跳到主要內容

臺灣博碩士論文加值系統

(44.221.70.232) 您好!臺灣時間:2024/05/29 04:05
字體大小: 字級放大   字級縮小   預設字形  
回查詢結果 :::

詳目顯示

我願授權國圖
: 
twitterline
研究生:莊天允
研究生(外文):CHUANG,TIEN-YUN
論文名稱:知覺品質、知覺風險、知覺價值、價格敏感度與行為意圖之關係—以高雄捷運輕軌周遊二日卡為例
論文名稱(外文):The Relationship among Perceived Quality, Perceived Risk, Perceived Value, Price Sensitive and Behavioral Intention: A Case Study of Kaohsiung LRT 2-Day Pass
指導教授:王穎駿王穎駿引用關係
指導教授(外文):WANG,YING-CHUN
口試委員:林誌銘周萍芬徐立偉王穎駿
口試日期:2020-06-12
學位類別:碩士
校院名稱:國立高雄餐旅大學
系所名稱:觀光研究所
學門:民生學門
學類:觀光休閒學類
論文種類:學術論文
論文出版年:2020
畢業學年度:108
語文別:中文
論文頁數:202
中文關鍵詞:知覺品質知覺風險知覺價值價格敏感度行為意圖
外文關鍵詞:Perceived QualityPerceived RiskPerceived ValuePrice SensitiveBehavioral Intention
相關次數:
  • 被引用被引用:4
  • 點閱點閱:305
  • 評分評分:
  • 下載下載:0
  • 收藏至我的研究室書目清單書目收藏:1
書名頁 i
論文口試委員審定書 ii
摘要 iii
ABSTRACT iv
致謝 v
目錄 vi
表目錄 viii
圖目錄 xi
第壹章 緒論 1
第一節 研究背景 1
第二節 研究動機 3
第三節 研究目的 6
第四節 研究流程 7
第貳章 文獻探討 8
第一節 智慧旅遊的現況 8
第二節 國內外套票旅遊券與搭乘模式 11
第三節 知覺品質 19
第四節 知覺風險 24
第五節 知覺價值 29
第六節 價格敏感度 33
第七節 行為意圖 37
第八節 小結 40
第參章 研究方法 41
第一節 研究架構 41
第二節 研究假設 42
第三節 問卷設計 46
第四節 抽樣設計 52
第五節 資料分析法 53
第肆章 實證分析 55
第一節 描述性統計分析 55
第二節 探索性因素分析 69
第三節 信效度分析 77
第四節 獨立樣本t檢定分析 83
第五節 單因子變異數分析 88
第六節 迴歸分析 147
第伍章 結論與建議 154
第一節 研究結論 154
第二節 管理意涵 158
第三節 研究建議 162
第四節 研究限制與未來研究建議 164
參考文獻 165
附錄問卷 186


丁誌魰、黃俊瑋(2008)。線上拍賣購買意願模型之研究。資訊管理學報,15(3),83-111。
王又鵬、鄭惠琦、曾忠蕙(2015)。行動商務時代下虛擬社群網站之粉絲團的關係強度、知覺風險與商品購賣意願間關係之研究。電子商務研究,13(4),481-503。
王明坤、黃國平(2011)。電信解除管制後新產品服務知覺品質、服務等候、企業形象與知覺價值對消費者行為意向之影響-台灣三大電信公司服務競爭模型之比較。電子商務學報,13(2),303-338。
白如玲、鍾涓涓(2013)。線上旅遊產品知覺品質,知覺價值與行為意願之研究:以品牌利益與知覺風險為前置因素。島嶼觀光研究,6(4),46-78。
石岳峻(2015)。智慧旅遊–旅遊多媒體應用。高雄市:五南。
交通部觀光局(2019a)。近十年出國資料。2019年11月05日,取自https://stat.taiwan.net.tw/outboundSearch
交通部觀光局(2019b)。台灣好玩卡。2019年10月20日,取自https://www.funcard.tw/about.aspx
成海清、李敏強(2007)。顧客價值概念內涵、特點及評價。西北農林科技大學學報(社會科學版),7(2),34-38。
何慧儀、簡敏如(2011)。電子雜誌品牌知名度對知覺價值及購買意願之影響。中華印刷科技年報,258-269。
吳立偉、林呈昱、林瑋琳 (2015)。自有品牌之名人代言:品牌熟悉度、知覺風險、知覺價值與品牌關係。管理研究學報,15(1),85-116。
吳孟穎(2019)。品牌形象對促銷活動吸引力與消費者知覺風險的影響-以產品涉入為干擾變項(未出版碩士論文)。東吳大學,台北市。
吳旻儒(2018)。使用科技接受模型探討在台灣臉書直播的消費者行為(未出版碩士論文)。國立交通大學,新竹市。
吳明隆(2008)。SPSS操作與應用:問卷統計分析實務。台北:五南。
吳長生、袁家徹(2015年5月)。品牌形象、知覺價格、知覺品質與知覺價值對價購買意願之影響-以私有品牌7-SELECT the Beer 啤酒為例。提升競爭力與經營管理學術研討會,淡江大學。
吳淑鶯、陳燕柔(2012)。綠色行銷認知與知覺創新對知覺品質、知覺風險及購買意願之影響。中華管理評論國際學報,15(3),1-26。
吳淑鶯、彭康達(2010)。消費者對航空公司的品牌知曉、認知品質與知覺價值在品牌態度及購買意願上之影響。中華管理評論學報,13(2),1-17。
吳淑鶯、蕭雅如、林婉婷、何雅琳、黃詩莤、紀伯融(2012)。綠色行銷對知覺品質、知覺價格、知覺風險、知覺價值及購買意願的影響–以有機食品為例。創新與經營管理學刊,3(1),19-41。
吳萬益、林清河(2002)。行銷研究,台北市 : 華泰文化。
李安娜、邱長光、陳瑩育(2015)。鹿港老街飲食吸引力、知覺品質與遊客重遊行為意圖之研究。建國科大社會人文期刊,34(2),1-17。
杜庭瑜(2017)。以科技接受模式探討消費者使用行動支付意圖之研究–電子錢包為例(未出版碩士論文)。東吳大學,台北市。
周文玲、梁立衡(2017)。SPA產業顧客欣喜與顧客價格敏感度之關係-兼論顧客消費者衝動特質之干擾效果。全球管理與經濟,13(2),1-18。
