(3.210.184.142) 您好!臺灣時間:2021/05/16 02:47
字體大小: 字級放大   字級縮小   預設字形  
回查詢結果

詳目顯示:::

我願授權國圖
: 
twitterline
研究生:劉佳楹
研究生(外文):Chia-Ying Liu
論文名稱:推行企業社會責任活動對員工的組織承諾與信任之影響-調節焦點觀點
論文名稱(外文):The Impact of Corporate Social Responsibility Activities on Employees\' Organization Commitment and Trust- A Regulatory Focus Perspective
指導教授:陳柏元陳柏元引用關係
指導教授(外文):Po-Yuan Chen
口試委員:張國義黃吉村
口試委員(外文):Kuo-I ChangChi-Tsun Huang
口試日期:2020-07-09
學位類別:碩士
校院名稱:國立東華大學
系所名稱:國際企業學系
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2020
畢業學年度:108
語文別:中文
論文頁數:64
中文關鍵詞:企業社會責任員工溝通心理契約調節焦點理論
外文關鍵詞:corporate social responsibilityemployees communicationpsychological contractregulatory focus
相關次數:
  • 被引用被引用:0
  • 點閱點閱:42
  • 評分評分:
  • 下載下載:0
  • 收藏至我的研究室書目清單書目收藏:0
  現今社會越來越多企業意識到企業社會責任的重要,並且開始推行。本研究從信義房屋以及台達電所推行的企業社會責任案例中,發現到一個現象,那就是與員工溝通的重要性。員工是企業營運過程中相當重要的角色,同時也是企業重要的資產,當員工願意支持企業所推行的企業社會責任,企業才能順利運行。本研究使用心理契約來說明員工與企業之間的連結,並使用實驗設計的方式,以調節焦點理論為基礎,說明不同的CSR類型該用哪種調節焦點的溝通說服方式,才能達到配適效果,藉此提升員工的組織承諾與信任。實證分析結果顯示,不同的CSR類型雖不會對員工的組織承諾與信任造成影響,但當促進焦點搭配慈善性CSR比起促進焦點搭配創價性CSR,確實較能夠提升員工的組織承諾與信任,因此,在實務貢獻上,本研究建議企業應該重視不同的CSR類型對於員工來說可能會有不同的動機產生,若能搭配合適的調節焦點說服方式,才能有效提升員工的組織承諾與信任。
  Nowadays, more and more enterprises realize the importance of corporate social responsibility and begin to implement it. This study finds the cases of Sin Yi Realty Inc. and economize power company Delta electronics Inc. corporate social responsibility implemented, that is, the importance of communication with employees. Employees play a very important role in the operation of an enterprise, and they are also an important asset of an enterprise. Only when employees are willing to support the corporate social responsibility implemented by the enterprise, the enterprise can run smoothly. In this study, psychological contract was use to explain the connection between employees and enterprises. Also, experimental design was implied to illustrate which kind of regulatory focus should be used by different types of CSR. Based on adjustment focus theory to write message in order to achieve the matching effect of improving employees' organizational commitment and trust. According to the empirical analysis results, it shows that different types of CSR will not affect the employee's organizational commitment and trust. But, promoting CSR focus collocation charity than focus match its CSR, are indeed to improve the staff's organizational commitment, trust and contribution. Therefore, this study suggests that enterprises should pay more attention to different types of CSR for employees, it might have different motivations. To adjust the focus of the correct use of fit, can effectively improve the staff's organizational commitment and trust.
