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研究生:孫昊業
研究生(外文):Hao-Ye Sun
論文名稱:為什麼我很在意別人在社群網站上的表現?社群網站嫉妒情緒之研究
論文名稱(外文):Why Do I Care About Other People’s Behavior on Social Networking Sites? The Research of Social Networking Sites Envy
指導教授:江志卿江志卿引用關係
指導教授(外文):Chih-Ching Chiang
口試委員:廖則竣劉英和
口試委員(外文):Che-Chen LiaoYing-Ho Liu
口試日期:2020-07-11
學位類別:碩士
校院名稱:國立東華大學
系所名稱:資訊管理碩士學位學程
學門:電算機學門
學類:電算機一般學類
論文種類:學術論文
論文出版年:2020
畢業學年度:108
語文別:中文
論文頁數:94
中文關鍵詞:嫉妒社群網站應得感社會比較理論
外文關鍵詞:EnvySocial Network SitesDeservingnessSocial Comparison Theory
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隨著社群網站的發展,社群網站成為現在人不可或缺的必需品且具有高度黏著性,2017年底,全球社群網站使用者超過四十億人,然而先前研究指出,使用社群網站會引起使用者的負面情緒,加上社群網站高速傳播的特性將迅速累積負面情緒與並在使用者中擴散,對全世界使用者帶來巨大衝擊,因此負面情緒與社群網站的研究日漸受到關注。

而在眾多負面情緒中,嫉妒感是一個具有攻擊性與強烈負面感受的情緒種類,本研究認為必須著重探討嫉妒感在社群網站中的產生機制,以有效避免具有攻擊性的情緒在社群網站中擴散。然而先前研究多半著重於使用社群網站會產生何種負面情緒或對使用者有什麼影響,鮮少以嫉妒感做為研究標的,但若要有效抑制嫉妒感產生,必須先了解其中的產生機制。因此本研究致力於探討使用社群網站引發嫉妒情緒的作用機制,並根究其關鍵變數,使社群網站中嫉妒情緒的產生能有效降低。本研究以應得感產生嫉妒情緒之觀點,歸納使用者判斷比較對象是否應得的比較基準,以作為嫉妒感產生之預測依據,根據分析結果指出,本研究對惡性嫉妒的解釋力高達67.4%,對善意嫉妒的解釋力達18.6%,期望本研究之研究模式能為學術界及業界提出貢獻。
With the development of social network sites, social network sites have become an indispensable necessity. By the end of 2017, there were more than 4 billion users worldwide. However, previous studies have pointed out that using social networking sites will arouse users’ negative emotions, coupled with the high-speed spread of social websites, will quickly accumulate negative emotions and spread among users, which will have a huge impact on users all over the world. Therefore, the research of negative emotions on SNSs is increasingly being studied attention. Envy is an emotional with aggressive and strong negative feelings, therefore, our study believes that it is necessary to focus on the mechanism of generating envy in order to effectively avoid the spread of envy in SNSs. However, most of the previous studies focused on other negative emotions or their effects on users, and seldom selected envy as the research topic, but understanding the mechanism of envy is the first step to effectively suppress envy.

Therefore, our research is dedicated to exploring the mechanism of envy on SNS. Based on the view that the sense of deserving produces jealousy emotions, this study summarizes the comparison benchmarks for users to judge whether the comparison object deserves, as the basis for predicting the generation of jealousy. According to the analysis results, the R2 of malicious envy is 67.4% , and R2 of benign is 18.6%. We hope that the research model of this research can contribute to the academic community and industry.
致謝 i
中文摘要 ii
英文摘要 iii
圖目錄 vii
表目錄 viii
第一章 緒論 1
第一節 研究背景 1
第二節 研究動機 3
第三節 研究目的與問題 6
第四節 研究範疇與對象 6
第五節 研究流程 7
一、構思與確認研究問題階段 7
二、研究架構設計階段 7
三、問卷設計、發放及回收階段 8
四、資料分析與實證階段 8
五、綜合探討階段 8
第二章 文獻探討 11
第一節 社會比較理論 11
一、社會比較 11
二、社會比較的動機與方式 12
第二節 嫉妒 12
一、嫉妒的意涵 12
二、善意嫉妒與惡性嫉妒 14
第三節 引發嫉妒的主要因素 15
一、應得感: 15
二、影響嫉妒感產生的相關因素: 19
第四節 社群網站 21
一、社群網站意涵 21
二、社群網站與嫉妒感 22
第三章 研究方法 25
第一節 研究模式 25
第二節 假說推導 26
第三節 研究變項之操作型定義與衡量 30
一、社交訊息消費 31
二、應得感評估 31
二、惡性嫉妒 32
三、善意嫉妒 32
四、控制變數 33
第四節 問卷設計與資料蒐集 35
一、問卷內容 35
二、研究對象 35
三、資料蒐集方法 36
第五節 資料分析方法與工具 36
一、敘述性統計分析 36
二、信效度分析 36
三、探索性因素分析 37
四、驗證性因素分析 37
五、相關分析 38
六、結構方程模式分析 38
第四章 資料分析 39
第一節 資料蒐集程序 39
第二節 樣本穩定性分析 40
一、無反應偏差分析 40
二、共同方法變異檢測 42
第三節 敘述性統計分析 43
一、基本資料之敘述性統計分析 44
二、研究變項之敘述性統計分析 52
第四節 效度與信度分析 53
一、效度分析 53
二、信度分析 61
第五節 結構模式與假設檢定 63
一、結構方程模式 63
第五章 結果討論與建議 77
第一節 研究發現與結果討論 77
一、 價值觀應得感、公平應得感與社交訊息消費之討論 77
二、社會規範應得感與社交訊息消費、善意嫉妒感及後續行為討論 78
三、價值觀違犯與公平違犯不會引發善意嫉妒,但會引發惡性嫉妒 79
四、惡性嫉妒會顯著降低主觀幸福感 80
五、善意嫉妒與惡性嫉妒皆會產生自我強化行為 80
六、Facebook及Instagram的使用行為具有顯著差異,嫉妒感產生機
制不具有顯著差異 81
七、性格嫉妒會顯著增強善意嫉妒與惡性嫉妒產生 82
八、社交訊息分享會顯著增強惡性嫉妒產生 82
九、內外控人格與善意嫉妒之討論 83
第二節 研究結論 83
第三節 研究貢獻 84
一、理論貢獻 85
二、實務貢獻 85
第四節 研究限制與未來研究建議 87
參考文獻 89
附錄一 研究問卷 95
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