周建亨、陳津美(2007)。企業體驗行銷與消費者價格敏感度關係之研究。行銷科學學報,3(1),89-106。
周曼蓉(2015)。遊客知覺價值與重遊意願之研究-以台南市新化老街區為例遊客知覺價值與重遊意願之研究-以台南市新化老街區為例(未出版碩士論文)。國立屏東科技大學,屏東市。
林宜(2017)。服務品質、顧客滿意度與忠誠度關係之研究-以高雄輕軌為例(未出版碩士論文)。國立高雄餐旅大學,高雄市。
林忠勳(2004)。品牌聯想、知覺風險對企業經理人購買意願之影響研究(未出版之碩士論文)。南華大學,嘉義縣。
林明鋒(2005)。以體驗行銷觀點探討景觀咖啡廳的商店氣氛因素及知覺價值之研究-以新社地區為例(未出版碩士論文)。朝陽科技大學,台中市。
林宣佑(2017)。工程專案時程管理之系統動力學研究-以高雄輕軌候車站為例(未出版碩士論文)。國立中山大學,高雄市。
林郁璇、謝雨婷(2015)。探討國內旅客對淡海輕軌行經淡水老街之認知分析。新北市政府,新北市。
林家弘(2017)。網路促銷廣告、知覺風險及限制性因素對促成消費者衝動性購買之影響(未出版碩士論文)。國立屏東科技大學,屏東市。
林隆儀、許庭偉(2006)。表演品質、服務品質、顧客滿意與顧客忠誠的關係之研究。行銷評論,3(4),497-528。
林愷茵、李明聰(2012)。計劃行為理論探討遊客對於生態旅遊之行為意圖-以台江國家公園為例。休閒暨觀光產業研究,6(1),41-65。
林耀南、邱琦倫、林佳穎(2010)。消費者創新性、物質主義、消費者自信心與價格敏感度之關聯性研究。創造學刊,1(2),97-118。
邱乙庭(2018)。探討主要行動支付在台灣發展現況和影響因素(未出版碩士論文)。國立雲林科技大學,雲林縣。
柯嘉珍(2010)。「分時度假產品」產品知識、知覺風險與降低風險策略關係之研究(未出版碩士論文)。靜宜大學,台中市。
柯麗玲(2013)。以計畫行為理論的觀點探討網路輔助教學使用意圖影響因素之研究(未出版碩士論文)。國立臺中科技大學,台中市。
洪光宗、洪光遠、朱志忠(譯)(2008)。消費者行為(原作者:Hawkins、Best 與Mothersbaugh)。台北市:華泰書局。(原著出版年:2004)。
洪旗能(2018)。與機器人共舞—以科技接受模式探討銀行行員與機器人偕同工作的接受因素(未出版碩士論文)。國立台灣科技大學,台北市。
紀夙娟(2009)。消費者的價格敏感度與滿意度之關係研究。多國籍企業管理評論, 3(1),235-251。
香港鐵路有限公司(2019)。八達通香港輕鐵及巴士服務簡介。2019年10月22日,取自http://www.mtr.com.hk/ch/customer/services/more_light_rail.html
祝道松、盧正宗、徐雅培(2007),「制度型信任機制、知覺風險影響網路消費者購物意圖之研究」。電子商務學報,9(2),291-320。
張孝銘(2008)。休閒消費者行為。台北:華都文化事業有限公司.
張家瑜、陳瑜芬、溫玲玉、林美純(2009)。旅遊電子商務網站服務品質、知覺風險、行為意圖之關聯性假設(未出版之碩士論文)。國立彰化師範大學,彰化市。
張愛華、蕭丞傑(2012)。消費者行動服務使用意願之研究:跨服務與跨使用者之比較。中山管理評論,20(2),603-635。
張瑞琇、江睿盈(2017)應用科技接受模式探討顧客價值、知覺風險及使用意願之關係-以星巴克的行動支付為例。休閒事業研究期刊,5(2),36-54。
曹峻榮(2017)。知覺品質、知覺風險與知覺價值關係之研究以觀光旅館旅客為例(未出版碩士論文)。景文科技大學,新北市。
郭怡君(2007)。幼稚園行銷策略及其成效之個案研究(未出版碩士論文)。淡江大學,新北市。
郭東昇、洪靜美、王鈺涵(2019)。涉入程度、知覺價值與知覺風險對使用態度之影響。觀光與休閒管理期刊,7(1),115-124。
陳冠仰、陳柏元、戴有德、污立宇(2016)。知覺品質、知覺價值與行為意圖關係之研究-交易成本觀點。臺大管理論叢,27(1),191-224。
陳莉婷(2016)。性別對品牌社群參與價格敏感度關係之干擾效果(未出版碩士論文)。文化大學,台北市。
陳榮方、吳宜家(2011)。品牌形象與知覺價值對顧客忠誠度之影響-高雄市吳記餅店為例(未出版碩士論文)。國立高雄應用科技大學,高雄市。
陳福祥(2007)。古蹟旅遊體驗品質、知覺價值、滿意度與遊後行為意圖之研究-以臺南市為例(未出版碩士論文)。南華大學,嘉義縣。
陳寬裕(2017)。應用統計分析:SPSS的運用。高雄市:五南。
陳龍明(2018)。網路口碑與知覺風險對網路住宿之影響-以Airbnb為例(未出版碩士論文)。國立高雄師範大學,高雄市。
曾淑美、陳玉芬(2011)。 知覺風險、信任與資訊豐富度對再合購意願之影響。電子商務研究,9(3),269-293。
曾齡玉(2005)。價格敏感度與知覺主流設計對延遲購買行為影響之研究-以數位相機產品為實證(未出版碩士論文)。中原大學,桃園市。
黃文靖、余綉雯、羅淑芳、莊龍隆(2014)。影響網路平價時尚品牌評價因素之研究。華岡紡織期刊,21(2),91-97。
黃姿綾(2017)。探討應用科技接受模型(TAM)與計畫行為理論(TPB)探討消費者QR Code 網路購物之行為意圖(未出版碩士論文)。國立台南應用科技大學,台南市。
黃慧君、黃如慧、蕭慧琦、許芳瑄、盧誌耀(2017)。知覺價值及知覺風險對宅配晚餐購買意願之影響。民生論叢,14,19-35。
楊孝博(2014)。輕軌運輸誘發需求之探討(未出版碩士論文)。國立成功大學,台南市。
楊美月、張志堅(2015)。服務品質、顧客知覺價值與行為意圖影響之研究:以米多力休閒農莊餐廳為例。休閒運動期刊,14,87-98。
楊美滿(2008)。影響消費者使用 3G 加值服務行為意圖之因素研究(未出版之碩士論文)。國立成功大學,台南市。
楊鶉禎(2015)。銀髮族對保健食品產品知識、知覺風險、知覺價值與購買意願關聯性之研究(未出版碩士論文)。中洲科技大學,彰化縣。
資策會產業情報研究所(2019)。行動支付用戶26歲至35歲成長幅度最大。2019年07月15日,取自https://mic.iii.org.tw/news.aspx?id=519&List=16
