(44.192.66.171) 您好!臺灣時間:2021/05/18 23:12
字體大小: 字級放大   字級縮小   預設字形  
回查詢結果

詳目顯示:::

: 
twitterline
研究生:Richards Stephen Travis Manasseh
研究生(外文):Richards Stephen Travis Manasseh
論文名稱:探討社群媒體上購買意願之影響因素:以在台灣之臉書為例
論文名稱(外文):Exploring factors that influence purchase intention on social media: A case of Facebook in Taiwan
指導教授:許芳銘許芳銘引用關係
指導教授(外文):Hsu- Fang-Ming
口試委員:許瑋麟吳怡菱
口試委員(外文):Hsu Wei LinWu Yi Ling
口試日期:2020-06-05
學位類別:碩士
校院名稱:國立東華大學
系所名稱:資訊管理學系
學門:電算機學門
學類:電算機一般學類
論文種類:學術論文
論文出版年:2020
畢業學年度:108
語文別:英文
論文頁數:52
外文關鍵詞:purchase intentionF-commerceperceived riskstrustproduct evaluationhedonic value
相關次數:
  • 被引用被引用:0
  • 點閱點閱:167
  • 評分評分:
  • 下載下載:80
  • 收藏至我的研究室書目清單書目收藏:0
Electronic commerce (E-commerce) has continued to be the new trend for individual sellers as well as companies to connect with their customers and conduct business. The Internet offers the opportunity for sellers to interact with consumers and provide real-time purchasing options through social media websites. Despite the rapid growth of social media platforms, research regarding their effectiveness and usefulness in e-commerce remains limited. In recent years, the new concept of Facebook commerce (F-commerce) has emerged bringing a new paradigm shift, which enables social commerce and electronic commerce to become as one. The use of social media has become a successful avenue for small and large businesses to attract consumers and earn large revenue.

This study examined the factors that influence purchase intention on social media, with a focus on Facebook in Taiwan. The survey data were llected from Taiwanese nationals who have previous experience in using Facebook live to purchase items. Our results show that most consumers are concerned about the performance risk of items bought on social media. Furthermore, their intention to purchase items was indirectly influenced by financial risk.
1. Introduction
1.1 Research Background…………………………………………..1
1.2 Research Gap…………………………………………………...3
1.3 Objective of the Study………………………………………….3
1.4 Significance of the Study……………………………………….4
2. Literature Review
2.1 Live video streaming…………………………………………….5
2.2 Perceived risk…………………………………………………....7
Financial risk……………………...……………………………..9
Performance risk…………………………………...……………9
2.3 Trust…………………………………………………………….10
2.4 Product evaluation………………………………………………11
Perceived Value………………………………………………….11
Perceived competitive price……………………………………...12
Perceived quality……………………………………...…………13
2.5 Hedonic value……………………………………………………13
2.6 Purchase intention……………………………………………….14
3. Hypothesis development
3.1 Research model……………………..……………………………15
3.2 Hypotheses………………………………………………………16
Financial risk and Purchase intention………………………………..16
Performance risk and Purchase intention……………………………16
Financial risk and Trust……………………………………………...17
Performance risk and Trust………………………………………….17
Trust and Purchase intention…………………………………….......18
Trust and Perceived value……………………………………….......18
Perceived competitive price and Perceived value……………….......19
Perceived competitive price and Perceived quality………………….19
Perceived value and Purchase intention……………………………..19
Perceived competitive price and Purchase intention………………...20
Perceived quality and Purchase intention………………………........20
Hedonic value and Purchase intention……………………………….21
4. Research Methodology and Data Analysis
4.1 Research method and questionnaire design……………………...22
4.2 Data collection…………………………………………………...24
4.3 Sample characteristics……………………………………………26
4.4 Data Analysis…………………………………………………….27
4.5 Reliability and validity test…………………...………………….27
5. Results and Discussion
Findings…………………………………………………………..….31
6. Conclusion
6.1 Conclusion………………………………………………………37
6.2 Research implications…………………………………………...38
6.3 Limitations and future research………………....………………40
References………………………………………………………………...…41
Appendix…………………………………………………………………….48
Agag, G.M & El-Masry, A.A, 2017 “Why do consumers trust online travel
websites? Drivers and outcomes of consumer trust toward online travel websites.” Journal of Travel Research, 56 (3), pp. 347-369. ISSN 0047-2875

Ajzen, I. (1991). “The theory of planned behavior. Organizational behavior and human
decision processes.”50(2), 179-211.

