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After 2000 AD, Mainland China has moved from a world factory to a world market. after implementing reform and opening up measures in Mainland China, foreign businessmen (including Taiwanese businessmen) are rushing into Mainland China, many senior Taiwanese businessmen have established a foothold in the Pearl River Delta market. then gradually expand to Central China、North China.
Taiwanese businessmen set up factories because of their cheap labor. Some of the factories are manufacturing industries of relatively low-end industries. Later, many large Taiwanese technology and electronics industry manufacturers entered China.at the same time, the energy and capabilities of the financial service industry in Mainland China have also grown rapidly, with a large market for financial products and strong development.The research of this paper is to analyze the political environment, economic environment, geographical environment and regional environment of Mainland China. and discuss the matters that need to be paid attention to in terms of government regulations, including relevant industrial and commercial regulations, financial regulations, tax regulations, social insurance regulations, labor rights regulations, etc. at the same time, it also makes an industrial comparison between the mainland China and Taiwan industries.
This research uses the theory of strategic marketing analysis 4C architecture (2014) written by Jyh-Shen Chiou, to analyze various exchange relationships and conditions between sellers and various buyers, also refer to the joint work of Wu,Lei-Yu and Jyh-Shen Chiou to write "Sales and Customer Relationship Management" (2015 Xinlu Press) to study the case, and the seller ’s operational management competitiveness in the study case will be incorporated into a variety of operating models, cross-analysis and establishment Relationship with each other:
The research case company, from the seller ’s standpoint, faces various buyers and establishes various exchange relationships between the buyer and the buyer: Buyer contains Staff,customer,Upstream suppliers,Employee internal entrepreneurial unit,Outsourcing company,Shareholding companies,The same industry company,And different industry alliance companies.confirming the exchange relationship between the seller and various buyers, the strategic marketing 4C structure analysis is used Identify each type of relationship, various management competitiveness, and under different operating modes, corresponding to the strategic marketing 4C architecture analysis.
After analysis, you can find out the respective positions of buyers and sellers, their respective interests, the psychological factors they care about, the key to their respective interests, the decision-making process derived from them, and the reaction behaviors they will make. To find a solution acceptable to both parties, the goal is to seek the buyer's explicit unit benefit cost and implicit exchange cost to be reduced, and to establish mutual exclusive assets.
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