鄒文恩(2005)。體驗行銷、體驗價值、顧客滿意與行為意向關係之研究-以華納威秀電影院為例(未出版碩士論文)。朝陽科技大學,台中市。
廖玉名(2018)。台灣旅遊目的地品牌識別、知覺價值與遊客行為意圖之研究(未出版碩士論文)。國立臺中科技大學,台中市。
廖則竣、江志卿(2005)。網站服務品質、顧客滿意度及後續行為意圖之探討:以網路購物為例。管理與系統,12(1),23-47。
劉志遠(2008)。產品來源國形象、涉入對價格敏感度影響之研究–以購買美、日、韓、家電產品為例(未出版碩士論文)。大葉大學,彰化縣。
劉依凌(2008)。影響主題餐廳再購意願與價格容忍度相關因素之探討(未出版碩士論文)。國立東華大學,花蓮縣。
劉冠宏(2018)。涉入程度、資訊搜尋、知覺價值與行為意圖關係之研究-以房地產業 為例(未出版碩士論文)。南華大學,嘉義縣。
劉姵呈(2019)。QR Code掃碼支付大整合2大問題成關鍵。2019年07月15日,取自https://www.cna.com.tw/news/afe/201907200029.aspx
樊祖燁、劉芳梅、丁中得(2012)。網路互動性、口碑效果對忠誠度之影響—以社群網站為例。育達科大學報,32,157-174.
潘易傑(2018)。探討知覺風險、懷疑對資訊來源、網路口碑與購買决策干擾效果之研究-以柬埔寨爲例(未出版碩士論文)。南華大學,嘉義縣。
蔡文凱(2005)。主題遊樂園服務品質、顧客滿意、知覺價值與行為意向關係之研究–以月眉育樂世界探索樂園為例(未出版碩士論文)。朝陽科技大學,臺中市。
蔡佩勳(2014)。知覺價格、品牌形象、商店形象對知覺價值與購買意願之關係研究–以西班牙服飾品牌 ZARA 為例(未出版碩士論文)。國立中山大學,高雄市。
蔡清嵐(2014)。品牌形象、知覺價值與忠誠度對技職學校選校實證研究-以知覺價值為中介因素。桃園創新學報,34,209-235。
蔡源成(2016)。探討消費者知覺品質在網路購物之角色扮演。品質月刊,52(3),33-37。
鄭俊、方旻蔚(2013)。淺談智慧旅遊建設。計算機時代,5,68-70。
謝雨妡(2018)。廉價航空促銷方案對於消費者知覺風險、知覺價值與行為意圖影響之研究(未出版碩士論文)。國立屏東科技大學,屏東市。
謝錦堂(2013)。消費者知覺風險與知覺價值對購買意圖之影響:社群網站服務之實證研究。電子商務研究,11(4),431-451。
魏志雄、周文玲、謝茵如、王幸珍(2010)。陌生品牌之知覺品質差異:產品包裝與價格對知覺品質之影響。多國籍企業管理評論,4(1),193-207。
魏純如(2017)。線上評價與評論矛盾性對消費者知覺品質及購買意願影響之探討(未出版碩士論文)。國立東華大學,花蓮縣。
羅巧娜(2017)。以科技接受模型探討消費者行動支付之使用意圖(未出版碩士論文)。東吳大學,台北市。
鐘珮之(2015)。品牌形象、網路商店形象、知覺風險、知覺價值與行為意圖之相關性研究-以廉價航空為例(未出版碩士論文)。國立高雄應用科技大學,高雄市。

Aaker, D. A. (1996). Measuring Brand Equity across Products and Markets. California Management Review, 38(3), 102-120.
Aaker, D. A., & Jacobson, R. (1994). The financial information content of perceived quality. Journal of Marketing Research, 31(2), 191-201.
Addis, M., & Holbrook, M. B. (2001). On the Conceptual Link between Mass Customization and Experience Consumption: An Explosion of Subjectivity. Journal of Consumer Behavior, 1(1), 55-66.
Agrawal, A. K., & Yadav S. (2020). Price and profit structuring for single manufacturer multi-buyer integrated inventory supply chain under price-sensitive demand condition. Computers & Industrial Engineering, 139.
Ahmad, W., & Zhang, Q. (2020). Green purchase intention: Effects of electronic service quality and customer green psychology. Journal of Cleaner Production, 267, 122053.
Aiken, L. S., & West, S. G. (1991). Multiple regression: Testing and interpreting interactions. Newbury Park: Sage publications.
Alba, J. W., & Hutchinson, J. W. (1987). Dimensions of Consumer Expertise. Journal of Consumer Research, 13(4), 411-454.
Alcántara-Pilar, J. M., Del Barrio-García, S., Crespo-Almendros, E., & Porcu, L. (2017). Toward an understanding of online information processing in e-tourism: does national culture matter? Journal of Travel & Tourism Marketing, 34(8), 1128-1142.