Alalwan, Ali Abdallah. “Investigating the impact of social media advertising features on
customer purchase intention”. International Journal of Information Management. Oct2018, Vol. 42, p65-77. 13p. DOI: 10.1016/j.ijinfomgt.2018.06.001

Al-Debei, Mutaz & Akroush, Mamoun & Ashouri, Mohamed. (2015). Consumer attitudes
towards online shopping. Internet Research. 25. 707-733. 10.1108/IntR-05-2014-0146.

Anderson, E. W., and M. W. Sullivan. 1993. “The antecedents and consequences of
customer satisfaction for firms.” Marketing Science 12 (2): 125-143.

Anderson, K. C., Knight, D. K., Pookulangara, S., & Josiam, B. (2014). “Influence of
Hedonic and Utilitarian Motivations on Retailer Loyalty and Purchase Intention: A Facebook Perspective.” Journal of Retailing and Consumer Services, 21 (5), 773-779. doi: 10.1016/j.jretconser.2014.05.007

Arslan, Y., Gecti,F.,&Zengin,H(2013). “Examining perceived risks and its influence on
attitudes: A study on private label concumers in Turkey.” Asian Social Science, 9(4), 158-166. Doi:10.5539/ass.v9n4 p158

Ba, S., & Pavlou, P. A. (2002). “Evidence of the effect of trust building technology in
electronic markets: Price premiums and buyer behavior.” MIS Quarterly, 26(3),
243–268.

Babin, B. J., Darden, W. R., & Griffin, M. (1994). “Work and/or Fun: Measuring Hedonic
and Utilitarian Shopping Value.” Journal of Consumer Research, 20 (4), 644-656.

Bart, Y., Shankar, V., Sultan, F., & Urban, G.L. (2005). “Are the drivers and role of online
trust the same for all web sites and consumers? A large-scale exploratory empirical
study.” Journal of Marketing, 69, 133–152. doi:
http://dx.doi.org/10.1509/jmkg.2005.69.4.133.

Beneke, J., Greene, A., Lok, I., & Mallett, K. (2012). “The Influence of Perceived Risk on
Purchase Intent – The Case of Premium Grocery Private Label Brands in South Africa.” Journal of Product & Brand Management, 21 (4), 4-14. doi: 10.1108/10610421211203060

Bridges, E., & Florsheim, R. (2008). “Hedonic and utilitarian shopping goals: The online
experience.” Journal of Business Research, 61(4), 309 314.doi:10.1016/j.jbusres.2007.06.017

Cases, A. S. (2002). “Perceived risk and risk reduction strategies in Internet shopping”.
International Review of Retail, Distribution and Consumer Research, 12(49), 375–394.

Caswell S. 2000. “Women enjoy e shopping less than men.” www.ecommerce.com
(January 11).

Chang, En-chi., Tseng, Ya-Fen., Research note: E-store image, perceived value and
perceived risk. Journal of Business Research. 66(2013) 864-870. https://doi.org/10.1016/j.jbusres.2011.06.012

Chen, R., & He, F. (2003). “Examination of brand knowledge, perceived risk and
consumers’ intention to adopt an online retailer.” Total Quality Management and Business Excellence, 14(6), 677–693.

Chen, S. Y., & Macredie, R. D. (2005). “The assessment of usability of electronic shopping:
A heuristic evaluation”. International Journal of Information Management, 25(6), 516–532.

Chen, Z. and Dubinsky, A.J. (2003), “A conceptual model of perceived customer value in e-
commerce: a preliminary investigation”, Psychology and Marketing, Vol. 20 No. 4, pp. 323-347.

