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研究生:蔡耀德
研究生(外文):Tsai, Alex
論文名稱:網路儲存裝置中東市場商業計畫
論文名稱(外文):Business plan for NAS in the middle east market
指導教授:吳文傑吳文傑引用關係
指導教授(外文):Wu, Jack
口試委員:鄭輝培連賢明
口試委員(外文):Cheng, TerryLien, Hsien-Ming
口試日期:2020-01-03
學位類別:碩士
校院名稱:國立政治大學
系所名稱:國際經營管理英語碩士學位學程(IMBA)
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2020
畢業學年度:108
語文別:英文
論文頁數:31
中文關鍵詞:網路儲存裝置中東市場
外文關鍵詞:NASMiddle east market
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In recent years, the storage industry has been growing due to the rise in photos/video quality and resolution. Data back-up is highly required for businesses ranging from SMBs to enterprise-level businesses. No business could accept lost or hacked data. On the other hand, HDD and cloud server cost has only gone up which means a lot of potential users are building their own cloud storage. As entry level to enterprise level user inquiries go up, the international NAS storage business rises as well,
Through a comprehensive business plan analysis, you will see what is the NAS industry and what applications it could offer to the data booming market. We will use Taiwanese NAS companies Qxxx and Sxxxxxx as a merge company NAS tech as an example to show how NAS tech goes to an emerging market in the Middle East and sets up a branch office. Building a completed channel and running marketing activities in Muslim market. It also includes a marketing strategy, a business operations plan, and a financial plan for starting up the business.
1. Executive Summary 1
2. General Company Description 2
3. Products and Services 4
4. Marketing Plan 9
5. Operational Plan 22
6. Management and Organization 26
7. Financial Plan 27
8. Reference 30
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TAITRA (1970). 中東市場行銷育成中心 [online] Available at: https://events.taiwantrade.com/3ebqw3 [Accessed Dec 14 2019].
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