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研究生:黃冠睿
研究生(外文):Kuan-JuiHuang
論文名稱:校園快閃APP的新功能
論文名稱(外文):New App features of flash events on campus
指導教授:周君瑞周君瑞引用關係
指導教授(外文):Chun-Juei Chou
學位類別:碩士
校院名稱:國立成功大學
系所名稱:工業設計學系
學門:設計學門
學類:產品設計學類
論文種類:學術論文
論文出版年:2020
畢業學年度:108
語文別:英文
論文頁數:117
中文關鍵詞:社交軟體行動應用程式的新功能照片分享快閃活動
外文關鍵詞:Social softwareApplicationPhoto sharingFlash events.
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由於快閃活動在全球竄起以及社交軟體的風行,作者發現有許多成功的快閃活動是配合著社交軟體進行,而且快閃活動有強大的宣傳效果,因此,本研究探討社交軟體如何輔助快閃活動的相關文獻,並藉由舉辦快閃活動調查參與者的行為需求,進而擬定研究假設,本研究的目的為開發快閃行動應用程式(APP)的新功能,該功能可以解決參與者在快閃活動時無法替自己拍照留戀的行為需求,且有效地增加社交軟體的使用者,本研究為了設計快閃APP的新功能,首先,對於快閃活動、社交軟體、及其使用者行為深入探討彼此的關聯性,接著作者使用設計思維方法擬定新功能的實驗流程,本研究團隊使用LINE@建立官方快閃群組,並舉辦六種校園的快閃活動,總計回收六十份有效問卷以及兩次團體訪談,從眾多功能中分析虛擬點數、廣播功能、公布看板、訊息留言、以及照片分享五種常見的核心功能,接著作者將這些功能分類五種常見的核心功能與LINE@、Facebook、Instagram、Twitter、以及Skype五種熱門的社交軟體進行相互比較,最終選擇照片分享為校園快閃APP的新功能,因為本研究驗證為專家訪談,所以用六格情境圖的方式介紹新功能,研究驗證分為專家與學生受測者訪談兩個部分,針對新功能的可行性、未來性、新穎性、以及市場接受度等方面進行檢核,未來若有企業或學校實際開發校園快閃APP,便可實際使用本研究研發的新功能輔助快閃活動,並結合相關的新創商業模式,以提升這個本功能且對企業或學校有所幫助。
Due to the global falsification of pop-up activities and the popularity of social software, the author found that many successful pop-up activities are carried out in conjunction with social software, and the pop-up activities have a strong publicity effect. Therefore, this study explores how social software can assist flash-mob The related literature of the event, and the research hypothesis was formulated by investigating the behavior needs of participants participating in the flash event, and the robe. The purpose of this research is to develop a new function of the flash mobile application (APP), which can solve the problem of participating in the flash event Time can’t replace the behavioral needs of filming nostalgia, and effectively increase the users of social software. In order to design new functions of flash APP, first of all, for flash activities, social software, and the depth of user behavior The research team used LINE @ to establish an official flash category, and held six campus flash activities. A total of 60 valid questionnaires and two were collected. Group interviews, analysis of virtual points from many functions, broadcast function, announcement board, message message, and photo sharing five common core functions, the author classifies these functions into five common core functions and LINE @, Facebook, The five popular social softwares of Instagram, Twitter, and Skype were compared with each other. Finally, photo sharing was selected as the new feature of the campus flash app. Because this research was verified as an expert interview, the new feature was introduced in the form of a six-grid context map. The verification is divided into two parts: interviews with experts and student subjects, and checks the feasibility, futureness, novelty, and market acceptance of the new features. Whether there will be companies or schools actually developing campus flash apps in the future. , The actual use of the new functions developed in this research to assist flash activities, combined with related new business models, to enhance this function and help enterprises or schools.
TABLE OF CONTENTS
摘要 ii
SUMMARY iii
ACKNOWLEDGEMENTS iv
TABLE OF CONTENTS v
LIST OF TABLES vii
LIST OF FIGURES viii
CHAPTER 1 Introduction 1
1.1 Research background 1
1.1.1 Popularity of social software 1
1.1.2 How Apps assist users 1
1.1.3 The rise of Flash events 1
1.2 Motivation 2
1.2.1 New activities created by the social software 2
1.2.2 New demands on functions of Apps from new Flash events 3
1.3 Objective 3
1.3.1 Understanding how social software assists Flash events 3
1.3.2 New App features to assist Flash events on campus 3
1.4 Research framework 4
CHAPTER 2 Literature review 5
2.1 Social software 5
2.1.1 New forms of communication with social software 5
2.1.2 New social software in sharing economy 6
2.1.3 Summary 7
2.2 The relation between crowd activities and social software 7
2.2.1 How social software assist users 7
2.2.2 The analysis of the use of social software 8
2.2.3 Summary 10
2.3 The design thinking on social software development 10
2.3.1 The importance of concepts and procedure of design thinking 10
2.3.2 The framework of social software on Flash events 11
2.3.3 Summary 11
2.4 Methodology 12
2.4.1 Likert scale 12
2.4.2 Questionnaire surveys 12
2.4.3 Focus group interview 12
CHAPTER 3 METHOD 14
3.1 Explore literature 14
3.2 Understand the special features of existing social software 14
3.3 Select the type of flash event and the information of the promotional event 15
3.4 Using social software to assist flash activity experiments 15
3.5 Questionnaire surveys and interviews: the subjects are participants of flash events 16
3.6 Research hypothesis: Propose new functions of flash App 16
3.7 Demonstration of new functions 17
3.8 Function improvement and verification results 17
CHAPTER 4 RESULTS 19
4.1 Campus flash 19
4.2 Analysis of campus flash 21
4.3 Group interview 22
4.4 Screening overview of core functions and new functions 24
4.5 Expert interview 27
4.6 Market survey 29
CHAPTER 5 CONCLUSIONS 32
REFERENCES 36
Appendix A Flash activity experiment 40
Appendix B Experimental questionnaire 43
Appendix C Expert interview 45
Appendix D Interviews with testees of flash events 50
Appendix E Flash APP system architecture 53
Appendix F Chinese version 63



LIST OF TABLES
Table 4.1 Six campus flash events 20
Table 4.2 The nature of the six campus flash events 20
Table 4.3 Group interview content 21
Table 4.4 Subject behavior analysis and possible social software functional relationship 23
Table 4.5 Core functions are more popular social software functions 25
Table 4.6 Six scenarios introduce new functions 26
Table 4.7 Expert interview data compilation 28
Table 4.8 Compilation of interviewee data 30




LIST OF FIGURES
Figure 4.1 Commercial behavior of Flash APP and FlashMe 27
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