Cheung, W. M., & Huang, W. (2002). “An investigation of commercial usage of the World
Wide Web: A picture from Singapore”. International Journal of Information Management, 22(5), 377–388.

Childers, T.L., Carr, C.L., Peck, J., Carson, S., 2001. “Hedonic and utilitarian motivations
for online retail shopping behavior.” J. Retail. 77, 511–535.
https://doi.org/10.1016/S0022-4359(01)00056-2

Chiang, Chun-Fang & Jang, Soocheong. (2006). “The Effects of Perceived Price and Brand
Image on Value and Purchase Intention: Leisure Travelers' Attitudes Toward Online Hotel Booking.” Journal of Hospitality & Leisure Marketing. 15. 49-69. 10.1300/J150v15n03_04.

Chun-Fang Chiang & S.C. Shawn Jang (2007) “The Effects of Perceived Price and Brand
Image on Value and Purchase Intention: Leisure Travelers' Attitudes Toward Online Hotel Booking.” Journal of Hospitality & Leisure Marketing, 15:3, 49-69, DOI:10.1300/J150v15n03_04

Clark, M., & Wood, R. C. (1998). “Consumer loyalty in the restaurant industry bv: A
preliminary exploration of the issues.” International Journal of Contemporary Hospitality Management 10(4), 139–144.

Cox, D.F., & Rich, S.(1964). Perceived risk and consumer decision making. J.
MarketingRes., 1,32–39.

Cronin, J., M. Brady, R. Brand, R. Hightower, and D. Shemwell. 1997. “A cross-sectional
test of the effect and conceptualization of service value.” The Journal of Service Marketing 11 (6): 357-391.

Dabholkar, P. A. (1996). “Consumer Evaluations of New Technology-Based Self-Service
Options: An Investigation of Alternative Models of Service Quality.” International Journal of Research in Marketing, 13 (1), 29-51.doi:10.1016/0167-8116(95)00027-5

Devaraj, S., Matta, K. F., & Conlon, E. (2001). “Product and service quality: The
antecedents of customer loyalty in the automotive industry.” Production and Operations Management, 10(4), 424–439.

Dodds, W. B., Monroe, K. B., & Grewal, D. (1991). “Effects of price, brand, and store
information on buyers’ product evaluations.” Journal of Marketing Research, 28(3),
307–319.

Fornell,C.R.,& Larcker,D.F.(1981). “Evaluating structural equation models with
unobservable variables and measurement error.” J. Marketing Res., 18(1), 39–50.

Garbarino, E., & Strahilevitz, M. (2004). “Gender differences in the perceived risk of buying
online and the effects of receiving a site recommendation.” Journal of Business Research, 57(7), 768–775.

Ghosh, A. (1990), Retail Management, 2nd ed., Dryden Press, Chicago, IL.

Glover, S., & Benbasat, I. (2010). “A comprehensive model of perceived risk of e-
commerce transactions.” International Journal of Electronic Commerce, 15(2), 47–78.

Hassan, A. M., Kunz, M. B., Pearson, A. W., & Mohamed, F. A. (2006). “Conceptualization
and measurement of perceived risk in online shopping.” Marketing Management Journal, 16(1), 138–147

Hoffman, D. L., Novak, T. P., & Peralta, M. (1999). “Building consumer trust online.”
Communications of the ACM, 42(4), 80e85.

Hong, I. B., & Cha, H. S. (2013). “The mediating role of consumer trust in an online
merchant in predicting purchase intention.” International Journal of Information Management, 33(2013) 927-939.

Horton RL. :”The structure of decision risk: some further progress.” J Acad Mark Sci
1976;4:94–706.

Jambulingamis, M.., Sumathi, C.,& Rajagopal, G.R. (2016). “Barriers of Venturing into
Facebook Commerce among SMEs.” Journal of Internet Banking and Commerce. Jan 2016, Vol. 21, no. S2.

Jarvenpaa, S. L., Tractinsky, N., & Vitale, M. (2000). “Consumer trust in an internet store.”
Information Technology and Management, 1(1–2), 45–71.

