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研究生:張芸瑄
研究生(外文):CHANG, YUN-HSUAN
論文名稱:以社群媒體特性與使用動機探討業務人員的工作效率
論文名稱(外文):The influence of social media characteristics and social media usage on employees’ work efficiency
指導教授:陳世智陳世智引用關係
指導教授(外文):CHEN, SHIH-CHIH
口試委員:許家祥陳世智周斯畏林介鵬
口試委員(外文):HSU,CHIA-HSIANGCHEN, SHIH-CHIHCHOU,SSU-WEILIN, CHIEH-PENG
口試日期:2021-01-12
學位類別:碩士
校院名稱:國立高雄科技大學
系所名稱:資訊管理系
學門:電算機學門
學類:電算機一般學類
論文種類:學術論文
論文出版年:2021
畢業學年度:109
語文別:中文
論文頁數:68
中文關鍵詞:媒體同步理論社群媒體工作使用使用與滿足理論工作用途使用社交用途使用異步性永久性公開性可利用性符號多樣性
外文關鍵詞:Public Social MediaUses and Gratifications TheoryWork-Oriented UsageMedia Synchronicity TheorySocialization-Oriented UsageAsynchronicityCue AbsencePermanencePublicnessAvailability
相關次數:
  • 被引用被引用:1
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社群媒體使用率正在飆升,並且隨著網路使用人數增加也跟著增長。在台灣的企業中,有像是Line APP與Facebook Messenger的社群媒體在工作場所中被使用。使用與滿足理論表明,用戶可以選擇自己的媒體來滿足他們的特定需求。社群媒體可以在企業中用於與工作有關和與非工作有關的(社會)目的。本研究透過延伸媒體同步理論(MST)定義出社群媒體的媒體特徵-異步性、永久性、公開性、可利用性以及符號多樣性,探討非企業型社群媒體使用於工作環境中對工作滿意度的影響。本研究透過社群媒體共發出329份問卷,有效問卷共322份。資料分析結果支持了我們的假設,社交用途與工作用途使用社群媒體對工作效率產生正面影響,並發現社群媒體中的可利用性與符號多樣性,對社交用途與工作用途存在正相關。其中可利用性對社交用途存在正相關,而異步性與永久性不存在任何相關性。總體而言,這項研究透過探討社群媒體的媒體特性,用戶在工作場所基於社交用途與工作用途的使用影響,研究指出社群媒體中的異步性與公開性可能不會對工作效率產生影響,為社群媒體作為工作使用方面提供了更深入的了解。
The purpose of this study is to investigate the social media characteristics of private social media between work-oriented and socialization-oriented usage for employees’ work efficiency influence. The conceptual framework for this study was adopting the media synchronicity theory (MST) to exploit the media capabilities, which are Asynchronicity, Permanence, Publicness, Availability and Cue Absence. Data of this study were collected from 322 surveys in Taiwan via an online survey and were analyzed using structural equation modeling. The results show that the usage of social media for work-oriented and socialization-oriented purposes have positively related to work efficiency, and it is found that the availability and Cue Absence of social media characteristics are positively related to work-oriented and socialization-oriented usage. However, Asynchronicity and Permanence does not have any statistical and direct effect to social media usage. Overall, this research has provided the contribution of the social media usage on work efficiency by extended the media characteristics of social media, and the impact of between users' work-oriented and socialization-oriented usage.
中文摘要 ⅰ
英文摘要 ⅱ
誌謝 ⅲ
表目錄 ⅵ
圖目錄 ⅶ
壹、 緒論 1
貳、 文獻探討 5
一、 社群媒體的類型: 個人型與企業型 5
二、 在工作場所使用社群媒體的目的 8
三、 使用與滿足理論 10
四、 工作用途與社交用途 10
五、 媒體同步理論 11
六、 工作效率 13
七、 社群媒體環境的特性 14
參、 研究架構與假說 18
一、 研究架構 18
肆、 研究假說 19
一、 社群媒體的使用和工作效率 19
二、 社群媒體的特性 20
(一) 異步性 21
(二) 永久性 22
(三) 公開性 22
(四) 可利用性 23
(五) 符號多樣性 24
伍、 研究方法 25
一、 各變數之操作型定義與衡量方法 25
二、 樣本來源與資料蒐集 26
三、 資料分析與研究結果 27
(一) 樣本敘述性統計分析 27
(二) 信度與效度檢測 28
(三) 假說驗證路徑分析結果 31
陸、 結論與建議 34
一、 研究結果與討論 34
(一) 工作用途的使用 34
(二) 社交用途的使用 34
(三) 異步性 34
(四) 永久性 35
(五) 公開性 36
(六) 可利用性 36
(七) 符號多樣性 36
(八) 研究限制 37
柒、 研究貢獻與未來建議 38
(一) 研究貢獻 38
(二) 實務貢獻 39
(三) 未來建議 40
參考文獻 43
附錄 題項測量 57


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