隨著Web2.0的出現，社群媒體成為人們生活中不可或缺的一部份，改變了人們的旅遊習慣，逐漸成為蒐集旅遊資訊與靈感的來源。府城歷史街區一直以來都是臺灣旅遊的重點區域，然而，受到旅遊活動與商業發展的影響，大量新式建築造成歷史街區景觀風貌的威脅，城市發展與保存的議題更不斷浮現。國際上為了解決都市保存與發展間平衡的問題，聯合國教科文組織(UNESCO)在2011年通過《關於歷史性城市景觀的建議書》，提出「歷史性城市景觀」，內容強調「整體性保護」、「管理變化」、「公民參與」是歷史景觀保存的重點。社群媒體在歷史街區中不僅扮演著傳播、行銷的工具，更是公民參與或表達的一種管道，使不同利害關係人進行交流，其意見可以做為維持都市保存與發展平衡的參考依據，在歷史景觀保存扮演重要的角色。
因此，本研究將以歷史性城市景觀(HUL)理念為出發點，蒐集府城歷史街道社群媒體上共享的地理資訊數據，以Google Cloud Vision評估社群媒體使用者偏好歷史街道的景觀元素與構成，並以其偏好作為大眾美學價值趨勢，再將該美學價值作為原則，協助決策者改善歷史景觀，以形塑具有吸引力的街道景觀，帶動地方的觀光發展。
研究結果發現7種偏好因子中，社群媒體的偏好涵蓋6種，其結果呈現可作為街道空間的觀光資源潛力。首要的偏好因子為一致性，如與歷史環境相和諧的建築立面、街道氛圍，也最能代表歷史街道的文化意涵；其次偏好生動性、自然性、易讀性，如彩繪牆、藝術品、明顯地空間界定，使景觀元素能藉由顏色或質地對比快速吸引眾人目光，而綠色元素、盆栽能軟化狹窄生硬的街道空間、修飾建築的立面；再者為複雜性、神秘性，歷史街道保有多個時代的建築特色，以及清代留下的城市紋理，巷弄空間狹窄，且寬度不一，可以透過象徵性的入口意象，引導觀賞者進入空間中探勘景觀。然而，現代化較不受社群媒體使用者偏好，因此建議能將現代化的設施物藉由材質或形態改變融入環境中，使歷史街道環境更為和諧。最後本研究依據上述特性及偏好結果進行現況景觀管制的檢視，得知現況景觀管制仍有不足之處。在參考日本修景的操作模式與基準後，建議相似的歷史街道可藉由改善建築外觀設計、強化附加物的管制規範，以及街道綠化措施，以增加空間吸引力。

This study is based on the concept of Historic Urban Landscape (HUL). The purpose of this study is to understand the landscape elements that social media users prefer in historical streets, and then use it as a public aesthetic value. This value of popular aesthetics can assist the government in improving and designing attractive historical streetscapes and driving regional tourism development.
First, this study collected geographic information data which shared on social media in Fucheng's historical streets, and then put the data into Google Cloud Vision to identify the elements and composition of the landscape.
The study found that 7 preference factors, 6 of them are social media users' preferences, and the results show the potential as a tourism resource for historical streets. The most popular constituents of social media users' preferences are coherence, followed by vividness, naturalness, and legibility, followed by complexity and mystery, but modern is less preferred. This result shows the potential of tourism resources that can be used as historical streets. Finally, this study reviews the current landscape regulation based on the above characteristics and preference results. This study finds that the current landscape regulation still has deficiencies. After referring to the methods and guidelines of Japanese landscape repair, this study suggests that similar historical streets can increase the attractiveness of space by improving building design, strengthening the regulation of attachments, and street greening.

第一章 緒論 1
第一節 研究背景 1
第二節 研究範圍與對象 2
第三節 研究目的 4
第四節 研究內容與流程 4
第五節 研究方法與限制 6
第二章 文獻回顧 8
第一節 歷史性城市景觀(HUL) 8
第二節 歷史街區的景觀研究 12
第三節 景觀偏好與評估 20
第四節 社群媒體 27
第五節 歷史街區內的景觀元素 39
第三章 研究設計 45
第一節 研究架構 45
第二節 研究內容 46
第三節 資料分析方法 62
第四章 研究結果與分析 63
第一節 打卡熱點分析 63
第二節 打卡照片偏好分析 69
第三節 街道偏好構成 84
第四節 偏好構成下的景觀保存與發展建議 117
第五章 結論與建議 133
第一節 結論 133
第二節 後續研究建議 136
參考文獻 138
附錄 148

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