Johnson-George, C., & Swap, W. (1982). “Measurement of specific interpersonal
trust:Construction and validation of a scale to assess trust in a specific other”. J. Pers.Soc. Psychol., 43(6), 1306–1317.

Khan SA, Chang H-T (2019) “Comparative analysis on Facebook post interaction using
DNN, ELM and LSTM. PLoS ONE 14(11)”: e0224452. https://doi.org/10.1371/journal.pone.0224452

Kang, Ju-Young M.; Johnson, “F-Commerce platform for apparel online social shopping:
Testing a Mowen’s 3M model.” Kim K.P. International Journal of Information Management. Dec2015, Vol. 35 Issue 6, p691-701. 11p. DOI: 10.1016/j.ijinfomgt.2015.07.004.

Kim, H.W., Xu, Y., & Gupta S., (2012) “Which is more important in Internet shopping,
perceived price or trust?” Electronic Commerce Research and Applications. P 241-252. https://doi.org/10.1016/j.elerap.2011.06.003

Kim, M. J., Chung, N., & Lee, C. K. (2011). “The effect of perceived trust on electronic
commerce: shopping online for tourism products and services in South Korea.”
Tourism Management, 32(2), 256e265.

Kim, D. J., Ferrin, D. L., & Rao, H. R. (2008). “A trust-based consumer decision-making
model in electronic commerce: The role of trust, perceived risk, and their antecedents.” Decision Support Systems, 44, 544–564.
https://doi.org/10.1016/j.dss.2007.07.001

Kim, L. H., Kim, D. J., & Leong, J. K. (2005). “ The Effect of Perceived Risk
on Purchase Intention in Purchasing Airline Tickets Online” Journal of Hospitality & Leisure Marketing, Vol. 13(2) 2005. doi:10.1300/J150v13n02_04

Kuisma, T., Laukkanen, T. and Hiltunen, M. (2007), “Mapping the Reasons for Resistance
to Internet Banking: A Means-End Approach”, International Journal of Information Management, Vol. 27 No. 2, pp. 75–85.

Liang, T. P., & Turban, E. (2011). “Introduction to the special issue social commerce: a
research framework for social commerce.” International Journal of Electronic Commerce, 16(2), 5-14

Leong, Lai-Ying., Jaafari, Ismawati N., Ainin Sulaiman (2018). “Understamding Facebook
commerce (F-commerce) actual purchase from an artificial neural network perspective.” Journal of electronic commerce research, Vol. 19, No. 1, 2018.

Lemire, M., Paré, G., Sicotte, C., Harvey, C., 2008. “Determinants of internet use as a
preferred source of information on personal health.” Int. J. Med. Inform. 77 (11),
723–734.

Ling, K. C., Chai, L. T., & Piew, T. H. (2010). “The effects of shopping orientations, online
trust and prior online purchase experience toward customers’ online purchase intention.” International Business Research, 3(3), 63–76.

Lim, N. 2003. Consumers’ perceived risk: Sources versus consequences. Electronic
Commerce Research and Applications 2: 216–38
Lim, N. 2003. Consumers’ perceived risk: Sources versus consequences. Electronic
Commerce Research and Applications 2: 216–38
Lim, N. 2003. Consumers’ perceived risk: Sources versus consequences. Electronic
Commerce Research and Applications 2: 216–38.
Lim, N. 2003. “Consumers’ perceived risk: Sources versus consequences." Electronic
Commerce Research and Applications 2: 216-38.

Lim, K., Sia, C., Lee, M., & Benbasat, I. (2006). “Do I trust you online, and if so, will I
buy? An empirical study of two trust-building strategies.” Journal of Management Information Systems, 23(2), 233–266.

Lim, K., Sia, C., Lee, M., & Benbasat, I. (2006). “Do I trust you online, and if so, will I
buy? An empirical study of two trust-building strategies.” Journal of Management Information Systems, 23(2), 233–266.

Lin, L. Y., & Chen, C. S. (2006). “The influence of the country-of-origin image, product
knowledge and product involvement on consumer purchase decisions: an empirical study of insurance and catering services in Taiwan.” Journal of consumer Marketing, 23(5), 248-265.

