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研究生:黃千豪
研究生(外文):Huang, Jerry
論文名稱:旅遊元件一站購足
論文名稱(外文):One Stop Shop for Travel needs
指導教授:吳文傑吳文傑引用關係
指導教授(外文):Wu, Jack
口試委員:鄭輝培顏廣杰
口試委員(外文):Cheng, TerryYen, Kuang-Chieh
口試日期:2020-07-15
學位類別:碩士
校院名稱:國立政治大學
系所名稱:國際經營管理英語碩士學位學程(IMBA)
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2020
畢業學年度:108
語文別:英文
論文頁數:40
中文關鍵詞:旅遊觀光局線上旅行社諮詢
外文關鍵詞:TravelingTourism Bureauonline travel agenciesconsultation
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Traveling and sharing around the world has become a lifestyle nowadays. Consumers look for information online for places to discover and relax. However, there is too much information and too many vendors online. We often see consumers book their travel products through foreign online travel agencies and have trouble with no one could help, plus there is a foreign transaction fee charged with their credit card. These online travel agencies are not governed by the Tourism Bureau of Taiwan, even the government can do nothing. In order to have peace of mind, consumers will have to do a lot of research and book travel products through different sites because there is no consultation available.

We, Cozy Travel, are here to help. We offer consultation and we are based in Taiwan. Before the trip, we are able to provide recommendations to consumers. For consumers who worry about fraud and transaction fees, we take both cash and credit card. There is also emergency assistance when there are natural disasters, we will find a way home for our customers to come home. Consumers only have to visit our website or contact us, and we will assist them to plan their trips. This is the shop for all their travel needs.
Table of Contents
1. Executive Summary 1
2. General Company Description 3
3. Products and Services 7
4. Marketing Plan 13
5. Operational Plan 21
6. Organization 33
7. Financial 35
8. References 39
Tourism Bureau, Republic of China (Taiwan). (2018). Taiwan's Outbound Tourism Market.


Shelley Shan / Staff reporter. (2019). Low-cost airlines boost visitor numbers by 16%.
https://www.taipeitimes.com/News/taiwan/archives/2019/08/22/2003720933

The Central News Agency. (2019). 2018台灣廉航旅客破千萬人次 6年成長10倍.
https://www.cna.com.tw/news/firstnews/201904040067.aspx

陳緒平. (2017). 自助旅遊的風潮 廉價航空的崛起.
https://www.eolembrain.com.tw/Latest_View.aspx?SelectID=452

Tourism Bureau, Republic of China (Taiwan). (2020). 中華民國108年觀光統計年報.
https://admin.taiwan.net.tw/Handlers/FileHandler.ashx?fid=b9822147-fd02-4dda-a283-281c0d2321eb&type=4&no=1

The Nielsen Company. (2015). GLOBAL TRUST IN ADVERTISING.
https://www.nielsen.com/eu/en/insights/report/2015/global-trust-in-advertising-2015/

Hinsch, A. (2017). How to Create a Partnership Marketing Plan that Drives Growth.
https://www.business2community.com/marketing/create-partnership-marketing-plan-drives-growth-01799916

Vado. (2019). The rise of experiential travel: How is the industry adapting?
https://medium.com/vadoapp/the-rise-of-experiential-travel-how-is-the-industry-adapting-6c625519fb07

Taylor, P. (2018). Big Data Mining Previews 2019's Hottest Vacation Trends and the Future of Online Travel.
https://www.forbes.com/sites/petertaylor/2018/12/02/big-data-mining-previews-2019s-hottest-vacation-trends-and-the-future-of-online-travel/amp/

McKinnon, M. (2019). The Most Effective vs the Most Difficult Digital Marketing Tactics.
https://canadiansinternet.com/effective-vs-difficult-digital-marketing-tactics/

5 Essential Strategies for Marketing to Generation Z. (2019). Retrieved from
https://www.wordstream.com/blog/ws/2019/08/21/marketing-to-generation-z

Tourism Bureau, Republic of China (Taiwan). (2019). “Annual Report on Tourism 2018 Taiwan, Republic of China.
https://admin.taiwan.net.tw/upload/contentFile/auser/b/annual_2018_htm/en/01_3_Domestic-Travel.html

雄獅旅行社 研究報告. (2019). Retrieved from
http://www.antaiinvestment.com/blog/2019/09/14/lion-travel/

TechOrange. (2020). ezTravel 攜手 Appier,使用 AI 平台精準推播旅遊資訊!Retrieved from
https://buzzorange.com/techorange/2020/01/21/appier-optimize-eztravel-service/

University of Minnesota Libraries Publishing. In Principles of Marketing. Retrieved from
https://open.lib.umn.edu/principlesmarketing/chapter/15-3-pricing-strategies/

JR Kyushu Seven Stars
https://www.cruisetrain-sevenstars.jp/

JR West Twilight Express Mizukaze
https://twilightexpress-mizukaze.jp

JR East Shiki-Shima
https://www.jreast.co.jp/shiki-shima/

Four Seasons World of Adventures
https://www.fourseasons.com/privatejet/

Lion Travel
https://www.liontravel.com/info/investors/financial-year-report.aspx
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