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研究生:李佩蓉
研究生(外文):Lee Pei Rong
論文名稱:線上募資企劃發起人外貌對募資績效之影響
論文名稱(外文):The Influence of Online Crowdfunding Founder\'s Appearance on Project Success
指導教授:董和昇董和昇引用關係
指導教授(外文):Doong, Her-Sen
學位類別:碩士
校院名稱:國立嘉義大學
系所名稱:資訊管理學系研究所
學門:電算機學門
學類:電算機一般學類
論文種類:學術論文
論文出版年:2019
畢業學年度:108
語文別:中文
論文頁數:44
中文關鍵詞:群眾募資贊助意圖外貌感知FWHR
外文關鍵詞:CrowdfundingPledging IntentionAppearance perceptionFWHR
相關次數:
  • 被引用被引用:0
  • 點閱點閱:112
  • 評分評分:
  • 下載下載:0
  • 收藏至我的研究室書目清單書目收藏:0
一、研究背景與動機 1
二、研究目的 3
三、文獻探討 5
3.1群眾募資 5
3.2美容溢價 7
3.3 FWHR 15
四、研究一 21
4.1研究模型與假說 21
4.2資料來源 23
4.3假說驗證 23
4.3.1自變數與控制變數 23
4.3.2應變數 24
4.4分析結果 24
4.5討論 26
五、研究二 27
5.1研究模型與假說 27
5.2實驗設計 28
5.3變數的操作型定義與衡量方式 28
5.3.1自變數的操弄 28
5.3.2中介變數的衡量 29
5.3.3應變數的衡量 29
5.4實驗設計與流程 29
5.4.1實驗對象 29
5.4.2實驗設計 29
5.4.3實驗情境設計 30
5.4.4實驗網站內容設計 30
5.4.5實驗流程 30
5.5資料分析 31
5.5.1樣本基本資料分析 31
5.5.2敘述性統計分析 32
5.5.3問卷信效度分析 32
5.5.4分析結果 33
5.6討論 34
六、結論與建議 35
6.1結論 35
6.2貢獻 36
6.3研究限制與未來研究方向 36
6.4其他討論 37
參考文獻 39
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