Lopez-Nicolas, C., & Molina-Castillo, F. J. (2008). “Customer knowledge management and
e-commerce: The role of customer perceived risk.” International Journal of Information Management, 28(2), 102–113. doi:10.1016/j.ijinfomgt.2007.09.001

Mansour, S. & Ali, Yaghoob-Nejadi. (2009). “A Survey of the Effect of Consumers' Perceived Risk on Purchase Intention in E-Shopping.” Business Intelligence Journal. 2.

Mathwick C, Malhotra N, Rigdon E. “Experiential value: conceptualization, measurement,
and application in the catalog and Internet shopping environment.” J Retail 2001;77:39–56

Mayer, R. C., Davis, J. H., & Schoorman, F. D. (1995). “An integrative model of organi-
zational trust.” Acad. Manage. Rev., 20(3), 709–734

Mitchell, V. W. (1999). “Consumer perceived risk: Conceptualizations and models.”
European Journal of Marketing, 33(2), 163–195.

Murray, K., & Schlacter, J. 1990. “The impact of services versus goods on consumer’s
assessments of perceived risk and variability.” Journal of the Academy of Marketing Science, 18(1): 51 65

McKnight, D. H., Choudhury, V., & Kacmar, C. (2002). “Developing and validatingtrust
measures for e-commerce: An integrative typology.” Inf. Syst. Res., 13(3),334–359.

McKnight, D. H., Choudhury, V., & Kacmar, C. (2002). “The impact of initial consumer
trust on intentions to transact with a web site: a trust building model.” Journal of
Strategic Information Systems, 11(3), 297e323.

Mathwick C, Malhotra N, Rigdon E. “Experiential value: conceptualization, measurement,
and application in the catalog and Internet shopping environment.” J Retail 2001;77:39–56.

Novak, T. P., Hoffman, D. L., & Yung, Y. (2000). “Measuring the customer experience in
online environment: A structural modeling approach.” Marketing Science, 19(1), 22–42.

Nunnally, J. C. (1978). Psychometric theory (2nd ed.). New York: McGraw-Hill.

Overby JW, Lee EJ. “The effects of utilitarian and hedonic online shopping value on
consumer preference and intentions.” J Bus Res 2006;59:1160–6.

Ponte, B. P., Trujillo, E. C., & Rodriguez, T. E., (2015) “Influence of trust and perceived
value on the intention to purchase travel online: Integrating the effects of assurance on trust antecedents.” Tourism Management 47 (2015) 286e302.

Parasuraman, A., & Grewal, D. (2000). “The Impact of Technology on the Quality-Value-
Loyalty Chain: A Research Agenda.” Journal of the Academy of Marketing Science, 28(1), 168–174. https://doi.org/10.1177/0092070300281015

Ringle, C., Henseler, J. & Sinkovics, R. (2009). “The Use of Partial Least Squares Path
Modeling in International Marketing.” Emerald JAI Press 10.1108/S1474-7979(2009)0000020014.

Sam, M. F. M., & Tahir, M. N. H. (2009). “Website quality and consumer online purchase
intention of air ticket.” International Journal of Basic & Applied Sciences IJBAS, 9(10), 20–25.

Shah, S. & Aziz, J. & Jaffari, A.R. & Waris, Sidra & Ejaz, W. & Fatima, M. & Sherazi,
Syed. (2012). “The impact of brands on consumer purchase intentions.” Asian Journal of Business Management. 4. 105-110.

