一 、中文部分
1 人力銀行摩斯漢堡摩斯漢堡-維基百科。台北縣:東岱專業圖書有限公司,104。
2.中小企業經營策略,梁榮輝,經營環境與策略,春暉彩色製版有限公司。
3.女性消費心理面面觀,2002,國家出版社,行銷策略,周宇寬。
4.行銷策略,華泰出版社,行銷策略,2006,孫在國。
5.行銷學,雙葉書廊出版社,潘成滿,2006,黃國亮。
6.行銷管理概論,智勝出版社,行銷策略,2015,王靈。
7.行銷管理,前程文化出版社,創意行銷,2016,曾光華。
8.行銷管理概論,致勝出版社,關係行銷,2015,曾光華。
9.行銷企劃,前程文化出版社,行銷企劃,2018,曾光華。
10.行銷學原理,前程文化出版社,創意行銷策略,2016,曾光華。
11.行銷管理個案,前程文化出版社,擬定行銷策略,2015,曾光華。
12. 行銷研究,胡政源,新文京出版社,行銷策略研究,2015。
13.企業獲利進貨方案,2003,中國生產力中心出版社,李記糖,提升顧客滿意度。
14.李瓔(2013)。高雄市Talkig Bar 消費體驗與顧客滿意之研究。未出版碩士論文。國立高雄餐旅大學,高雄市。15.林逸宗(2016)。高雄市還舊主題餐廳顧客滿意度之研究。未出版博士論文,國立高雄餐旅大學,高雄市。
15.活化行銷,孫文旺,中國生產力中心出版社,2006。
17.消費行為,學富文化,2008,行銷觀念,中原大學翻譯。
18.郭德賓(1999)。服務業顧客滿意度平亮摩市之研究。未出版博士論文,國立中山大學,高雄市。
19.葉伊修(2010)。商業概論Ⅱ,2013 年 12 月 15 日,企業組織。未出版博士論文
20.顧客滿意經營的實踐,永川克彥,先鋒企管出版社,顧客接觸點之研究,cs研究小組。
21. 輕鬆搞定行銷危機,正展出版社,企業行銷決策,2006。
22.解析行銷管理,前程文化出版社,圖解與筆記,2017。
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二 、英文部分
1.Analyze marketing management, Qiancheng Culture Press, illustration and notes, 2017.
2.All aspects of female consumer psychology, 2002, National Press, Marketing Strategy, Zhou Yukuan.
3. Activate marketing, Sun Wenwang, China Productivity Center Press, 2006.
4. Business strategy for SMEs, Liang Ronghui, Business Environment and Strategy, Chunhui Color Plate Making Co., Ltd.
5.Cases of marketing management, Qiancheng Culture Publishing House, formulating marketing strategies, 2015, Zeng Guanghua.
5. Consumer behavior, learning rich culture, 2008, marketing concept, Chung Yuan University translation.
6. Easily manage the marketing crisis, Zhengzhan Publishing House, Enterprise Marketing Decision, 2006.
7. Enterprise profit purchase plan, 2003, China Productivity Center Press, Li Jitang, to improve customer satisfaction.
8. Guo Debin (1999). Research on customer satisfaction in service industry. Unpublished doctoral dissertation, National Sun Yat-sen University, Kaohsiung City.
9. Li Ying (2013). Talkig Bar Consumer Experience and Customer Satisfaction in Kaohsiung City. Unpublished master thesis. National Kaohsiung Hospitality University, Kaohsiung City.
10. Lin Yizong (2016). Research on Customer Satisfaction of Old Theme Restaurants in Kaohsiung City. Unpublished doctoral dissertation, National Kaohsiung University of Catering and Tourism, Kaohsiung City.
11. Introduction to Marketing Management, Zhisheng Publishing House, Marketing Strategy, 2015, Wang Ling.
12. Introduction to Marketing Management, Winning Press, Relationship Marketing, 2015, Zeng Guanghua.
13.葉Ixiu (2010). Introduction to Business II, December 15, 2013, Enterprise
Organization. Unpublished doctoral thesis
14. Principles of Marketing, Qiancheng Culture Press, Creative Marketing Strategy,
2016, Zeng Guanghua.
15. Practice of customer satisfaction management, Yongchuan Keyan, Pioneer Enterprise Management Press, customer contact point research, cs research group.
16. Marketing Strategy, Huatai Publishing House, Marketing Strategy, 2006, Sun
Zaiguo.
17. Marketing, Shuangye Bookstore Press, Pan Chengman, 2006, Huang Guoliang.
18. Marketing management, Qiancheng Culture Press, Creative Marketing, 2016, Zeng
Guanghua.
19. Marketing plan, Qiancheng Culture Publishing House, marketing plan, 2018, Zeng Guanghua.
20. Marketing Research, Hu Zhengyuan, Xinwenjing Publishing House, Marketing Strategy Research, 2015.
21. HR Bank Mos Burger Mos Burger-Wikipedia. Tai County: Dongdai Professional Books Co., Ltd., 104.