臺灣博碩士論文加值系統

全球對工業產品的需求提高，連帶增加下游生產者 (如國防、汽車、鐘錶、金屬加工等) 對工具機的需求，所需的機器逐漸轉為中高端及客製化設備；台灣的工具機業者也因而追求高品質、高精密度，這種趨勢造成競爭激烈的環境，因此，工具機業者除了要突破技術，更要擬訂有效的公司與產品策略。本文在分析工具機產業的趨勢後，以個案方式分析台灣中小型工具機業者的核心競爭力，進而提出新策略，包括尋找新客戶、高附加價值、供應模組化設備等，本文以這些策略提出可行方案，可做為個別工具機業者的發展藍圖，有利於企業長期之成長。

Global demand for industrial products has increased over time causing downstream producers (such as national defenses, automobile manufacturers, watch makers, metal processors, etc.) to use machine tools. The machines have evolved to be high-end, and customized for manufacturers. The machine tool industry in Taiwan attempts to pursue high quality and high precision in their products. This trend creates an extremely competitive environment. To deal with this situation, machine tool manufacturers must formulate effective company and product strategies.
After analyzing the trends of the machine tool industry, this study evaluates the core competitiveness of a medium-sized machine tool manufacturer in Taiwan, and proposes new strategies for the company, including finding new customers, offering higher added value, and supplying modular equipment. Further, I propose feasible alternatives to accomplish these strategies, which can be used as a blueprint for the development of individual machine tool manufacturers, in order to grow in the long term.

摘要 i
Abstract ii
List of Figures iv
List of Tables v
Chapter 1　Introduction 1
1.1 Background Information and Motivation 1
1.2 Research Purpose 2
1.3 Research Framework 3
Chapter 2　Literature Reviews 4
2.1. Corporate Strategy 4
2.2. Development of the Lathe Industry 6
2.3. Customer Management 7
2.4. Product Integration and Enhancement 8
Chapter 3　Industrial Analysis and Research Methods 10
3.1 Industry Analysis 10
3.2 Applications of Machine Tools 15
3.3 Strategy Analysis Tool 16
3.4 Internal Improvement Method 19
Chapter 4　Case Analysis 21
4.1 Company Background 21
4.2. Current Strategies and Core Competence 23
4.3 New Product Strategies 29
Chapter 5　Conclusion 35
5.1 Summary 35
5.2 Suggestions 36
References 38

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