臺灣博碩士論文加值系統

抽象
皮膚增白產品可商購，並且易於用於美容目的，
使膚色變白。先前有關皮膚美白現象的研究
著重於美白產品中成分的有害健康危害。他們也
重點關注仍在影響全球社會的殖民種族方面。這項研究探索了
通過考察台灣女性的文化規範化，探討台灣社會女性的文化思維框架
台灣不同族裔的皮膚美白現象。專注於深度
嵌入式皮膚美白的過程是在現代台灣社會。
採用定性研究方法，對台灣精靈進行深度訪談
島上來自不同種族的婦女。使用全球化概念的理論
美帝國主義和文化帝國主義，並運用紮根的理論和主題分析
編碼並分解結果。訪談的分析結果表明，皮膚
美白現像一直存在，許多人根本不將其視為社會問題。
台灣。結果表明，大多數人不知道使用毒品所帶來的健康風險
這些美白產品。

ABSTRACT
Skin whitening products are commercially available and are easily used for cosmetic purposes to
get a lighter skin complexion. Previous research studies on skin whitening phenomenon primarily
focuses on the harmful health hazards of the ingredients in the skin whitening products. They also
focus on the colonial racial aspect that still impacts societies globally. This study explores the
cultural mind frame of women in Taiwanese society by examining the cultural normalization of
the skin-whitening phenomena across different ethnic groups in Taiwan. Focusing on how deeply
embedded the process of skin whitening is in modern Taiwanese society.
Employing a qualitative research method in the form of in-depth interviews on elven Taiwanese
women from the different ethnicity groups on the Island. Using the theories of globalizing notions
of beauty and cultural imperialism and employing the grounded theory and thematic analysis to
code and break down the findings. Results of the analysis of the interviews illustrated that the skin
whitening phenomenon is one that here to stay, as many just don’t view it as a social issue in
Taiwan. Results showed that most people were unaware of the health risk that comes with using
these whitening products.

1. INTRODUCTION 1
1.1 Research Background 1
1.2 The science of skin whitening 3
1.3 Research importance 7
1.4 Research motivation 8

2. LITERATURE REVIEW 9
2.1 Consumer body culture 9
2.2 Standard ideal of beauty 10
2.3 Historical ideas of beauty in East Asia 12
2.4 What whiteness means to Taiwanese women 13
2.5 Effects of media images on individual perception and identification 15
2.6 Japan, China, and Korea influences 18

3 METHODOLOGY 21
3.1 Research questions 21
3.2 Data collection 22
3.2.1 Grounded theory 22
3.2.2 Thematic analysis 23
3.3 Data collection and sampling 24
3.4 Cross- ethnic identity 24
3.4.1 Ethnic groups in Taiwan 25
3.4.2 Holko Han Chinese 27
3.4.3 Hakka Han Chinese 27
3.4.4 Mainland Chinese 28
3.4.5 Aboriginal Taiwanese 29
3.4.6 New immigrants 30
3.5 Sampling frame 30
3.5.1 Interview process and guidelines 33
3.5.2 Data analysis 33
3.5.3 Coding 34

4. Results 35
4.1 Colorism: The Hierarchical Nature of Skin Tone 35
4.2 Othering and ethnicity 39
4.3 Perception of whiteness in the Taiwanese society 43
4.4 White signifying cleanness 43
4.5 Contradicting Practice 44
4.6 Society influence 45
4.7 The role of cross-border cultural flows 49
4.8 Changing attitudes 51

5. CONCLUSION 53
5.1 Introduction 53
5.2 Meaning of whiteness and its association 55
5.3 Gender influences 56
5.4 Limitations 58
Reference 62

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