Anderson, J. R. (1996). ACT: A simple theory of complex cognition. American Psychologist, 51(4), 355-365.
Ardito, L., Cerchione, R., Vecchio, P. D., & Raguseo, E. (2019). Big data in smart tourism: challenges, issues and opportunities. Journal Current Issues in Tourism, 22(15), 1805-1809.
Asshidin, N. N., Abidin, N., & Borhan, H. B. (2016). Perceived Quality and Emotional Value that Influence Consumer's Purchase Intention towards American and Local Products. Procedia Economics and Finance, 35, 639-643.
Azadpeyma, A., & Kashi, E. (2019). Level of Service Analysis for Metro Station with Transit Cooperative Research Program (TCRPM) Manual: A Case Study - Shohada Station in Iran. Urban Rail Transit, 5(1), 39-47.
Babin, B. J., & Kim, K. (2001). International students travel behavior. A model of the travel-related consumer/dissatisfaction process. Journal of Travel and Tourism Marketing, 10(1), 93-106.
Bai, B., Law, R., & Wen, I. (2008). The impact of website quality on customer satisfaction and purchase intentions: Evidence from Chinese online visitors. International journal of hospitality management, 27(3), 391-402.
Basili, A., Liguori, W., & Palumbo, F. (2014, June). NFC Smart Tourist Card: Combining Mobile and Contactless Technologies towards a Smart Tourist Experience, IEEE Computer Society. IEEE 23rd International WETICE Conference, Washington, DC, USA.
Bauer, R. A. (1960). Consumer Behavior as Risk-Taking. In Hancock, R. S. (Eds.), Dynamic Marketing for A Changing World (pp.389-398). Chicago: America Marketing Association.
Benckendorff, P. J., Xiang, Z., & Sheldon, P. J. (2019). Tourism Information Technology. Boston, Massachusetts: CABI.
Bhatnagar, A., Misra, S., & Rao, H. R. (2000). On risk, convenience and Internet shopping behavior. Communications of the ACM, 43(11), 98-105.
Bloch, P. H., & Richins, M. L. (1983). Shopping Without Purchase: An Investigation of Consumer Browsing Behavior. Advances in Consumer Research, 10, 389-393.
Boes, K., Buhalis, D., & Inversini, A. (2015). Conceptualising Smart Tourism Destination Dimensions. In Tussyadiah, I., and Inversini, A. (Eds.), Information and Communication Technologies in Tourism (pp. 391-403), Lugano: Springer.
Bolton, R. N. (1989). The Relationship between Market Characteristics and Promotional Price Elasticities. Marketing Science, 8(2), 153-169.
Brosdahl, D., & Almousa, M. (2013). Risk Perception and Internet Shopping: Comparing United States and Saudi Arabian Consumers. Journal of Management and Marketing Research, 1(1), 1-17.
Brucks, M., & Zeithaml, V. A. (2000). Price and brand name as indicators of quality dimensions for consumer durables. Journal of the academy of Marketing Science, 28(3), 359-374.
Cavities Tours (2019). Introduction of Trams in Athens. Retrieved 2019, October 30, from https://www.introducingathens.com/tram
Chang, K. C., Hsu. C. L., Kuo, N.-T., & Cheng, Y.-S. (2014). The Impact of Website Quality and Perceived Trust on Customer Purchase Intention in the Hotel Sector: Website Brand and Perceived Value as Moderators. International Journal of Innovation and Technology Management, 5(4), 255-260.
Chen C.-F., & Chen F.-S. (2010). Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourist. Tourism Management, 31(1), 29-35.
Chen, Z., & Dubinsky, A. J. (2003). A Conceptual Model of Perceived Customer Value in e-Commerce: A Preliminary Investigation. Psychology and Marketing, 20(4), 323-347.
Coughlan, A. T., & Soberman, D. (2005). Strategic Segmentation Using Outlet Malls. International Journal of Research in Marketing, 22(1), 61-86.
Cox, D. F. (1967). Risk handling in consumer behavior-An intensive study of two cases. In Cox, D. F. (Eds.), Risk Taking and Information Handling in Consumer Behavior (pp.34-81. Boston: Harvard University Press.
Cronbach, L. J. (1951). Coefficient alpha and the internal structure of tests. Psychometrika, 16(4), 297-334.
Cunningham, S. M. (1967). The Major Dimensions of Perceived Risk. In: Cox, D.F.(Eds.), Risk Taking and Information Handling in Consumer Behavior, Harvard University Press, Boston: MA.
De Kerviler, G., Demoulin, N. T. M., & Zidda, P. (2016). Adoption of in-store mobile payment: Are perceived risk and convenience the only drivers? Journal of Retailing and Consumer Services,31, 334-344.
De Medeiros, J. F., Ribeiro, J. L. D., & Cortimiglia, M. N. (2016). Influence of perceived value on purchasing decisions of green products in Brazil. Journal of Cleaner Production, 110, 158-169.
Delone, W., & Mclean, E. (2003). The Delone and McLean Model of Information Systems Success: A Ten-Year Update. Journal of Management Information Systems, 19(4), 9-30.
Dobrica, Z. J. (2019). From the traditional understanding of tourism destination to the smart tourism destination. Current Issues in Tourism, 22(3), 276-282.
Dodds, W. B., Monroe, K. B., & Grewal, D. (1991). Effects of price, brand, and store Information on buyers’ product evaluations. Journal of Marketing Research, 28(3), 307-319.
Doolin, B., Dillon, S., Thompson, F., & Corner, J. L. (2005). Perceived Risk, the Internet Shopping Experience and Online Purchasing Behavior: A New Zealand Perspective. Journal of Global Information Management, 13(2), 66–88.
Dowling, G. R., & Staelin, R. (1994). A Model of Perceived Risk and Intended Risk-Handling Activity. Journal of Consumer Research, 21(1), 119-134.
Dubai marina (2019). Dubai Tram introduction. Retrieved 2019, October 30, from https://www.dubai-marina.com/dubai-tram/
Erdem, T., Swait, J., & Louviere, J. (2002). The impact of brand credibility on consumer price sensitivity. International Journal of Research in Marketing, 19(1), 1-19.