致謝 i
摘要 iii
Abstract iv
圖目錄 vii
表目錄 viii
第一章 緒論 1
第一節 研究背景 1
第二節 研究動機 2
第三節 研究目的與問題 5
第四節 研究流程 5
第二章 文獻探討與假說推導 7
第一節 企業社會責任 7
第二節 企業社會責任相關研究 10
第三節 心理契約 13
第四節 調節焦點理論 14
第五節 假說推導 17
第三章 研究方法 21
第一節 研究架構 21
第二節 研究方法與樣本選擇 21
第三節 實驗程序與變數衡量 22
第四章 實驗一 29
第一節 樣本和實驗設計 29
第二節 操弄性檢驗 29
第三節 分析結果 29
第四節 實證結果 30
第五章 實驗二 33
第一節 樣本和實驗設計 33
第二節 操弄性檢驗 34
第三節 分析結果 34
第四節 實證結果 34
第六章 研究結論與建議 39
第一節 研究發現與討論 39
第二節 理論意涵 40
第三節 實務意涵 41
第四節 研究限制與未來研究方向 41
附錄 43
參考文獻 59
林讓均(2019).沒有杜英宗的南山人壽 面臨三大嚴峻挑戰,遠見雜誌,取自:https://www.gvm.com.tw/article/68315
林宜諄、高希均(2008).企業社會責任入門手冊.臺北市:天下文化。
張彥文(2019).2019全球執行長100強:台灣企業家為何首度未進百強?,哈佛商業評論,取自:https://www.hbrtaiwan.com/article_content_AR0009247.html
蕭富元、陳慧珊(2017).信義房屋周俊吉:做CSR,業績逆勢成長50%,天下雜誌,取自:https://csr.cw.com.tw/article/39865
顏和正、游羽棠(2017).帶來訂單與員工共榮感,CSR是門好生意,天下雜誌,取自:https://csr.cw.com.tw/article/40020?from=search
陳曉萍、徐淑英、樊景立、鄭伯壎(2008) . 組織與管理研究的實證方法. 臺北市:華泰文化。
吳明隆(2007). SPSS 操作與應用: 變異數分析實務. 臺北市:五南圖書。
翁儷嘉(2017). 工作年資和職位的調節作用對員工企業社會責任認知與組織承諾之關係.國立中山大學企業管理學系研究所未出版之碩士論文,高雄市。
潘珏汝(2010). 探討員工企業社會責任之認知對組織公民行為之影響-以組織承諾為中介變項.國立中央大學人力資源管理研究所未出版之碩士論文,桃園縣。
劉玉雪(2015). 企業社會責任對組織承諾的影響-以員工認知企業社會責任動機為調節.國立中山大學企業管理學系研究所未出版之碩士論文,高雄市。
Argyris, C. (1960). Understanding Organizational Behavior. Homewood, IL: Dorsey Press.
Albuquerque, R., Koskinen, Y., & Zhang, C. (2019). Corporate social responsibility and firm risk: Theory and empirical evidence. Management Science, 65(10), 4451-4469.
Awaysheh, A., Heron, R. A., Perry, T., & Wilson, J. I. (2020). On the relation between corporate social responsibility and financial performance. Strategic Management Journal, 41(6), 965-987.
Bowen, H. R. (1953). Social Responsibility of The Businessman. New York:Harper& Row.
Brammer, S., Millington, A., & Rayton, B. (2007). The contribution of corporate social responsibility to organizational commitment. The International Journal of Human Resource Management, 18(10), 1701-1719.
Buell, R. W., & Kalkanci, B. (2019). How transparency into internal and external responsibility initiatives influences consumer choice: Evidence from the field and lab. Harvard Business School Technology & Operations Mgt. Unit Working Paper, 19-115.
Burbano, V. C. (2016). Social responsibility messages and worker wage requirements: Field experimental evidence from online labor marketplaces. Organization Science, 27(4), 1010-1028.
Bode, C., Singh, J., & Rogan, M. (2015). Corporate social initiatives and employee retention. Organization Science, 26(6), 1702-1720.
Bode, C., & Singh, J. (2018). Taking a hit to save the world? Employee participation in a corporate social initiative. Strategic Management Journal, 39(4), 1003-1030.
Carroll, A. B. (1991). The Pyramid of Corporate social Responsibility: Toward he Moral Management of Organizational Stakeholders. Business Horizons, 34(4), 39-48.
Costigan, R. D., Ilter, S. S., & Berman, J. J. (1998). A Multi-Dimensional Study of Trust in Organizations. Journal of Managerial Issues, 10(3), 303-317.
Cesarion, J., Grant, H., & Higgins, E. T. (2004). Regulatory fit and persuasion: transfer from “feeling right”. Journal of Personality and Social Psychology, 86 (3), 388- 404.
Chen, X., Huang, R., Yang, Z., & Dube, L. (2018). CSR types and the moderating role of corporate competence. European Journal of Marketing. 52(7-8), 1358–1386.
Chernev, A., & Blair, S. (2015). Doing well by doing good: The benevolent halo of corporate social responsibility. Journal of Consumer Research, 41(6), 1412-1425.
Cammann, C., Fichman, M., Jenkins, D., & Klesh, J. (1979). The Michigan organizational assessment questionnaire. Unpublished manuscript, University of Michigan, Ann Arbor, MI.
Davis, K., & Newstrom, J. W. (1989). Human behavior at work: Organizational behavior. New York:McGraw-Hill.
Donia, M. B., Tetrault Sirsly, C. A., & Ronen, S. (2017). Employee attributions of corporate social responsibility as substantive or symbolic: Validation of a measure. Applied Psychology, 66(1), 103-142.