Soebandhi, Santirianingrum., Kusuma, R.A., Subagyo, H.D., Sukoco A., Hermanto, D., Bin
Bon, Abdul, T., “Utilitarian and Hedonic Motivations: Its Influences on
Search and Purchase Intention on Instagram.” Proceedings of the International Conference on Industrial Engineering and Operations Management Bangkok. 5-7, 2019

Shi-jie Jiang1 , Xin Liu1 , Na Liu1 , Feiyun Xiang1 Social Behavior and Personality,
Volume 47, Issue 7, e8141 https://doi.org/10.2224/sbp.8141 www.sbp-journal.com

Sullivan, Y.W., & Kim, D. J.,(2018) “Assessing the effects of consumers’ product
evaluations and trust on repurchase intention in e-commerce environments.” International Journal of Information Management. 39 (2018) 199–219. https://doi.org/10.1016/j.ijinfomgt.2017.12.008

Swaminathan, V., Lepkowska-White, E., & Rao, B. P. (2003). “The Internet and consumer
buying behavior: a research framework and analysis.” In C. Steinfield (Ed.). Current
topics in e-commerce (pp. 64–84). Lafayette, IN: Purdue University Press.

Thang DCL, Tan BLB. “Linking consumer perception to preference of retail stores: An
empirical assessment of the multi-attributes of store image.” J Retail Consum Serv
2003;10(4):193–200.

Tan, S. J. (1999). “Strategies for reducing consumers’ risk reduction aversion in Internet
shopping.” Journal of Consumer Marketing, 16(2), 163-180.

Tiangsoongnern, L., D'Alessandro, S., & Girardi, A (2012). “Perceived Risk and Trust as
Antecedents of Online Purchasing Behaviour in the USA Gemstone Industry.” Asia Pacific Journal of Marketing and Logistics. 24. 433-460. 10.1108/13555851211237902.

Vora, Lopa Jilpesh. “Evolution of mobile generation technology: 1G to 5G and review of
upcoming wireless technology 5G.” International Journal of Modern Trends in Engineering and Research 2 (2015)

Wahyuningsih Gadjah Mada International Journal of Business September-December 2005,
Vol. 7, No. 3, pp. 301—323

Wells, J. D., Valacich, J. S., & Hess, T. J. (2011). “What signal are you sending? How
website quality influences perceptions of product quality and purchase intentions.”
MIS Quarterly, 35(2), 373–396.

Wu, L. Y., Chen, K. Y., Chen, P. Y., & Cheng, S. L. (2014). “Perceived value, transaction
cost, and repurchase-intention in online shopping: A relational exchange perspective.” Journal of Business Research, 67(1), 2768–2776.

Zeithaml, V. A. (1988). “Consumer perceptions of price, quality, and value: A means-end
model and synthesis of evidence.” Journal of Marketing, 52(3), 2–22.

Zhan Chen and Alan J. Dubinsky Purdue University Psychology & Marketing, Vol. 20(4):
323– 347 (April 2003) Wiley Periodicals, Inc. DOI: 10.1002/mar.10076

Zhu, Wenlong., Mou, Jian & Benyoucef, Morad. “Exploring purchase intention in cross-
border E-commerce: A three stage model.” Journal of Retailing and Consumer Services. Volume 51, November 2019, Pages 320-330

Edison Chen, 2017
https://e27.co/retailing-over-facebook-live-is-a-thing-in-taiwan-here-is-how-it-works-20170720/ (accessed October, 2020)

https://napoleoncat.com/stats/facebook-users-in-taiwan/2019/01 (accessed October, 2019)

https://napoleoncat.com/stats/facebook-users-in-taiwan/2020/03 (accessed march 2020)

https://international.thenewslens.com/article/86394

https://bryankramer.com/how-live-video-streaming-is-going-to-crush-it-in-2016/ (accessed September, 2019)

https://www.forbes.com/sites/ralphjennings/2018/10/11/facebook-says-it-already-has-97-of-taiwans-internet-users-and-now-its-targeting-businesses/#124c80faeb40 (accessed October, 2019)

Tom Meisfjord
https://switchboard.live/blog/live-streaming-history (accessed October, 2019)
連結至畢業學校之論文網頁點我開啟連結
註: 此連結為研究生畢業學校所提供,不一定有電子全文可供下載,若連結有誤,請點選上方之〝勘誤回報〞功能,我們會盡快修正,謝謝!
QRCODE
 
 
 
 
 
                                                                                                                                                                                                                                                                                                                                                                                                               
第一頁 上一頁 下一頁 最後一頁 top
無相關期刊
 
無相關點閱論文