Fan, X. F., Buhalis, D., & Lin, B. (2019). Tourist typology of online and face-to-face social contact: Destination immersion and tourism encapsulation/decapsulation. Annals of Tourism Research, 78(c), 1-1.
Featherman, M. S., & Pavlou, P. A. (2003). Predicting e-Services Adoption: A Perceived Risk Facets Perspective. International Journal of Human-Computer Studies, 59, 451-474.
Femenia-Serra, F., & Neuhofer, B. (2018). Smart tourism experiences: conceptualisation, key dimensions and research agenda. Investigaciones Regionales– Journal of Regional Research, 42, 129-150.
Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention and behavior: An introduction to theory and research. Massachusetts: Addison-Wesley.
Fornell, C. (1992). A National Customer Satisfaction Barometer: The Swedish Experience. Journal of Marketing, 55(4), 1-22.
Fornell, C., & Larcker, D. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of marketing research, 18, 39-50.
Fornell, C., Johnson, M. D., Anderson, E. W., Cha, J., & Bryant, B. E. (1996). The American Customer Satisfaction Index: Nature, purpose, and findings. Journal of Marketing, 60(4), 7-18.
French Riviera Traveler (2019). Nice Tramway introduction. Retrieved 2019, October 30, from https://www.frenchrivieratraveller.com/Nice/Transport/Tramway.html
Fu, Y., Liu, X., Wang, Y., & Chao, R.-F. (2018). How experiential consumption moderates the effects of souvenir authenticity on behavioral intention through perceived value. Tourism Management, 69, 356-367.
Fuchs, M., Höpken, W., & Lexhagen, M. (2014). Big data analytics for knowledge generation in tourism destinations- A case from Sweden. Journal of Destination Marketing and Management, 3(4), 161-174.
Gabor, A., & Granger, C. W. J. (1965). The pricing of new products. Scientific Business, 3(2), 141-150.
Gangopadhyay, S., Dhyani, R., & Sharma, N. (2013). Critical Issues Related to Metro Rail Projects in India. Journal of Infrastructure Development, 5(1), 67-86.
Garretson, J. A., & Clow, K. E. (1999). The influence of coupon face value on service quality expectation, risk perceptions and purchase intentions in the dental industry. The Journal of Service Marketing, 13(1), 59-70.
Garvin, D. A. (1984). What does- Product Quality Really Mean? Sloan Management Review, 26(1), 25-43.
Gatignon, H. (1984). Competition as a Moderator of the Effect of Advertising on sales. Journal of Marketing Research, 21(4), 389-398.
Glover, S., & Benbasat, I. (2010). A comprehensive model of perceived risk of ecommerce transaction. International of electronic commerce,15(2),47-78.
Goldsmith, R. E., Kim, D., Flynn, L. R., & Kim, W-M. (2005). Price sensitivity and innovativeness for fashion among Korean consumers. Journal of social psychology, 145(5), 501-508.
Goodwin, S. A. (2009). The concept and measurement of perceived risk: a marketing application in the context of the new product development process. Proceedings of ASBBS Annual Conference, 16(1), 142-50.
Grazioli, S., & Jarvenpaa, S. (2000). Perils of Internet fraud: an empirical investigation of deception and trust with experienced Internet consumers. IEEE Transactions on Systems, Man, and Cybernetics, 30 (4), 395-410.
Gretzel, U., Koo C., Werthner, H., & Lamsfus, C. (2015). Special issue on Smart Tourism Systems: Convergence of information technologies, business models, and experiences. Computers in Human Behavior, 25(3), 175-177.
Gretzel, U., Koo, C., & Zhong, L. (2016). Application of smart tourism to cities. International Journal of Tourism Cities, 2(2), 1-4.
Gretzel, U., Koo, C., Sigala, M., & Xiang, Z. (2015). Smart tourism: foundations and developments. Electronic Markets, 25(3), 179-188.
Grewal, D., Krishnan, R., Baker, J., & Borin, N. (1998). The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions. Journal of Retailing, 74(3), 331-352.
Hammond, J. S., Keeney, R. L., & Raiffa, H. (1998). The Hidden Traps in Decision Making. Boston MA: Harvard Business Publishing.
Han S., Gupta S., & Lehmann, D. R. (2001) Consumer price Sensitivity and Price Thresholds. Journal of Retailing, 77(4), 435-456.
Hapsari, R., Clemes, M. D., & Dean, D. L. (2016). The Mediating Role of Perceived Value on the Relationship between Service Quality and Customer Satisfaction: Evidence from Indonesian Airline Passengers. Procedia Economics and Finance, 35, 388-395.
Hellier, P. K., Geursen, G. M., Carr, R. A., & Rickard, J. A. (2003). Customer repurchase intention: a general structural equation model. European Journal of Marketing, 37, 1762-1800.
Hirschman, E. C., & Holbrook, M. B. (1982). Hedonic Consumption: Emerging Concepts, Methods and Propositions. Journal of Marketing, 46(3), 92-101.
Holbrook, M. B. (2000). The Millennial consumer in the text of times: Experience and entertainment. Journal of Marketing, 20(2), 178-192.
Hong, Z., & Yi, L. (2012). Research on the Influence of perceived risk in consumer on-line purchasing decision. Physics procedia, 24(b), 1304-1310.
Hsieh, A. T., & Chang, J. C. (2005). The different response to hotel's endorsement advertising by Taiwanese and American tourists. Journal of Travel and Tourism Marketing, 19(4), 41-54.
Hsu, C. L., Chang, C. Y., & Yansritakul, C. (2017). Exploring purchase intention of green skincare products using the theory of planned behavior: Testing the moderating effects of country of origin and price sensitivity. Journal of Retailing and Consumer Services, 34, 145-152.
Huber, J., Holbrook, M. B., & Kahn, B. (1986). Effects of competitive context and additional information on price sensitivity. Journal of Marketing Research, 23(3), 250-260.
Huizingh, E. (2000). The Content and Design of Web Sites: An Empirical Study. Information and Management, 37, 123-134.
IM, F., Du, H. N., & Briggs, S. D. (2008). Controlling histone methylation via trans-histone pathways. Epigenetics, 3(5), 237-242.