Forgas, J. P., & George, J. M. (2001). Affective influences on judgments and behavior in organizations: An information processing perspective. Organizational behavior and human decision processes, 86(1), 3-34.
Flammer, C. (2015). Does corporate social responsibility lead to superior financial performance? A regression discontinuity approach. Management Science, 61(11), 2549-2568.
Flammer, C., & Luo, J. (2017). Corporate social responsibility as an employee governance tool: Evidence from a quasi‐experiment. Strategic Management Journal, 38(2), 163-183.
Flammer, C., & Kacperczyk, A. (2019). Corporate social responsibility as a defense against knowledge spillovers: Evidence from the inevitable disclosure doctrine. Strategic Management Journal, 40(8), 1243-1267.
Flammer, C., Hong, B., & Minor, D. (2019). Corporate governance and the rise of integrating corporate social responsibility criteria in executive compensation: Effectiveness and implications for firm outcomes. Strategic Management Journal, 40(7), 1097-1122.
Hill, C. W. L., & Jones, T. M. (1992). Stakeholder-agency theory, Journal of Management Studies, 29(2), 131-154.
Higgins, E. T. (1997). Beyond pleasure and pain. American Psychologist, 52(12), 1280.
Herriot, P., & Pemberton, C. (1996). Contracting careers. Human relations, 49(6), 757-790.
Hermann, C. F. (1969). Crises in foreign policy: A simulation analysis. New York : Bobbs-Merrill Co.
Iyer, G., & Soberman, D. A. (2016). Social responsibility and product innovation. Marketing Science, 35(5), 727-742.
Jones, D. A., Willness, C. R., & Madey, S. (2014). Why are job seekers attracted by corporate social performance? Experimental and field tests of three signal-based mechanisms. Academy of Management Journal, 57(2), 383-404.
Jung, M. H., Nelson, L. D., Gneezy, U., & Gneezy, A. (2017). Signaling virtue: Charitable behavior under consumer elective pricing. Marketing Science, 36(2), 187-194.
Kim, K. H., Kim, M., & Qian, C. (2018). Effects of corporate social responsibility on corporate financial performance: A competitive-action perspective. Journal of Management, 44(3), 1097-1118.
Kaul, A., & Luo, J. (2018). An economic case for CSR: The comparative efficiency of for‐profit firms in meeting consumer demand for social goods. Strategic Management Journal, 39(6), 1650-1677.
Levin, I. P., Gaeth, G. J., Schreiber, J., & Lauriola, M. (2002). A new look at framing effects: Distribution of effect sizes, individual differences, and independence of types of effects. Organizational Behavior and Human Decision Processes, 88(1), 411-429.
Lee, A. Y., Keller, P. A., & Sternthal, B. (2009). Value from regulatory construal fit: The persuasive impact of fit between consumer goals and message concreteness. Journal of Consumer Research, 36(5), 735-747.
Lampikoski, T., Westerlund, M., Rajala, R., Moller, K. (2014). Green innovation games: Value-creation strategies for corporate sustainability. California Management Review, 57(1), 88-116.
Luo, J., Kaul, A., & Seo, H. (2018). Winning us with trifles: Adverse selection in the use of philanthropy as insurance. Strategic Management Journal, 39(10), 2591-2617.
Morrison, E. W., & Robinson, S. L. (1997). When employees feel betrayed: A model of how psychological contract violation develops. Academy of Management Review, 22(1), 226-256.
Mowday,R.T.,Steers,R.,and Porter,L.(1979). The measurement of organizational commitment. Journal of Vocational Behavior. 14(2), 224-247.
Morrison, D. E. (1994). Psychological contracts and change. Human Resource Management, 33(3), 353-372.
McDonald, D. J., & Makin, P. J. (2000). The psychological contract, organisational commitment and job satisfaction of temporary staff. Leadership & Organization Development Journal, 21(2), 84-91.
Maslow, A. H. (1970). Motivation and Personality (2nd ed.). New York:Harper & Row.
McClelland, D. C. (1985). Human motivation. Glenview, IL: Scott Foresman.
Macdonnell, R., & White, K. (2015). How construals of money versus time impact consumer charitable giving. Journal of Consumer Research, 42(4), 551-563.
Nunnally, J. C. (1978) Psychometric Theory. (2nd ed.) New York: McGraw-Hill.
O’Reilly, C., & Chatman, J. (1986). Organizational commitment and psychological attachment: The effect of compliance, identification &internalization on prosocial behavior. Journal of Applied Psychology, 71(3), 492-499.
