臺灣博碩士論文加值系統

産品是企業經營成功與否的重中之重，也是企業的經營之本。企業對産品的推陳出新是滿足社會需求變更，跟上時代步伐不被淘汰的重要舉措之一。站在客戶的角度，隨著社會瞬息萬變的發展，生活水平的逐步提高，客戶對産品有了更高程度的要求。而站在企業的角度，在“一帶一路”倡議的背景環境下，對外合作的機會大大增加，這是衆多中小型企業難得的發展機會。企業如果想要在國家政策影響下，既要抓住客戶需求，同時也要達到企業內部的績效指標，以謀求發展，那麽新産品策略就顯得尤爲重要。
本研究將以福建省泉州市爲例，探討“一帶一路”倡議對于泉州市以設計爲主導的生産製造企業的影響。與此同時，研究者將運用網絡層級分析法（ANP）分析探討在“一帶一路”倡議影響下客戶需求與新産品開發績效的具體權重情况，幷運用FuzzyQFD分析基于客戶需求與新産品開發績效的新産品策略。最後將兩種新産品策略放入二維矩陣進行分析，幷提出新産品策略的改進方向。同時根據客戶需求進行新産品的設計。
本研究的目的在於調查“一帶一路”倡議對於泉州地區的設計爲主導的生産制造型企業的影響，幷分析優勢、劣勢、機會與挑戰。同時基於“一帶一路”倡議分析客戶需求、新産品開發績效以及新產品策略之間的關係，幷制定新産品開發的新産品策略。第三點則是將針對客戶需求，對新産品進行設計改進。正確的新產品策略能够有效的幫助新産品在市場上獲得成功，進而促進企業發展維持其競爭力。 本研究提出了一種混合式的新產品策略研究方法，望研究結果及研究過程可以提供給相關從業人員在進行策略研究時輔以參考借鑒之用。

Product is the most important factor for the success of an enterprise, and it is also the basis of its operation. It is one of the important measures for enterprises to introduce new products to meet the changing social needs and keep up with the pace of the times. From the customer's point of view, with the rapid development of society and the gradual improvement of living standards, customers have higher requirements for products. From the perspective of enterprises, under the background of the Belt and Road Initiative, chances of doing overseas business have been greatly increased. This is a rare development opportunity for many small and medium-sized enterprises. If an enterprise wants to grasp the needs of customers and achieve internal performance indicators under the influence of national policies, then product design strategy is particularly important.
This study will take Quanzhou City of Fujian Province as an example to explore the influence of the Belt and Road Initiative on manufacturing enterprises focusing on design in Quanzhou. At the same time, researchers will analyze the specific weight of customer demand and new product development performance under the influence of the Belt and Road Initiative by using the Analytic Hierarchy Process (ANP), and use FuzzyQFD to analyze product design strategies based on customer needs and new product development performance. Finally, two new product strategies are put into two-dimensional matrix for analysis, and the improvement direction of new product strategy is put forward to design new products according to customer needs.
There are purposes of this study. Firstly, it is to investigate the impact of the Belt and Road Initiative on manufacturing enterprises focusing on design in Quanzhou and to analyze the strengths and weaknesses, opportunities and challenges they have. Secondly, to formulate product design strategies for new product development by analyzing the relationship between customer needs, new product development performance and design strategy based on the Belt and Road Initiative. Lastly, it is to improve the design of new products according to the needs of customers. Appropriate design strategy can effectively help new products to succeed in the market, and then promote the development of enterprises to maintain their competitiveness. In this study, a hybrid design strategy research method is proposed. It is hoped that the research results and research process can provide relevant practitioners with reference in the design strategy research.