Jackson, S. (2016). Prediction, explanation and big(ger) data: a middle way to measuring and modelling the perceived success of a volunteer tourism sustainability campaign based on ‘nudging’. Current Issues in Tourism, 19, 643-658.
Jasrotia, A., & Gangotia, A. (2018). Smart cities to smart tourism destinations: a review paper. Journal of tourism intelligence and smartness, 1(1), 47-56.
Javier, F. P. (2010). Assessing the impacts of Light Rail Transit on urban land in Manila. The Journal of transport and land use, 3(1), 113-138.
Jeng, S. P., & Lo, M. F. (2019). Lowest price guarantees on airline websites: Perceived believability, perceived value, and purchase intentions. Journal of Air Transport Management, 75, 85-91.
Jeong, M., & Lambert, C. U. (2001). Adaptation of an information quality framework to measure customers’ behavioral intentions to use lodging Web sites.
Jones, T. O., & Sasser, W. E. (1995). Why Satisfied Customers Defect. Harvard Business Review, 73(6), 88-99.
Jovicic, D. Z. (2019). From the traditional understanding of tourism destination to the smart tourism destination. Current Issues in Tourism, 22(3), 276–282.
Judith, H. W., & Richard, E. P (2002). Measuring brand equity: An evaluation of a consumer-based brand equity scale. Journal of Marketing Theory and Practice, 10(1),46-63
Kalyanaram, G., & Little, J. D. C. (1994). An Empirical Analysis of Latitude of Price Acceptance in Consumer Package Goods. Journal of Consumer Research, 21(3), 408-418.
Kanetkar, V., Weinberg, C., & Weiss, D. (1992). Price Sensitivity and Television Advertising Ecposures: some Empirical Findings. Marketing Science, 11(4), 359-372.
Kang, H., & Kim, I. (2012). Perceived and actual competence and ethnic identity in heritage language learning: A case of Korean-American college students. International Journal of Bilingual Education and Bilingualism. 15(3), 279-294.
Karahanna, E., & Straub, D.W. (1999). The psychological origins of perceived usefulness and ease-of-use. Information & Management, 35(4), 237-250.
Keeney, R. L. (1992). Value- Focused Thinking: A Path to Creative Decision-making. Cambridge, MA: Harvard University Press.
Keller, K. L., & Aaker, D. A. (1992). The Effects of Sequential Introduction of Brand Extensions. Journal of Marketing Research, 29(1), 35-50.
Kim, D. J., Song, Y. I., Braynov, S. B., & Rao, H. R. (2005). A multidimensional trust formation model in B-to-C e-commerce: A conceptual framework and content analyses of academia/practitioner perspectives. Decision Support Systems, 40(2), 143-165.
Kimthry, M. K., & McCord, M. (2002). Third-Party assurances: Mapping the road to trust E-Retailing. Journal of Information Technology Theory and Application, 4(2), 63-82.
Kinney, M. K., & Grewal, D. (2006). Consumer willingness to claim a price-matching refund: A look into to process. Journal of Business Research, 59(1), 11-18.
Kotler, P. (2003). Marketing Management: Analysis, Planning Implementing (12th ed.). New Jersey: Prentice Hall.
Kotler, P., Keller, K. L., Hoon, A. S., Meng L. S., & Tiong, T. C. (2009). Marketing Management: An Asian Perspective. New Jersey: Prentice Hall.
Krishnamurthi, L., & Raj, S. P. (1991). An Empirical Analysis of the Relationship Between Brand Loyalty and Consumer Price Elasticity. Marketing Science, 10(2), 172-183.
Lapierre, J. (2000). Customer-Perceived Value in Industrial Contexts. Journal of Business & Industrial Marketing, 15(2), 122-140.
Le, H. T. K., Buehler, R., Fan, Y., & Hankey, S. (2020). Expanding the positive utility of travel through weeklong tracking: Within-person and multi-environment variability of ideal travel time. Journal of Transport Geography, 84, 102679.
Lee, K. S., & Tan, S. J. (2003). E-retailing versus physical retailing: A theoretical model and empirical test of consumer choice. Journal of Business Research, 56(11), 877-885.
Li, Y., Hu, C., Huang, C., & Duan, L. (2017). The concept of smart tourism in the context of tourism information services. Tourism Management, 58, 293-300.
Lichtenstein, D. R., Bloch, P., & Black, W. C. (1988). Correlates of Price Acceptability. Journal of Consumer Research, 15(2), 243-252.
Liebermann, Y., & Stashevsky, S. (2002). Perceived risk as barriers to internet and e-commerce usage Qualitative. Market Research, 5(4), 291.
Lovelock, H. C. (2001). Services Marketing: People, Technology, Strategy (4th ed.). New Jersey: Prentice-Hall.
Lynn, M., & Harris, J. (1997). The desire for unique consumer products: A new individual differences scale. Psychology & Marketing, 14(6), 601-616.
Mano, H., & Oliver, R. L. (1993). Assessing the Dimensionality and Structure of the Consumption Experience: Evaluation, Feeling, and Satisfaction. Journal of Consumer Research, 20(3), 451-466.
Marakanon, L., & Panjakajornsak, V. (2017). Perceived quality, perceived risk and customer trust affecting customer loyalty of environmentally friendly electronics products. Kasetsart Journal of Social Sciences, 38, 24-30.
Mathwick, C., Malhotra, N., & Rigdon, E. (2001). Experiential Value: Conceptualization, Measurement and Application in the Catalog and Internet Shopping Environment. Journal of Retailing, 77(1), 39-56.
Matic, M., & Vojvodic, K. (2015). Managing Online Perceived Risk: Evidence form Generation Y Consumers. Proceedings of International OFEL Conference on Governance. Management and Entrepreneurship, 27(5), 816-827.
Mayhew, G. E., & Winer, R. S. (1992). An Empirical Analysis of Internal and External Reference Prices Using Scanner Data. Journal of Consumer Research, 19(1), 62-70.
Mesmer-Magnus, J., & Viswesvaran, C. (2010). The role of pre-training interventions in learning: A meta-analysis and integrative review. Human Resource Management Review, 20(4), 261-282.
