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研究生:廖文宣
研究生(外文):Liao,Wen-Hsuan
論文名稱:共同創造遊客體驗中的喜悅與記憶: 兼論互動品質的調節角色
論文名稱(外文):Co-creation of Delight and Memories in the Tourist Experience the Moderating Role of Interactive Quality
指導教授:鄭天明鄭天明引用關係
指導教授(外文):Tien-Ming Cheng
學位類別:碩士
校院名稱:國立嘉義大學
系所名稱:行銷與觀光管理學系研究所
學門:商業及管理學門
學類:行銷與流通學類
論文種類:學術論文
論文出版年:2020
畢業學年度:108
語文別:中文
論文頁數:83
中文關鍵詞:創意旅遊共同創造喜悅感記憶互動品質
外文關鍵詞:Creative tourismco-creationdelightmemoriesinteractive quality
相關次數:
  • 被引用被引用:0
  • 點閱點閱:190
  • 評分評分:
  • 下載下載:0
  • 收藏至我的研究室書目清單書目收藏:0
目錄 V
表目錄 VII
圖目錄 VIII
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究問題與目的 4
第三節 研究內容與流程 7
第二章 文獻回顧 9
第一節 共同創造 9
第二節 喜悅 15
第三節 記憶 18
第四節 互動品質 22
第五節 研究假設建立 26
第三章 研究設計 32
第一節 研究架構 32
第二節 研究變數之操作型定義 33
第三節 問卷設計 34
第四節 樣本選取與資料蒐集 38
第五節 資料分析方法 39
第六節 問卷前測 42
第四章 研究結果分析 44
第一節 描述性統計分析 44
第二節 研究構面之描述性分析 46
第三節 信效度分析 49
第四節 調節效果分析 55
第五章 結論與建議 58
第一節 研究結論 58
第二節 管理意涵 61
第三節 研究限制與未來建議 62
參考文獻 63
附錄 83
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