臺灣博碩士論文加值系統

2015年，聯合國發布永續發展目標(SDGs)，目的在於解決全球面臨的環境、經濟及社會議題，並期望政府、企業等各組織都能為此作貢獻。針對企業的部分，聯合國也發布SDGs Compass，以利企業將SDGs納入企業的策略中，並提升企業與利害關係人的溝通，同時也為企業帶來益處。本研究欲探討將SDGs作為其策略的企業在發生負面消息時，是否能因SDGs為企業帶來的社會資本，及其能協助企業與利害關係人有良好的溝通，而對企業產生保險效果。
本研究的實證結果顯示，企業實踐SDGs，可以協助企業與利害關係人及社會建立良好互惠關係，故能為企業帶來保險效果。另外，本研究亦發現在不同類型的負面消息樣本中，SDGs對企業的保險效果不同。例如：競爭型的負面消息，因其為企業追求與維護自身利益所發生的情況，與SDGs的內容及目的不同，故無法產生保險效果；除此之外，其他類型的負面消息，企業實踐SDGs，都能減緩負面消息對股價的衝擊，亦即SDGs有保險效果。

In 2015, the United Nations (UN) issued Sustainable Development Goals (SDGs), solving the world facing environmental, economic and social issues, and expecting governments, enterprises and other organizations to contribute to this. For enterprises, the UN also issued SDGs Compass, to help enterprises to incorporate SDGs into their strategies, improve the communication between enterprises and stakeholders, and bring benefits to the enterprises as well. This study aims to discuss, when the company has negative information, the company takes SDGs as its strategy, whether SDGs can bring insurance effect to the company. Because SDGs can bring social capital to the company and it can help the company and its stakeholders have a good communication.
The empirical results of this study showed that companies implementing SDGs can assist companies to establish good reciprocal relationships with stakeholders and the society as a whole, so they can bring insurance effects to companies. It also found that in different sample types of negative news, SDGs have different insurance effects on enterprises. For example: the competitive negative news, because it is what happens for companies to pursue and maintain their own benefits, is different from the content and purpose of SDGs, so it cannot produce insurance effects. Other than that, companies implementing SDGs can reduce the impact of negative news on stock prices, that is, the insurance effect can be produced by conducting the SDGs.

目錄
表次 vii
圖次 viii
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 3
第三節 研究流程 3
第二章 文獻探討 5
第一節 企業社會責任 5
第二節 股價報酬的影響因素 9
第三節 保險效果 12
第三章 研究設計 18
第一節 假說建立 18
第二節 模型設計 20
第三節 變數定義 21
第四節 樣本 24
第四章 實證研究 26
第一節 敘述性統計 26
第二節 相關係數表 27
第三節 實證結果 30
第四節 敏感性分析 35
第五章 研究結論與建議 39
第一節 研究結論 39
第二節 研究限制與建議 40
參考文獻 41
附錄1：聯合國發布的17項SDGs 47

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