Mishra, P., & Koehler, M. J. (2006). Technological pedagogical content knowledge: A framework for integrating technology in teacher knowledge. Teachers College Record, 108(6), 1017-1054.
Monroe, K. B. (1990). Pricing: Making Profitable Decisions. New York: McGraw Hill.
Monroe, K. B., & Krishnan, R. (1985). The effect of price on subjective product evaluations. In Jacoby, J., & Olson, J. (Eds.), The Perception of Merchandise and Store Quality (pp.209-232). Lexington, MA: Lexington Books.
Moorman, C., Deshpande, R., & Zaltman, G. (1992). Relationships between providers and users of market research: The dynamics of trust within and between organizations. Journal of Marketing Research, 29(3), 314-328.
Moorthy, S., Ratchford, B. T., & Talukdar, D. (1997). Consumer information search revisited: Theory and empirical analysis. Journal of Consumer Research, 23(4), 263–277.
Moser, A. K. (2016). Consumers' purchasing decisions regarding environmentally friendly products: an empirical analysis of German consumers. Journal of Retailing and Consumer Services,31, 389-397.
Nycsubway (2019). Newark, New Jersey Light Rail/City Subway. Retrieved October 25, 2019 from https://transportnsw.info/travel-info/ways-to-get-around/light-rail#/
Nysveen, H., Pedersen, P., & Thorbjørnsen, H. (2005). Explaining intention to use mobile chat services: moderating effects of gender. Journal of Consumer Marketing, 22 (5), 247-256.
Olshavsky, R. W. (1985). Towards a more comprehensive theory of choice. Advances in Consumer Research, 12(1), 465-470.
Osgood, C. E. (1957). The principle of congruence in the predication of attitude change. Psychological Review, 62(1), 42-55.
Parasuraman, A., & Grewal, D. (2000). The impact of technology on the quality-value-loyalty chain: A research agenda. Journal of the Academy of Marketing Science, 28(4), 168-174.
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1988). “SERVQUAL: A Multiple-Item Scale for Marketing Consumer Perceptions of Service”. Journal of Retailing, 64(1), 12-40.
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1996). The behavioral consequences of service quality. Journal of Marketing, 60(4), 31-46.
Pavlou, P. A. (2003). Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model. International Journal of Electronic Commerce, 7, 101-134.
Pavlou, P. A., & Gefen, D. (2004). Building Effective Online Marketplaces with Institution-Based Trust. Information Systems Research, 15(1), 37–59.
Pesce, D., Neirotti, P., & Paolucci, E. (2019). When culture meets digital platforms: Value creation and stakeholders’ alignment. Current Issues in Tourism, 22(15), 1883-1903.
Peter, J. P., & Tarpey, L. X. (1975). A Comparative Analysis of Three Consumer Decision Strategies. Journal of Consumer Research, 2(1), 29-37.
Petrick, J. F. (2002). Development of a Multi-Dimensional Scale for Measuring the Perceived Value of a Service. Journal of Leisure Research, 34(2), 119-134.
Prahalad, C. K., & Ramaswamy, V. (2004). Co-creation experiences: The next practice in value creation. Journal of Interactive Marketing, 18(3), 5-14.
Pynoo, B., & van Braak, J. (2014). Predicting teachers’ generative and receptive use of an educational portal by intention, attitude and self-reported use. Computers in Human Behavior, 34, 315-322.
Ranganathan, C., & Ganapathy, S. (2002). Key dimensions of business-to-consumer web sites. Information & Management, 39, 457-465.
Rao, A. (2005). The Quality of Price as a Quality Cue. Journal of Marketing Research, 42(4), 401-405.
Rao, A. R., & Sieben, W. A. (1992). The Effect of Prior Knowledge on Price Acceptability and the Type of Information Examined. Journal of Consumer Research, 19, 256-270.
Robertson, K. R., & Marshall, R. (1987). Amount of Label Information Effects on Perceived Product Quality. International Journal of Advertising, 6(3), 199-205.
Roy, R., Rabbanee, F. K., & Sharma, P. (2016). Antecedents, outcomes, and mediating role of internal reference prices in pay-what-you-want (PWYW) pricing. Marketing Intelligence & Planning, 34(1), 117-136.
Sandra, F., & Bo, S. (2003). Consumer patronage and risk perceptions in Internet shopping. Journal of Business Research, 56(11), 867-875.
Sekar, S. P., & Karthigeyan, S. (2009). A Study on the Development Trends Along the Proposed Chennai Metro Rail Corridor. Institute of Town Planners, 6(4), 41–61.
Shaikh, A. A., & Karjaluoto, H. (2016). Mobile Banking services continuous usage case study of Finland. 49th Hawaii International Conference on System Sciences (IEEE), At Kauai, Hawaii (USA).
Sharma, N., Gangopadhyay, S., & Dhyani, R. (2010). Methodology for Estimation of CO2 Reduction from Mass Rapid Transit System (MRTS) Projects. Journal of scientific and industrial research, 69(8), 586–93.
Sharma, V. M., & Klein, A. (2020). Consumer perceived value, involvement, trust, susceptibility to interpersonal influence, and intention to participate in online group buying. Journal of Retailing and Consumer Services, 52, 101946.
Sirvanci, M. B. (1993). An empirical study of price sensitivity and price thresholds. Journal of Applied Business Research, 9(2), 43-49.
Snoj, B., Pisnik Korda, A., & Mumel, D. (2004). The relationships among perceived quality, perceived risk and perceived product value. Journal of Product and Brand Management, 13, 156–167.
Steenkamp, Jan-Benedict E. M. (1990). Conceptual model of the quality perception process. Journal of Business Research, 21(4), 309-333.
Stone, R. N., & Gronhaug, K. (1993). Perceived Risk: Further Considerations for the Marketing Discipline. European Journal of Marketing, 27(3), 39-50.
Sweeney, J. C., Soutar, G. N., & Johnson, L. W. (1999). The role of perceived risk in the quality-value relationship: A study in a retail environment. Journal of Retailing, 75(1), 77-105.
Tabachnick, B. G., & Fidell, L. S. (2007). Using Multivariate Statistics (5th ed.). New York: Allyn and Bacon.
