Initiativebrand valuecorporate governance
相關次數:
  • 被引用被引用:0
  • 點閱點閱:228
  • 評分評分:
  • 下載下載:0
  • 收藏至我的研究室書目清單書目收藏:0
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究問題與目的 3
第三節 研究貢獻 4
第四節 論文架構 5
第二章 文獻探討與假說發展 7
第一節 一帶一路 7
第二節 品牌價值 10
第三節 公司治理 14
第三章 研究方法 17
第一節 樣本選取與資料來源 17
第二節 變數定義與衡量 18
第三節 實證模型 22
第四章 實證結果 24
第一節 敘述性統計 24
第二節 相關係數分析 26
第三節 實證結果 28
第四節 額外測試 33
第五章 結論與建議 35
第一節 結論 35
第二節 研究限制 37
參考文獻 38
一、中文部分 38
二、英文部分 39

一、中文部分
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鄧興華、梁正、谷瑋 (2017)。在一帶一路建設中推進品牌國際化。開放導報,(6),21。

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