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研究生:黃鈴雅
研究生(外文):Ling-Ya Huang
論文名稱:車床工具機業者之產品策略-以A公司為例
論文名稱(外文):Product Strategies of Lathe Machine Manufacturers: The Case of Company A
指導教授:徐俊明徐俊明引用關係
口試委員:楊東曉張國雄
口試日期:2020-06-11
學位類別:碩士
校院名稱:國立中興大學
系所名稱:高階經理人碩士在職專班
學門:商業及管理學門
學類:其他商業及管理學類
論文種類:學術論文
論文出版年:2020
畢業學年度:108
語文別:英文
論文頁數:38
中文關鍵詞:工具機產品策略客製化核心競爭力
外文關鍵詞:Machine ToolProduct StrategyCustomizationCore Competence
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全球對工業產品的需求提高,連帶增加下游生產者 (如國防、汽車、鐘錶、金屬加工等) 對工具機的需求,所需的機器逐漸轉為中高端及客製化設備;台灣的工具機業者也因而追求高品質、高精密度,這種趨勢造成競爭激烈的環境,因此,工具機業者除了要突破技術,更要擬訂有效的公司與產品策略。本文在分析工具機產業的趨勢後,以個案方式分析台灣中小型工具機業者的核心競爭力,進而提出新策略,包括尋找新客戶、高附加價值、供應模組化設備等,本文以這些策略提出可行方案,可做為個別工具機業者的發展藍圖,有利於企業長期之成長。
Global demand for industrial products has increased over time causing downstream producers (such as national defenses, automobile manufacturers, watch makers, metal processors, etc.) to use machine tools. The machines have evolved to be high-end, and customized for manufacturers. The machine tool industry in Taiwan attempts to pursue high quality and high precision in their products. This trend creates an extremely competitive environment. To deal with this situation, machine tool manufacturers must formulate effective company and product strategies.
After analyzing the trends of the machine tool industry, this study evaluates the core competitiveness of a medium-sized machine tool manufacturer in Taiwan, and proposes new strategies for the company, including finding new customers, offering higher added value, and supplying modular equipment. Further, I propose feasible alternatives to accomplish these strategies, which can be used as a blueprint for the development of individual machine tool manufacturers, in order to grow in the long term.
摘要 i
Abstract ii
List of Figures iv
List of Tables v
Chapter 1 Introduction 1
1.1 Background Information and Motivation 1
1.2 Research Purpose 2
1.3 Research Framework 3
Chapter 2 Literature Reviews 4
2.1. Corporate Strategy 4
2.2. Development of the Lathe Industry 6
2.3. Customer Management 7
2.4. Product Integration and Enhancement 8
Chapter 3 Industrial Analysis and Research Methods 10
3.1 Industry Analysis 10
3.2 Applications of Machine Tools 15
3.3 Strategy Analysis Tool 16
3.4 Internal Improvement Method 19
Chapter 4 Case Analysis 21
4.1 Company Background 21
4.2. Current Strategies and Core Competence 23
4.3 New Product Strategies 29
Chapter 5 Conclusion 35
5.1 Summary 35
5.2 Suggestions 36
References 38
Barney, Jay B. and William S. Hesterly, 2008, Strategic management and competitive advantage, Pearson International Edition, New York.

Chandler, Alfred D., 1962, Strategy and Structure, Cambridge, Mass: MIT Press.

Chang, Pao-Cheng, Chien-Pin Wang, Benjamin J.C. Yuan, and Kai-Ting Chuang, 2002,

Forecast of development trends in Taiwan’s machinery industry, Technological Forecasting & Social Change 69, 781–802.

Johnson, Mark W., 2010, Seizing the white space: Business model innovation for growth and renewal, Harvard Business Press.

Kumar, Vineet, 2010, Customer relationship management, John Wiley & Sons, Ltd.

Landers, R.G. and Y. Koren, 2001, Reconfigurable machine tools, CIRP Annals 50, 269-274.

Lo, Alison K.C., John G. Lynch, Jr., and Richard Staelin, 2007, How to attract customers by giving them the short end of the stick, Journal of Marketing Research 44, 128-141.

Venkatesan Rajkumar and Vita Kumar, 2004, A customer lifetime value framework for customer selection and resource allocation strategy, Journal of Marketing 68 (4), 106-125.

Yamazaki, Taku, 2016, Development of a hybrid multi-tasking machine tool: Integration of additive manufacturing technology with CNC Machining, 18th CIRP Conference on Electro Physical and Chemical Machining (ISEM XVIII).
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