Oveis, C., Horberg, E. J., & Keltner, D. (2010). Compassion, pride, and social intuitions of self-other similarity. Journal of Personality and Social Psychology, 98(4), 618.
Olsen, M. C., Slotegraaf, R. J., & Chandukala, S. R. (2014). Green claims and message frames: how green new products change brand attitude. Journal of Marketing, 78(5), 119-137.
Pincus, J. D., & Acharya, L. (1988). Employee communication strategies for organizational crises. Employee Responsibilities and Rights Journal, 1(3), 181-199.
Rousseau, D. M. (1989). Psychological and implied contracts in organizations. Employee Responsibilities and Rights Journal, 2(2), 121-139.
Raelin, J. (1984). An examination of deviant/adaptive behaviors in the careers of professionals, Academy of Management Review, 9(3), 422.
Rousseau, D. M. (1990). New hire perceptions of their own and their employer's obligations: A study of psychological contracts. Journal of organizational behavior, 11(5), 389-400
Rousseau, D. (1995). Psychological contracts in organizations: Understanding written and unwritten agreements. Thousand Oaks, CA:Sage publications.
Rousseau, D. M., & Greller, M. M. (1994). Human resource practices: Administrative contract makers. Human Resource Management, 33(3), 385-401.
Rousseau, D. M., Hansen, S. D., & Tomprou, M. (2018). A dynamic phase model of psychological contract processes. Journal of Organizational Behavior, 39(9), 1081-1098.
Robinson, S. L., & Rousseau, D. M. (1994). Violating the psychological contract: Not the exception but the norm. Journal of Organizational Behavior, 15(3), 245-259.
Reichers, A. E. (1985). A review and reconceptualization of organizational commitment. Academy of Management review, 10(3), 465-476.
Raub, S. (2017). When employees walk the company talk: The importance of employee involvement in corporate philanthropy. Human Resource Management, 56(5), 837-850.
Schein, E. H. (1980). Organizational Psychology, Englewood Cliffs, NJ:Prentice-Hall.
Shiu, Y. M., & Yang, S. L. (2017). Does engagement in corporate social responsibility provide strategic insurance‐like effects?. Strategic Management Journal, 38(2), 455-470.
Singh, J., Teng, N., & Netessine, S. (2019). Philanthropic campaigns and customer behavior: Field experiments on an online taxi booking platform. Management Science, 65(2), 913-932.
Shin, I., Hur, W. M., & Kang, S. (2016). Employees’ perceptions of corporate social responsibility and job performance: A sequential mediation model. Sustainability, 8(5), 493.
Turker, D. (2009). How corporate social responsibility influences organizational commitment. Journal of Business Ethics, 89(2), 189.
Tversky. A., & D. Kahneman. (1981). The framing of decisions and the psychology of choice. Science, 211(4481), 453–458.
Tomprou, M., Rousseau, D. M., & Hansen, S. D. (2015). The psychological contracts of violation victims: A post‐violation model. Journal of Organizational Behavior, 36(4), 561–581.
Tonin, M., & Vlassopoulos, M. (2015). Corporate philanthropy and productivity: Evidence from an online real effort experiment. Management Science, 61(8), 1795-1811.
Ulmer, R. R., Seeger, M. W., & Sellnow, T. L. (2007). Post-crisis communication and renewal: Expanding the parameters of post-crisis discourse. Public Relations Review, 33(2), 130-134.
Wanous, J. P., Reichers, A. E., & Austin, J. T. (2000). Cynicism about organizational change: Measurement, antecedents, and correlates. Group & Organization Management, 25(2), 132-153.
Wu, Y., Zhang, K., & Xie, J. (2020). Bad greenwashing, good greenwashing: Corporate social responsibility and information transparency. Management Science. 66(2) ,3095-3112.
Zhang, J. Q., Craciun, G. and Shin, D. (2010). ‘When does electronic word-of-mouth matter? A study of consumer product reviews’. Journal of Business Research, 63(12), 1336–41.
電子全文 電子全文(網際網路公開日期:20230728)
連結至畢業學校之論文網頁點我開啟連結
註: 此連結為研究生畢業學校所提供,不一定有電子全文可供下載,若連結有誤,請點選上方之〝勘誤回報〞功能,我們會盡快修正,謝謝!
QRCODE
 
 
 
 
 
                                                                                                                                                                                                                                                                                                                                                                                                               
第一頁 上一頁 下一頁 最後一頁 top