TABLE OF CONTENTS
摘要 i
SUMMARY ii
ACKNOWLEDGEMENTS iv
TABLE OF CONTENTS v
LIST OF TABLES x
LIST OF FIGURES xi
CHAPTER 1 INTRODUCTION 1
1.1 Research Background 2
1.1.1 Trends in the Development of National Strategies 2
1.1.2 Increase in Demand 2
1.1.3 Enterprise Development Trend 3
1.2 Research Motivation 3
1.3 Research Purpose and Contribution 4
1.4 Research Scope and Restriction 5
1.4.1 Research Region 5
1.4.2 Sample Restriction of Enterprise 5
1.5 Paper Outline 5
1.6 Summary 6
CHAPTER 2 Literature Review 8
2.1 The Belt and Road Strategy 8
2.1.1 Introduction of the Belt and Road Initiative 9
2.1.2 Participation of The Belt and Road 10
2.1.3 The Influence of the Belt and Road Initiative at the Present Stage 11
2.1.4 Summary 12
2.2 Introduction of Quanzhou City 12
2.2.1 Quanzhou and the 21st Century Maritime Silk Road 14
2.2.2 The Present Situation of Quanzhou Industry 15
2.2.3 Summary 15
2.3 New Product Development Performance 16
2.3.1 Indicators of New Product Development Performance of Enterprises 16
2.3.2 Summary 17
2.4 Customer Demand 17
2.4.1 Functional Perspective of Customer Demand 18
2.4.2 Psychological Perspective of Customer Needs 19
2.4.3 Method of Customer Demand Acquisition and Analysis 20
2.4.4 Summary 22
2.5 Product Design Strategy 22
2.5.1 Case Study of Computer and Electronic Product Design Strategy 22
2.5.2 Air Conditioning Design Strategy Case 23
2.5.3 A Case Study of Design Strategy for the elders’ scooters 23
2.5.4 Summary 24
2.6 SWOT Analysis 24
2.6.1 The relevant reviews about SWOT 25
2.6.2 Summary 27
2.7 Analytic Network Process 27
2.7.1 ANP’s Characteristics and advantages 28
2.7.2 ANP’s implementation steps 28
2.7.3 The ANP-relevant Literature 29
2.7.4 Summary 31
2.8 Quality Function Deployment 31
2.8.1 Four Stages of QFD 31
2.8.2 QFD quality house 33
2.8.3 The QFD-relevant Literature 34
2.8.4 Summary 36
2.9 Fuzzy Theory 36
2.9.1 Triangular fuzzy number 36
2.9.2 Defuzzication 37
2.9.3 The Research on FuzzyQFD 38
2.10 Two-dimensional Matrix 38
2.10.1 The Usage of the Two-dimensional Matrix 39
2.10.2 Implementation steps of two-dimensional matrix 40
2.10.3 Summary 41
CHAPTER 3 Research Framework and Procedures 42
3.1 Research Framework 42
3.2 Research Steps 43
3.2.1 The Influence of the Belt and Road Initiative 43
3.2.2 The market research based on the customers’ needs 44
3.2.3 The formulation of the new products’ performance and factor project. 44
3.2.4 The weight analysis based on the Belt and Road initiative of the new products’ performance and customers’ needs. 44
3.2.5 The new product strategy analysis based on the customers’ needs 45
3.2.6 Weight Analysis of New Product Strategy Based on New Product Performance 46
3.2.7 Procedures to Produce New Product Strategy 46
3.3 Case Background 47
3.3.1 Enterprise Development Cycle 47
3.3.2 Case study background 47
CHAPTER 4 New Product Strategy 49
4.1 Item analysis and determination of various factors 49
4.1.1 Focus Groups 49
4.1.2 The Influence of the Belt and Road Initiative 50
4.1.3 Customer Demand 52
4.1.4 New Product Performance Factor Items 53
4.1.5 New Product Strategy Items 54
4.1.6 Summary 56
4.2 ANP Research and Analysis 56
4.2.1 The Interaction Theory Model of the Belt and Road Initiative, New Product Performance and Customer demand 57
4.2.2 The Establishment of the ANP Model 59
4.2.3 Paired Comparison Matrix 62
4.2.4 Super Matrix 63
4.2.5 The Weight Value of Each Factor Item 68
4.2.6 Summary 70
4.3 QFD Study and Analysis 70
4.3.1 Fuzzy Language Variables 70
4.3.2 The Fuzzy Relationship Matrix of New Product Performance and New Product Strategy 71
4.3.3 The Fuzzy Relationship Matrix of Customer Demand and New Product Strategy 73
4.3.4 Fuzzy Calculation 75
4.3.5 New Product Strategy Weight Values 75
4.3.6 Summary 78
4.4 The Form of Two-Dimensional Matrix Strategy 78
4.4.1 Analytic Dimensions 78
4.4.2 Standard Value Establishment 79
4.4.3 C＆C- Dual Product Strategy Matrix 79
4.4.4 General Situation of the Vertical Axis 80
4.4.5 General Situation of the Horizontal Axis 80
4.4.6 Stable Strategy Items 81
4.4.7 Implicit Internal Strategy Items 81
4.4.8 Dominant External Strategy Item 81
4.4.9 Enhanced Strategy Item 82
4.4.10 Summary 82
CHAPTER 5 Case Study of New Product Design and Development 83
5.1 Weight Results of Customer Demand 83
5.2 Appearance Similarity 83
5.3 Floatability 86
5.4 Biotic Action 88
5.5 Product Life 91
5.6 Biotic Sound 93
5.7 Summary 93
CHAPTER 6 Research Results and Analysis 94
6.1 New Product Strategy Research Results and Analysis 94
6.2 Result and Analysis of New Product Design 96
6.2.1 Duck Model Products 97
6.2.2 Electric Products 99
CHAPTER 7 Conclusions and Suggestions 101
7.1 Research Conclusions 101
7.2 Research Contribution 102
7.3 Suggestions and Expectations 104
中文參考文獻 106
REFERENCES 108
Appendix A Pairwise Comparison Matrices 119

中文參考文獻
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