臺灣博碩士論文加值系統

智能音箱在近幾年成為各家科技大廠與電信公司爭相進入的市場，同時被產業專家們喻為智慧家庭的推手。本文利用TAM模型為基礎，探討相似經驗與知覺利益如何對消費者採納新科技產生影響，並驗證智能音箱與IoT產品採用的關聯。本研究共提出11個假設。以方便抽樣進行線上問卷蒐集，取得351份有效問卷，用SmartPLS進行假說驗證。分析結果發現消費者使用手機的虛擬聲控助理獲得的經驗越優良，對智能聲控音箱的知覺利益越高；亦發現知覺易用性雖不如假設，影響消費者的態度，卻對另外兩個知覺利益有正向影響；而對智能音響產生正向態度的消費者，被證實對IoT產品的採用更具意圖。研究結果補足相似物品之間的使用經驗對知覺利益的影響研究之理論貢獻，並提供了管理者提升智能音箱擴散的管理職務運用建議。

In recent years, smart voice-activated speakers have become a market that major technology and telecommunications companies are vying to enter, and they have been regarded as the promoter of smart homes by industry experts. Based on the TAM model, this article explores how experiences between similar objects and perceived benefits affect consumers’ adoption of new technologies, and verifies the connection between smart speakers and IoT product adoption. This study puts forward 11 hypotheses. It collects online questionnaires to convenience sampling, obtains 351 valid questionnaires, and uses SmartPLS for hypothesis test. The results of the analysis indicated that the better the experience of voice-activated virtual assistant of the mobile phone, the higher the perceived benefit of the smart speaker. It was also found that although the perceived ease of use is not as good as the hypothesis, it affects consumers’ attitude, it affects the other two perceived benefits. Consumers who have a positive attitude towards smart speakers have confirmed that they are more intentional in adopting IoT products. This research results complement the theoretical contributions of the research on the impact of use experience on perceived benefits, and provides managers with suggestions for the use of management duties to enhance the diffusion of smart speakers.

Contents
Abstract …………………………………………………………………………………..Ⅰ
摘要 ………………………………………………………………………………………Ⅱ
Acknowledgement …………………………………………………………………….…Ⅲ
1. Introduction 1
1.1 Research Background 1
1.2 Research Motivation and Purpose 3
1.3 Research Procedure 4
2. Literature Review 6
2.1 Smart Speaker and Smart Life 6
2.2 TAM and Perceived Enjoyment 7
2.3 VA Experience 9
3. Methodology 13
3.1 Research Design 13
3.2 Operational Defination 19
3.3 Measure and Data Collection 22
4. Data Analysis and Result 25
4.1 Measurement Model 25
4.2 Structure Model 28
4.3 Summary 30
5. Conclusions 32
5.1 Finding 32
5.2 Management Implications 33
5.3 Theoretical Contribution 34
5.4 Limitations and Further Research 36
References 37
Appendix A: Questionnaire (Chi. ver.) 44
Appendix B: Questionnaire(Eng. ver.) 47

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