跳到主要內容

臺灣博碩士論文加值系統

(44.200.171.156) 您好!臺灣時間:2023/03/22 03:06
字體大小: 字級放大   字級縮小   預設字形  
回查詢結果 :::

詳目顯示

我願授權國圖
: 
twitterline
研究生:徐祥益
研究生(外文):Hsu, Hsiang-Yi
論文名稱:數位轉型之壓力測試 - 以數位轉型公司為例
論文名稱(外文):Stress Tests Development of Digital Transformation – The Case of Digital Transformed Company
指導教授:唐瓔璋唐瓔璋引用關係
指導教授(外文):Tang, Ying-Chan
口試委員:吳敏華劉芬美
口試委員(外文):Wu, Min-HuaLiou, Fen-May
口試日期:2020-06-29
學位類別:碩士
校院名稱:國立交通大學
系所名稱:企業管理碩士學程
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2020
畢業學年度:108
語文別:英文
論文頁數:38
中文關鍵詞:數位策略數位轉型風險管理公司演化合作競爭麥肯錫7S模型
外文關鍵詞:Digital strategyDigital transformationRisk managementCompany EvolutionCoopetitionMcKinsey’s 7S Model
相關次數:
  • 被引用被引用:1
  • 點閱點閱:652
  • 評分評分:
  • 下載下載:0
  • 收藏至我的研究室書目清單書目收藏:0
平台經濟似乎是面對數位化趨勢的其中的答案之一,但是根據《哈佛商業評論》 (Harvard Business Review)2019年的研究,經營失敗的平台只能生存4.7年,這主要是由於對於市場競爭的錯誤認知導致提早退出。因此,公司必須全面性地利用數位化策略。並且,麥肯錫公司調查顯示,超過70%的公司在數位化轉型方面都尚未取得成功。因此,在轉型過程中,如何在更具數位化的未來中維持生存能力就變得其為重要。本文主旨是為公司提供系統性的工具來驗證數位化策略。本研究大綱總結了七項壓力測試,透過進一步的案例分析評估進行數位化轉換的過程,每個關鍵支持性陳述和解釋相對應地驗證了壓力測試。通過商業案例分析,大多數公司都遵循這些相對應的步驟。最後,本研究希望可以提供各產業在轉型過程中的參考。
Platform economy seems one of the answers when facing the digitalization trend, however according to research of Harvard Business Review in 2019, platform which failed can only survive 4.7 years mainly because exit prematurely by misconception of competition. So, company must utilize the digital strategies comprehensively. Also, McKinsey & Company Survey demonstrated over 70% of companies didn’t success in digital transformation. So, according to these, during the transformation process, how to maintain the ability of surviving in the even-more-digital future becomes more imperative. This thesis aims at providing company a systematic tool to verify its digital strategic. The research framework is concluded seven stress tests for evaluating the process of transformation with the further expansion of case-by-case analysis. The key supportive statements and explanations are verified for each test accordingly. Through the business cases analysis, most of the companies follow the reflective test. Finally, this research hope can be the reference for the process of transformation in various industries.
Abstract i
中文摘要 ii
Acknowledgement iii
Table of Contents iv
List of Tables v
List of Figures vi

I. Introduction 1
1.1. Research Motivation 1
1.2. Research Purpose 3
1.3. Research Structure 3

II. Literatures Review 5
2.1 McKinsey’s 7S Model 5
2.2 Digital Transformation Phenomenon and Evolution 8
2.2.1 Three factors of winning digital transformation 8
2.2.2 Qualitative changes of digital transformation 10
2.3 The impact of digital transformation on traditional industry 11
2.3.1 Market Uncertainty 11
2.3.2 Fierce competition Impact 12
2.3.3 Collaborative Network Effect 12

III. Research Methodology 13
3.1 Research Methods – Grounded Theory and Inductive Reasoning 13
3.2 Listing Digital Transformation Stress Tests 14

IV. Research Analysis 18
4. Case Analysis by Digital Transformation Stress Tests 18
4.1 G7 Taxi 18
4.2 Amazon: how Amazon targets the millennium 20
4.3 Gap Inc. 22
4.4 Walmart 24
4.5 Ant. Financial 26
4.6 Intel NBI 28
4.7 Digital Analytic Tools in Taiwan Healthcare system. 30

