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This paper discusses the operational performance of electricity businesses according to the information extracted from internal network balanced scorecards. A case company was selected, and its business performance was examined. Data were collected and analyzed according to four dimensions of balanced scorecards, namely finance, customer, internal procedure of the business, and learning and growth. The Taguchi method was incorporated in the data analysis. Indicators of business performance over 6 years were quoted to determine strength and weakness of the company. A SWOT (strength, weakness, opportunity, and threat) analysis was conducted by placing advantageous items into the strength category and disadvantaged items into the weakness category while collecting information regarding opportunities and threats. Subsequently, competitive business strategies were developed as operation guidelines for the company.
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