Teas, K. R., & Agarwal, S. (2000). The Effect of Extrinsic Product Cues on Consumers’ Perceptions of Quality, Sacrifice, and Value. Journal of the Academy of Marketing Science, 28(2), 278-290.
Tellis, G. J. (1988). Advertising exposure, loyalty, and brand purchase: A two-stage model of choice. Journal of Marketing Research, 25(2), 134–144.
Thaler, R. (1985). Mental Accounting and Consumer Choice. Marketing Science, 4(3), 199-214.
Topalovic, P., Carter, J., Topalovic, M., & Krantzberg, G. (2012). Light Rail Transit in Hamilton: Health, Environmental and Economic Impact Analysis. Social Indicators Research, 108(2), 329-350.
Toyama-city tourism association (2019). Portram (Toyama Light Rail). Retrieved October 22, 2019, from http://www.toyamashi-kankoukyoukai.jp/en/get-around/?id=trams
Transport for NSW (2019). Sydney light rail service frequency. Retrieved October 22, 2019 from https://transportnsw.info/travel-info/ways-to-get-around/light-rail#/
Transport for NSW (2019). Sydney light rail service frequency. Retrieved October 22, 2019 from https://www.nycsubway.org/wiki/Newark,_New_Jersey_Light_Rail/City_Subway#Newark_Light_Rail_to_Broad_Street
Villamediana-Pedrosa, J. D., Vila-Lopez, N., & Küster-Boluda, I. (2018). Secrets to design an effective message on Facebook: An application to a touristic destination based on big data analysis. Current Issues in Tourism, 22(15), 1841-1861.
Wakefield, K. L., & Inman, J. J. (2003). Situational price sensitivity: the role of consumption occasion, social context and income. Journal of Retailing, 79(4), 199-212.
Wang, D., Li, X. R., & Li, Y. (2013). China’s “smart tourism destination” initiative: A taste of the service-dominant logic. Journal of Destination Marketing & Management, 2(2), 59-61.
Wang, D., Xiang, Z., & Fesenmaier, D. R. (2014). Adapting to the mobile world: A model of smartphone use. Annals of Tourism Research, 48, 11-26.
Wang, R., J.-H., Malthouse, E. C., & Krishnamurthi, L. (2015). On the Go: How mobile shopping affects Customer purchase behavior. Journal of Retailing, 91(2), 217–234.
Wang, X., Li, X. R., Zhen, F., & Zhang, J. (2016). How smart is your tourist attraction? Measuring tourist preferences of smart tourism attractions via a FCEM-AHP and IPA approach. Tourism Management, 54, 309-320.
Wood, C. M., & Scheer, L. K. (1996). Incorporating Perceived Risk Into Models of Consumer Deal Assessment and Purchase Intent, Advances in Consumer Research, 23, 399-404.
Woodruff, R. B. (1997). Customer Value: The Next Source of Competitive Advantage. Journal of the Academy of Marketing Science, 25(2), 139-153.
Xiang, Z., & Fesenmaier, D. R. (2017): Big Data Analytics, Tourism Design and Smart Tourism. In Xiang, Z., and Fesenmaier, D. R. (Eds.), Analytics in Smart Tourism Design (pp. 299-307). Switzerland: Springer.
Xiang, Z., & Gretzel, U. (2010). Role of social media in online travel information search. Tourism Management, 31(2), 179-188.
Xu, B., Lin, Z., & Shao, B. (2010). Factors affecting consumer behaviors in online buy-it-now auctions. Internet Research, 20(5), 509-526.
Yeo, V. C. S., Goh, S.-K., & Rezaei, S. (2017). Consumer experiences, attitude and behavioral intention toward online food delivery (OFD) services. Journal of Retailing and Consumer Services, 35, 150-162.
Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence. Journal of Marketing, 52(3), 2-22.
Zhang, L., Tan, W., Xu, Y., & Tan, G. (2012). Dimensions of Consumers’ Perceived Risk and Their Influences on Online Consumers’ Purchasing Behavior. Communications in Information Science and Management Engineering, 2(7), 8-14.
Zhang, Y., & Gelb, B. D. (1996). Matching Advertising Appeals to Culture: The Influence of Products' Use Conditions. Journal of Advertising, 25(3), 29-46.

電子全文 電子全文(網際網路公開日期:20250709)
QRCODE
 
 
 
 
 
                                                                                                                                                                                                                                                                                                                                                                                                               
第一頁 上一頁 下一頁 最後一頁 top
1. 體驗行銷、體驗價值、顧客滿意與行為意向關係之研究-以華納威秀電影院為例
2. 主題遊樂園服務品質、顧客滿意、知覺價值與行為意向關係之研究─以月眉育樂世界探索樂園為例
3. 古蹟旅遊體驗品質、知覺價值、滿意度與遊後行為意圖之研究-以台南市為例
4. 品牌聯想、知覺風險對企業經理人購買意願之影響研究
5. 以體驗行銷觀點探討景觀咖啡廳的商店氣氛因素及知覺價值之研究---以新社地區為例
6. 知覺價格、品牌形象、商店形象對知覺價值與購買意願之關係研究─以西班牙服飾品牌ZARA為例
7. 遊客知覺價值與重遊意願之研究-以台南市新化老街區為例遊客知覺價值與重遊意願之研究-以台南市新化老街區為例
8. 產品來源國形象、涉入對價格敏感度影響之研究-以購買美、日、韓家電產品為例
9. 以科技接受模型探討消費者行動支付之使用意圖
10. 價格敏感度與知覺主流設計對延遲購買行為影響之研究—以數位相機產品為實證
11. 品牌形象與知覺價值對顧客忠誠度之影響-以高雄市吳記餅店為例
12. 銀髮族對保健食品產品知識、知覺風險、 知覺價值與購買意願關聯性之研究
13. 以科技接受模式探討消費者使用行動支付意圖之研究—電子錢包為例
14. 品牌形象、網路商店形象、知覺風險、知覺價值與行為意圖之相關性研究-以廉價航空為例
15. 「分時度假產品」產品知識、知覺風險與降低風險策略關係之研究
 
無相關期刊