V. Conclusion and Suggestions 33
5. Summaries and Suggestions 33

References 35
1. Adner, R., Puranam, P., & Zhu, F. (2019). What Is Different About Digital Strategy? From Quantitative to Qualitative Change. STRATEGY SCIENCE, 4(4), 251-342.
2. Ahuja, K., Segel, L. H., & Perrey, J. (2017). Mastering three strategies of organic growth. McKinsey & Company
3. Berman, K., & Knight, J. (2009). How the Bank Stress Tests Worked. Harvard Business Review.
4. Bluhm, D. J., Harman, W., Lee, T. W., & Mitchell, T. R. (2011). Qualitative Research in Management: A Decade of Progress. Journal of Management Studies, 48(8), 1866-1891.
5. Bonchek, M., Kidder, D., & Berkowitch, A. (2018). The Mindset Your Company Needs to Grow Organically. Harvard Business Review.
6. Boutetière, H. d. l., Montagner, A., & Reich, A. (2018). Unlocking success in digital transformations. Retrieved from https://www.mckinsey.com/business-functions/organization/our-insights/unlocking-success-in-digital-transformations
7. Bradach, J. L. (1996). Organizational Alignment: The 7-S Model. Harvard Business Review.
8. Brittain, L. (2018). Playing To Its Strengths: Why Walmart Must Focus On Its Stores And Logistics. Retrieved from https://www.forbes.com/sites/brittainladd/2018/09/09/playing-to-its-strengths-why-walmart-must-focus-on-groceries-stores-and-logistics/#2205de371e06
9. Bughin, J., & Catlin, T. (2017). What Successful Digital Transformations Have in Common. Harvard Business Review.
10. Bughin, J., Catlin, T., Hirt, M., & Willmott, P. (2018). Why digital strategies fail. Retrieved from https://www.mckinsey.com/business-functions/mckinsey-digital/our-insights/why-digital-strategies-fail
11. Chen, C.-M., Jyan, H.-W., Chien, S.-C., Jen, H.-H., Hsu, C.-Y., Lee, P.-C., . . . Chan, C.-C. (2020). Containing COVID-19 Among 627,386 Persons in Contact With the Diamond Princess Cruise Ship Passengers Who Disembarked in Taiwan: Big Data Analytics. J Med Internet Res, 22(5).
12. Chiang, Y.-C., Wen, K.-H., & Wang, C.-C. (2020). How Taiwan has been able to keep COVID-19 at bay. Foucs Taiwan: CNA English News.
13. Chorzempa, M. (2018). How China got a head start in fintech, and why the West won’t catch up. MIT Technology Review.
14. Christensen, C. M., Anthony, S. D., & Roth, E. A. (2005). Seeing What's Next: Using the Theories of Innovation to Predict Industry Change.
15. Davenport, T. H., & Westerman, G. (2018). Why So Many High-Profile Digital Transformations Failed. Harvard Business Review.
16. Demir, E., & Kocaoglu, B. (2019). The use of McKinsey s 7S framework as a strategic planning and economic assestment tool in the process of digital transformation. Paper presented at the Global Business Congress, Istanbul, Turkey.
17. Frankiewicz, B., & Chamorro-Premuzic, T. (2020). Digital Transformation Is About Talent, Not Technology. Harvard Business Review.
18. Fromm, J. (2015). How Amazon Targets Millennial Parents. Wharton Magazine. Retrieved from https://magazine.wharton.upenn.edu/digital/how-amazon-targets-millennial-parents/
19. Furr, N., & Shipilov, A. (2019). Digital Doesn’t Have to Be Disruptive. Harvard Business Review.
20. Geissdoerfer, M., Vladimirova, D., & Evans, S. (2018). Sustainable business model innovation: A review. Journal of Cleaner Production, 198, 401-416.
21. Henry, S. (2018). Arrival of Uber forces famously surly Paris taxi drivers to take etiquette lessons. Retrieved from https://www.telegraph.co.uk/news/2018/04/07/arrival-uber-forces-famously-surly-paris-taxi-drivers-take-etiquette/
22. Israeli, A., & Avery, J. (2018). Predicting Consumer Tastes with Big Data at Gap. Harvard Business Review.
23. Kahn, B. (2018). The Shopping Revolution: How Successful Retailers Win Customers in an Era of Endless Disruption. Pennsylvania, USA: Wharton School Press.
24. Kane, G. C., Palmer, D., Phillips, N., Kiron, D., & Buckley, N. (2016). Aligning the Organization for Its Digital Future. MIT Sloan Management Review.
25. Kwan, A., Schroeck, M., & Kawamura, J. (2020). If You Want Your Digital Transformation to Succeed, Align Your Operating Model to Your Strategy. Harvard Business Review.
26. Lee, T. (1999). Using Qualitative Methods in Organizational Research. CA: Sage.
27. Lerong, L. (2018). How a Little Ant Challenges Giant Banks? The Rise of Ant Financial (Alipay)'s Fintech Empire and Relevant Regulatory Concerns. International Centre for Criminal Law Reform, 28(1), 12­-30.
28. McGrath, R. G., & McManus, R. (2020). Discovery-Driven Digital Transformation. Harvard Business Review.
29. Shahid, K. N. (2014). Qualitative Research Method: Grounded Theory. . International Journal of Business and Management, 9(11).
30. Sheehan, N. T., & Powers, R. C. (2018). Setting and vetting strategy: Bridging the chasm between CEOs and boards. Business Horizons.
31. Shih, W. C., & Thurston, T. (2008). Intel NBI: Intel Corporation's New Business Initiatives. Harvard Business Review.
32. Simons, R. (2010). Stress-Test Your Strategy: The 7 Questions to Ask. Harvard Business Review.
33. Walker, M. (2020). RETHINKING DIGITAL TRANSFORMATION. Harvard Business Review.
34. Yohn, D. L. (2017). Walmart Won’t Stay on Top If Its Strategy Is “Copy Amazon”. Harvard Business Review.
35. Zaffron, S., & Unruh, G. (2018). BIG IDEA: LEADING SUSTAINABLE ORGANIZATIONS: Your Organization Is a Network of Conversations. MIT Sloan Management Review.
36. Zhu, F., & Iansiti, M. (2019). Why Some Platforms Thrive and Others Don’t. Harvard Business Review
37. Zhu, F., Zhang, Y., Palepu, K. G., Woo, A. K., & Dai, N. H. (2019). Ant Financial (A). Harvard Business Review
電子全文 電子全文(網際網路公開日期:20250710)
連結至畢業學校之論文網頁點我開啟連結
註: 此連結為研究生畢業學校所提供,不一定有電子全文可供下載,若連結有誤,請點選上方之〝勘誤回報〞功能,我們會盡快修正,謝謝!
QRCODE
 
 
 
 
 
                                                                                                                                                                                                                                                                                                                                                                                                               
第一頁 上一頁 下一頁 最後一頁 top